Small wolfhound bites big penguin closely, vacate head battle, who is Dai of next Zhou Hong?

This weekend, believe everybody is brushed by the litigant fight of Tecent, today's top headlines screen.

The thing ferments last week 5, tecent sues today's top headlines, the reason is " the disloyal information that the other side is aimed at Tecent in diffuse of oneself content platform, damage its reputation, claim 1 yuan " , stopped the relevant collaboration with the other side in the round;

Today's top headlines is subsequently unwilling give the impression of weakness, present indictment to court of people of Beijing Haidian division, say " the other side is shocking competition, wait for reason with punish of frequency of systematic Bug, nearsightedness for many times, ban product of today's top headlines, claim 90 million yuan at the same time. Claim 90 million yuan at the same time..

The situation that 2 extreme misery nots allow is not a day to form. Since began this year in March, the saliva battle of public relations already began, both sides goes out ceaselessly action, accompany the gush of saliva each other between father, the situation worsens stage by stage.

Still get the black last year to press down " east the bureau that promote a meal " on, zhang Yiming or horse change a distinguished guest that vacate, bilateral nowadays at swords' points, your person sobs.

"Small wolfhound " big penguin of snipe of today's top headlines, be destined hard to avoid of a fierce fight.

Perhaps you want to ask, why can both sides go to today this one pace?

The fuse is, this year 3, april, today's top headlines shakes phonic nearsightedness frequency subordinately to be greeted erupt, tik Tok more Rong Dengping uses a store if really the first, this lets " discharge king " Tecent experiences naked menace, and open all sorts of turning over make step.

View the newest data that next Internet empress report:

Once little younger brother is done quickly big, make the old apprehensive. This resembles extremely the 3Q big fight before, final Tecent expressed to open attitude, sentence Zhou Hong Dai to lose a lawsuit with the court wind up.

And this, allegedly before before long, ministry of public relations of today's top headlines is airborne in those days the personnel in 3Q big fight holds the position of public relations vice-president, this makes the prelude of this lawsuit very wonderful.

No matter how saliva war escalates, use statute measure solves a problem to be well-advised choice nowadays.

So, throw dispute lawsuit, we look, the gene of 2 companies has why to differ, who is future more likely the triumph in competition?

Lack innovation power

Was Tecent already entered middleaged?

At the beginning of 2011, discuss in " what is Tecent opens ability " on the meeting, ma Huateng lets 16 when attend the meeting tall canals, write down the core ability of the Tecent that oneself think respectively, reached in all 21 answers. Decided 2 finally: One is capital, one is discharge.

Want to draw enormous flow, those who lean is QQ, small letter, date of small letter public, small order each explodes paragraph product.

According to Tecent the newspaper showed 2017, QQ month is at present vivid 783 million, the small work that believe a month 989 million, both covered user of Internet of complete China all shift almost, when occupying an user to use, grow to be about 50% the left and right sides.

Nowadays, small letter held the job of the user, recreational time, individual user everyday when be being used on average, grow not under 90 minutes, let its become Internet times to resemble the infrastructure like water and electricity.

These exploding the product strength that paragraph product showed Tecent is powerful, innovating and be completely on user experience it is a center with the user. Product logic is to be based on acquaintance circle, stick more user, form closed circuit to search change show a possibility.

Derive a product at its with time base, friend circle, small letter pays, small letter phone, the product such as small letter small order, built to have agglutinant circle more, let an user be inside closed circuit but more finish conveniently include socialization and shop, communicate wait for demand, can say, small letter already became an user to be in the pass of a piece of network of mobile Internet times.

And second today's top headlines, additional monarch paths, those who go is a completely different way. The core mechanism that its content distributes is algorithm is recommended, this kind is based on a machine, transmit diffusing mode to stranger, be Tecent is short board.

This accords with instantly user attention rare be short of, the big environment that Internet information overruns. From this, APP of today's top headlines is done quickly big, rely on send advantage overseas first multilateral undertake duplicating quickly. In nearsightedness frequency domain, of its interior hatch tremble sound also machine of have the aid of is algorithmic, become very quickly the biggest this year explode paragraph net is red.

