" synthetic big watermelon " fire.
Play a way with sex of before a few days of recumbent demon all the way fission transmission fire gives a circle to differ, this little game developed hot search with disparate means recently -- network fraud. According to coverage of Chinese news network, many netizen is mirrorred most immediate cause amuse oneself " synthesize big watermelon " by " lottery sends a telephone bill " link cheats 19.9 yuan, and refund flow receives block, enquire customer service also did not get a response. New network statistic shows in, the user that involves this event already amounted to 1.66 million person, amount accumulative total exceeds 30 million yuan.
30 million fraud, conceal in " synthesize big watermelon " the top right corner of game interface.
Those who open this little game advocate interface, besides the fruit of ceaseless whereabouts, the great gift box that the most conspicuous icon nature is top right corner -- the red drop that is registered on icon is the attention that drawing players ceaselessly more. Netizen report says, old rotary table of a lottery can appear after the dot takes this page, after be being clicked every time, can show almost " certificate of telephone bill of 100 yuan of mobile phones in smoking " , the clew after be being clicked again " need pays 19.9 yuan " , "Do not get a telephone bill, sum refund " wait for model of written characters, many players are grown namely was in on this one pace.
Click when the player after paying, the page can play a clew " App of black card of duke of download whole world gets a telephone bill " , but the fact is not it seems that such. In occupying, new network reports, many netizen report say " do not have a telephone bill at all " , when wanting to apply for refund " do not receive refund tardy " . Good not easy application arrives after refund, still need to fill in however real full name, pay treasure Zhang date to wait for sensitive information.
From win a prize in a lottery the interface can see, already more than 1.66 million person got the telephone bill ticket that comes from this App, by everybody 19.9 yuan disbursement expenses will calculate, its involve charge to had exceeded 30 million yuan.
Current, " synthesize big watermelon " the government still did not give a specific response. But finance and economics having an ox notices, of game interface top right corner " gift " icon has disappeared at disappearing afternoon on Feburary 7.
Notable is, similar " certificate of 100 yuan of telephone bills " incident is in " synthesize big watermelon " in not be to happen for the first time any more. Finance and economics having an ox consults black cat complains platform discovery, a player gets ticket of 100 yuan of telephone bills in game hind, be hinted " need opens small demon to block a member with 9.9 yuan " , download even at the same time the name is " interesting good province " App, the ability after loginning is used. But after this user logs onto interesting good province, discover certificate of 100 yuan of telephone bills was become 20 pieces by cent 5 yuan of coupons, and still time is restricted.
In occupying, new network reports, "Global duke black card " App backside involves much home company, include Shanghai gold tie one pace of IT limited company, Shanghai is excellent limited company of science and technology; And " interesting good province " the related company of App is Shanghai cloud go up honour limited company of electronic business affairs. From the point of equity relation, firm of trouble of these a few experience and " synthesize big watermelon " developer -- Beijing rice wraps up limited company of science and technology and do not have immediate impact, both sides is in the brand advertisement puts in probably collaboration was reached on the level.
But if rice wraps up general of science and technology " certificate of 100 yuan of telephone bills " fixed position is brand advertisement, incident becomes more complex.
2016, for activity of normative Internet ad, industrial and commercial total bureau was released " Internet advertisement runs temporary measure " . This code makes clear a regulation, internet advertisement ought to be had can identify a gender, indicate significantly " advertisement " 2 words, make consumer can differentiate give its to be advertisement. But no matter be which one pace in lottery link, rice bag did not increase the player's apparently visible advertisement number, hard to avoid can let a player think this is game operation square the activity that oneself conduct.
Actually, this kind is like advertisement to be not advertising again " lottery " mode, be rice wraps up what Lai Yisheng puts to change show one of measures.
Long-term since, little game developer can choose change show mode no more than two kinds -- each link in game (for example the player is in in game after death) insert broadcast video ad, also or be special prop is joined to attract in game buy inside the player. Will look from fixed position, rice bag science and technology changes for what he chooses showing pattern is former, but other player differs somewhat again inside it and industry.
Consult net of officer of small umbrella game is knowable below banner of rice bag science and technology, the little game that it develops gives a group besides fire " synthesize big watermelon " outside, still have " water lily " , " bead couplet closes surely " , " Man Hanquan banquet " etc. The characteristic of these game depends on a doorsill extremely low, without toll-gate set, basically the hand can be operated, at the same time its content also comparatives decompression. Their change now the measure is same also, all is to use " gift " icon or it is game jump after the end turn wait for means, to brand collaboration user guiding square market popularizes an activity (lottery) in.
