Aim to help a brand face consumer better to the concept of consumer directly, settle the challenge of GDPR
A lot of brands are mixed in understanding when modelling the thing that consumer wants and needs, choose in the ocean of individual data all the time, till recently, the digital sale of Internet drive makes hit the target to did not get controlling in its, in order to collects much individual data, so that analysis, firm objective is mixed,identify behavior, trend and defray pattern. Use data of concentrated, unengaged to collect client of technical force revolution, already became very convenient.
This one phenomenon just produces change, the arrival of GDPR - the average data that the European Union develops for a long time protects byelaw. Now, brand and company will count the protection that occupy to assume bigger responsibility to the individual, they must establish a kind of different relationship with consumer, share detail in order to encourage them, is not the reactivity that they adopt smashs with capture method. But, this is not an evildoing, do not have very clear understanding to their client considering the brand especially.
The technology that receives consumer continuously has prepared the blank of fill misgive, such brands can let consumer be participated in with brand-new means come in.
Before: Much consumer data, analysis of song of ambiguous understanding cereal and Facebook are clear expert, help ad business builds the user of a complex individual material and demography. Meanwhile, like Yamaxun and large supermarket such powerful electron business affairs serves the knowledge that improving them all the time, and do not let a brand be on data. To middleman service, all these is to retain control, is not to share their valuable information. But for less to those resource brand, analytic job is more intractable, basically be medical contacts consumer. Arrive in GDPR even before.
If you listen attentively to the opinion of consumer (we should do) so apparently, so when understanding them, the brand lost a mark.
According to a research of IBM and Econsultancy, 80 (hundred 4 suffer the person that visit) claim, mass brand does not understand the act of their consumer, to today's happiness and for generations, this may be more important, because they are right the recognition of the brand is very high. The digital analysis of IBM is fiducial show, of shopping car discard as useless rate for 73.7, rising, and this company thinks, to consumer devoid understanding is a culprit greatly.
Investigation still was the accredit of consumer to provide very big insight, if suffer the person that visit to believe a brand,this makes clear, so the geographical data that the person of 72 can share them, the 61 individual identity information that share preparation them.
IBM surveyed the whole world in the 2nd research that had 2017 the 4248 people assessment to 172 brands, and the successful rate that they are drawing consumer side. Those brands that make best often are blazing new trails and improvement gains very great success on lifestyle. Consider to discover, in the element of drive of experience of " attributive " of 6, consumer often is put in " to attribute deficit