In moxa intermediary the nearsightedness frequency platform 18 years Feburary ranks in:

The success of today's top headlines, machine algorithm it may be said is the core in its core, its provide gymnastics to make logic is completely confidential external, in-house even personnel also prohibits be being divulged outwards, be found out likely otherwise criminal responsibility.

A lot of media guess, the algorithmic likelihood of today's top headlines is to be based on such logic, distribute a few products to 10 people first, among them the hit is highest, distribute to 100 people again, next with this analogize, again to 1000 people, 10000 people are distributed, form with this make explode the logic of the paragraph.

Algorithm of have the aid of of today's top headlines inspects frequency advantage with socialization weak point, attracted more and young user, this lets serve as Internet " coal of water and electricity " Tecent saw oneself be not worth in the ability that captures new user to go up, say exactly, it is product innovation ability gradually damply.

This also is, before period of time " Tecent did not dream " the core that one article undertakes critical to Tecent is logistic.

Can guess, future, today's top headlines can say is Tecent distributes the rival with the biggest field in content. So, does both sides have what opportunity and short board?

Main snipe

Small inspect whether strike back absolutely?

Newest Internet empress report points out:

Can say, the position with current Tecent is temporary won't by shake. Push from information serve look, tecent relies on huge discharge pool, can let information touch more user; But from push send essence of life to be spent definitely on look, "Use better more with " today's top headlines, on algorithmic mechanism, have bigger to dependency, essence of life is spent definitely taller. But the problem such as consciousness of copyright of the low common sex of its content, lack, get extensive assail.

Current, the means that a few big platform will get information (search, socialization is distributed, editor, algorithm) use integratedly, it is a kind of pretty good content distributes mode.

In nearsightedness frequency domain. Tremble to rise abruptly of sound to let Tecent feel intractable really quickly, fortunately Tecent invested quick worker, can do a bit comfort.

Nevertheless, tecent did not abandon him be in the layout of nearsightedness frequency domain, and rolled out 4 short video at a heat (go with rice, small inspect, fast look, days small video) interior undertakes hatch.

So when evening of nearsightedness frequency bonus, the Tecent that has not made success is small inspect, whether strike back absolutely?

Time see the way that shakes phonic success, it is comedic star above all Yue Yunpeng sent to contain the nearsightedness frequency that shakes phonic Logo on small gain, broadcast a quantity all the way heighten, subsequently, each big star Hu Yanbin, Du Haitao enter in succession halt.

Star is entered halt earn in in advance sufficient eyeball, daily, the more that everybody brushs is speak or sing alternately of handsome young man of of all kinds belle model, follow music dances the nearsightedness frequency that wait, red, big V owns these networks that upload video a large number of vermicelli made from bean starch, pass advertisement, allowance to be able to gain considerable income.

Previously paragraph time relatively belle net red Feng of fire carries Mo Wei exemple, quantity of its vermicelli made from bean starch is amounted to 22.6 million, if value of a vermicelli made from bean starch 3 minutes of money,

But the particular resource that big V is not a platform, once other platform gives out higher subsidy, big V can jump to the platform that fasten the home at any time.

Besides the star such as Hao Ran of Huang Zitao, Liu, Zhang Tianai is entered outside be stationed in, still the message points out:

At present this one message has not gotten confirming, but small inspect in nearsightedness frequency domain devoted determination sees one spot.

On the other hand, nearsightedness frequency content is dapper, engrave when the fragment at any time Kill Your Time, on the other hand, nutrition, recreation is without to change in great quantities on platform, the content of vulgar taste lets an user be enmeshed among them, cannot extricate oneself, denounce.

Newest data shows, shake download quantity of sound to already showed downtrend.

To the trend of nearsightedness frequency future, professional personage thinks, nearsightedness frequency is weak dependency at present (a lot of big V, although often be browsed, but you may have not paid close attention to her) , future is likely Chao Weibo's way develops.

Nearsightedness frequency bonus still can fly a little while again, but did not come after all how, bad to say.

OK and affirmatory is, the next super king that the market can allow only.

So, return incident itself, who do you hold out, more the future that where home values? Greeting tiring-room leaves a message I.