In of drama roll out time outside drama, already became the mark of drama of many homebred movie and TV to match now, not only the net drama that instantly is sowing in heat " those who restart extremely the sea listens thunder " (the 2nd season) on line time outside playlet " smooth bewitching past " , draw the attention of numerous audience, theatrical work of movie and TV includes since this year " the Chen Qian Qian in the hearsay " " Yun quality is too great " inside much department work, ever all also rolled out time outside work, and the form is sent more multivariate, from now on before when be mostly, grow only sheet of a few minutes piece extend wait for a variety of configuration for playlet, film, this complied with the demand of the audience already on one hand, also be on the other hand dig in depth to original IP.
More gradually fashionable
On September 19 evening, just when many audiences are being chased after,look " those who restart extremely the sea listens thunder " (the 2nd season) already went up the gut of the line, or it is to await when sequel is updated, the name is " smooth bewitching past " playlet is formal on line, this work is " restart extremely the sea listens thunder " of series work time outside playlet, develop relevant story plot with funeral of Liu of drama volume figure and Wang Meng.
And from " smooth bewitching past " the content that already updated now can see, although this playlet shares 30 collection, but grow to be less than 3 minutes only when every collect, grow when accumulative total predict to will not exceed 90 minutes, of film of not consistent even ministry when long, but the attention that this drama still draws many audiences, heat grows continuously. According to " smooth bewitching past " broadcast the data of platform shows, up to on September 20 14 when 30 minutes, the heat of this playlet already grew to 3303. In addition according to # of small gain topic # of smooth bewitching past shows, of this topic read a quantity to already was achieved 8.78 million.
In " restart extremely the sea listens thunder " (the 2nd season) hold the position of playwrite and supervise the manufacture of south send 3 father's younger brother to express through small gain, "Playlet cost is not high, the condition is finite, with nearsightedness frequency the means of bouncing editing and rearrangement is advanced, hope everybody has nostalgic feeling, in " restart " those who seek theatrical work, hope this conte is OK the blank that fill chases after drama calendar to go up " .
" smooth bewitching past " just in recent years numerous time outside one of drama. Sign up for a reporter according to Beijing business not complete count, only since this year, besides " those who restart extremely the sea listens thunder " outside, " the Chen Qian Qian in the hearsay " " go up from popular feeling " " Yun quality is too great " wait for drama of movie and TV, ever all rolled out time outside work, and include before this " send us to warm warm Xiaoshi is smooth " " Chen Qing makes " " Yan Xi strategy " inside drama of many popular movie and TV, also go up the line passes time outside work, going up be confused after the line by drama chase after hold in both hands.
Producer king admire preciouses jade to sign up for a reporter to express to Beijing business, "With drama just is not confused with faithful drama to suffer numerous, still try to attract more audience to differ, time outside of work basically suffer numerous group it is faithful drama is confused, main purpose depends on letting drama confusing care about still did not use up when continue to satisfy more requirement that watch opera, the heat of hold together work, also be another kind of complement of pair of story clues at the same time, make whole department work more complete. And these time outside work has a plenty of what pat produce a film technically to make designedly for work, also the material that some just will film was not chosen in the process before this or it is the ending that designs additionally new editing and rearrangement and into. Also the material that some just will film was not chosen in the process before this or it is the ending that designs additionally new editing and rearrangement and into..
Content form tends diversity
In time outside drama go up in succession the line is chased after by drama confusing hold in both hands while, nowadays the form of this kinds of work also relatively more multivariate in the past. Only with when long for exemple, sundry time outside in work, short accumulative total only a few minutes, the longer net theatrical work that can make a weak point of essence of life, or it is the line on the configuration with network film. And contain the level inside, time outside work besides the clue after outspread and original ending, or it is to build outside of another new form, the historical blank that still can put the topic in setting of figure of volume of additional theatrical work, whole story.