To advertisement advocate for, the channel of brand conduct propaganda of small umbrella game is very inviting really. " synthesize big watermelon " the doorsill is inferior, begin makes without the characteristic such as difficulty it can touch the user that amounts to each circle layers, still can realize fission type transmission through other and gregarious media. In light of the data that from rice bag publishs, advertisement advocate a few cost are thrown on little game, can call in finally multiple and even tens of redound of times. And advertisement advocate touch amount to effect Yue Jia, the nature that rice wraps up business of this kind of service to earn is more also.
All the time since, small umbrella game appears to never make rigid limitation to the promotion demand of brand, manufacturer, examine its official net " about us " one column can discover, straight white ground expresses in language of its conduct propaganda: "Come small umbrella, need 3 minutes to be able to found a market to popularize an activity only " , in addition its official net still offers play custom-built, so-called " need 2-20 only weekday can ask according to Party A custom-built brand-new little game, provide the professional work such as analysis of mandatory, data freely at the same time " .
Business of card of the essay in setting limitative service to be able to be those really so creates advantage, but the person that also gave a few cherish the make a profit in troubled situation of against the law with an opportunity given by, incident of certificate of 100 yuan of telephone bills it is a very good example. If rice wraps up future still its popularize ignored the doorsill problem of channel, those who get hurt be afraid will be experience thing brand and consumer not merely, the public praise of its oneself also is met slowly abreaction almost is used up.
Will look at present, small umbrella game is in exceed lightweight circuit of recreational little game, the summit summit that has entered it it seems that is filled period.
According to shift application data monitors company Adjust to study the report shows, medium first quarter 2020, the whole world exceeds recreational game to install quantity amplitude to achieve 103% , home market amplitude is to exceed 300% more, become a hand to swim the circuit of a fractionize with domain growth the rapiddest rate. Occupy data of IronSource of mobile advertisement platform additionally to show, in before global rank downloaded a quantity 2019 15 game, 3 belong to lightweight game, and 2020, this one word is already outspread reach 10.
But the blemish of this kind of game is apparent also -- the product plays law and pallet content onefoldly to make they cannot attract an user for a long time, this cause rate of iteration of the product inside the industry splitting, hardly a little game can keep too long in Top cavalcade. In those days fire alls over the whole nation " jump " , " viatic frog " all be such, connect " synthesize big watermelon " this is become only red blast child chicken, vitality also is in with each passing day die. Baidu index shows, " synthesize big watermelon " search index reached peak on January 29 (195485) hind drop all the way, up to on Feburary 6, its heat already dropped to 29567, still not as good as 1/6 of peak value.
In the meantime, the competition of industry of global little game has become more intense.
Be in abroad, voodoo once was the exclusive ruler on this circuit, and it needs to face the challenge that comes from Lion Studios, SayGames and Crazy Labs nowadays. Domestic circumstance to doing poineering work person people more adverse -- because development doorsill is low, transmission channel is wide, many game developer swarms into this circuit, will originally clear La Hai is squeezed into the Red Sea.
Current, industry of domestic little game did not send the copyright concept that matures showpiece, plus edition size natural resources rare be short of, borrowed inside the industry phenomenal it may be said is common occurance. Of major developer daily, compare outstanding working achievement to go up in friendly business namely " add a brick to add tile " , roll out its the product that serves as its subsequently. An example is, the Spring Festival exploded 2019 little game of fire " kill virus " , namely foreign popular game " Ball Blast " as commercialize a model; And " synthesize big watermelon " after fire rises, similar " the nucleus explodes big watermelon " , " be about big watermelon " , " big watermelon nurse " wait for mountain fastness work to give heat quickly.
On some kind of meaning, domestic little game had been on the road with likeness of nearsightedness frequency advertisement -- once somebody thought of to explode igneous originality, everybody can flock and go up, till the vitality this originality complete bleed white. In this kind involute competitive mode falls, can hold to without developer almost as a child game transfers in spend game again that momently. Is this a kind of healthy industry modes of life and relation to their environment really? The answer is afraid is " deny " , but should ask about how to improve such current situation, nobody can give out certain result.