Meanwhile, broadcasting on means, although most time outside work is drama broadcasts entirely after ending short-term inside on line, but also be like " Yan Xi strategy " time outside piece " Jin Zhiyu leaf " , the choice is in the circumstance that the line is getting on again after drama receives an official one year, in addition just go up of the line " smooth bewitching past " it is choice and still be in those who update level the line on drama synchronism.
"Be like from the angle of IP character, through time outside complement of work again can make the story scenario that drama place shows is more whole, form a more rich world outlook and character role network, and the choice of time of not Alexandrine line, also be the heat in continuance IP, dig be pair of content value again. " Chen Shaofeng of assistant dean of academy of industry of Beijing University culture says so.
Notable is, nowadays time outside also pay attention to more when the line on work interactive. Among them, " smooth bewitching past " can let during broadcast advocate achieve a group to will be entered halt broadcast platform and vermicelli made from bean starch are interactive, and this platform still collects the creative work that starts relevant theme the activity.
"Can see actually, no matter time outside work takes aim to which respect content, the plan gets ready or prepare temporarily ahead of schedule make, increasing gut while, also finished what confuse with drama is interactive. " look in Wang Peiyao, time outside of work roll out the requirement watching opera that always satisfied partial audience, and just provided this respect content as drama, can regard as have will have those who go to is interactive, at the same time this also is the chance that observation gets numerous preference, can pass time outside understanding suffers numerous to work appeal to beg, pass after examining, provide experience and guidance to the creation of follow-up work.
Plan ahead of schedule effect of aggrandizement long end
As more and more time outside work go up in succession line, how had been done and produce better result, also make the focal point that just pays close attention to each. Look in Chen Shaofeng, "According to the form of foreign popularity, one kind is to do continuation, look for in original theatrical work namely the dot is done outspread, and not be a the old cast certainly, also can create new setting according to the part, a few work that additionally one kind is a correlation do rally, become a new theatrical work. And no matter be which kinds of means, the key depends on time outside drama establishs a valid strong point, or it is character role, or it is gut, and the relation of aggrandizement and original theatrical work, do good brand continuity. Do good brand continuity..
With the film " strange predestined relationship of ice and snow " for exemple, this work ever had been rolled out " Xue Bao's nose " " birthday surprise " " Xue Bao's ice and snow takes a risk greatly " etc time outside work, and above work all Yu Yuan of base oneself upon makes Zhong Xuebao animation part that makes a person impressive, derive the new old practice below original setting from this, had this one valid strong point just about, because this lasts,continued IP heat.
"At present time outside the question with the biggest play is preparation is done not have before do, when there had been more operation spaces when wanting to do. Company of movie and TV wants ' beforehand embedded ' the concept of originality is farther aggrandizement, be about to set calm pattern at the beginning, think to want in mode how the increase is the biggest change; In addition, do time outside the design that the originality of drama wants to have good window, climax. " Chen Shaofeng emphasizes.
Wei Peng of dean of academy of economy of culture of university of central finance and economics cites farther proposal, no matter be outside pass or do extensibility to create alone to a certain clue, creation time outside the premise with the most serious theatrical work has big IP, and gut wants already accord with reason, want unexpected again. "Time outside drama is the new content creative work that matrix of leech on to derives, want to accord with the characteristic of original theatrical work. There should be unexpected window gift to attract on this foundation suffer numerous. And outside the true person work besides convention, company of movie and TV also can try to do use free theme, this kind of subject matter creates a vacuum relatively bigger, and controversy photograph is comparative and lesser, be accepted more easily by the audience. Be accepted more easily by the audience..
The personage inside course of study expresses, time outside the heat of the market result that work place produces and IP of original theatrical work and time outside of drama article have very big correlation. And the long end effect that wants to realize catenary of industry of drama anthology IP, want to capture the transmission wave crest of original theatrical work in time, stress content quality from the clue to each link of actor acting.
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