Great urge is formal in 618 years battle, a standard-sized sheet of firepower of manufacturer of each old mobile phone, cast a multiple privilege, and consumer also expects to be in this the biggest in year shop orgiastic in, pick a satisfactory mobile phone. This year first half of the year, go into battle of take turns of manufacturer of each old mobile phone releases new machine thick and fast, , these new machine look like ministry department body to conceive stunt, contain the function with the at present hottest smartphone almost.
Color of comprehensive screen, gradual change, AI takes a picture, mobile phone of speech assistant, game... in these dazzling label, what ability is to sell a site really, what is empty stunt? Does consumer want how Pick?
For this, south reporter from the exterior, take a picture and the 10 admiral model that 3 big fields adjust poor dissimilation function to was released first half of the year 2018 undertakes assessment, 2018 innovation half an year signs up for the smartphone that rolled out index of this consumption risk. From the point of final result, samSung S9/S9+ takes the first, but the price is top also, millet after 8 close therewith, additionally 4 type did not arrive " passing line " .
[evaluate an object]
The admiral that manufacturer of each old mobile phone released in Chinese market first half of the year 2018 is tasted newly, in all 10 type: Include S9+ of SamSung S9 ／ , China for P20 ／ Pro, OPPOR15, VivoX21, millet 8 series, honorable 10, add a mobile phone 6, hammer nut Pro2, 360N7, Nubia is red demon game mobile phone.
[evaluate a standard]
The function with most intense competition of instantly smartphone market, include the outward appearance, take a picture, poor dissimilation function innovates 3 general orientation, this appraise through comparison is spent with these 3 dimension as evaluate a standard. 3 index set 50 minutes each, always divide 150 minutes. The exterior includes screen of mobile phone front and airframe; Take a picture the function includes camera hardware and software to optimize; The intelligence that functional innovation refers in particular to a system is optimized, AI ability and perpendicular fractionize function.
[example data is collected]
Data collects channel to include: South product of government of orgnaization of evaluation of experience of reporter actual measurement, tripartite, business introduces.
[evaluate period of time]
Came on January 1, 2018 on May 31.
[the exterior]
Collective follow the fashion is changed " bang screen " , " curved surface glass "
OLED screen gains ground further
Review a smartphone some closer year evolution process can discover, as the ceaseless maturity of hardware and technology, influence consumer changes the element of machine to also wait for basic function to change direction from the batteries in the past, memory, CPU taller Yan Zhi, more beautiful take a picture, the demand such as fluenter experience.
Its China and foreign countries watchs the main factor that remains consumer make a decision. Those who affect smartphone exterior is main have screen appearance, capable person qualitative, resolution and airframe material reach color character.
South reporter statistic discovery, in afore-mentioned 10 admiral type, 7 use abnormity comprehensive screen, among them 6 are to mix IPhone X is similar " bang " look is comprehensive screen, 1 is used " beauty is pointed " look is comprehensive screen, the others all uses quadrate and comprehensive screen, length breadth ratio is in 18:9To 19:9Between.
And in screen material qualitative respect, the scale of OLED screen lifts further, samSung, OPPO, Vivo, millet and outside adding a mobile phone to all use OLED screen on flagship product, among them the screen resolution with SamSung is highest, achieve 2960 X 1440 to resemble element; 5 brands are the others LCD screen.
In airframe material qualitative respect, main material has plastic, metal, glass, pottery and porcelain to wait, in afore-mentioned 10 admiral machine, shared 7 to use vitreous material to pledge, the others has airframe of pottery and porcelain, metal, the vitreous material with this shows slick feel pledges regression makes popular trend, the pottery and porcelain that having coequal feel with glass is used big and lesser because of craft difficulty, metallic airframe ever replaced plastic material to pledge the mainstream material that makes smartphone airframe pledges because of simple sense and durable sex, be washed out nearly two years by admiral machine gradually however, in advocate the market of 1000 yuan of machine that the price that call a sex compares still is used generally, plastic material is used only at present character visible in functional machine.
The function as the smartphone from electronic product to fast consumable evolution, mobile phone manufacturer is on the burnish of color also more and more take a heart, after gold of afterwards local tyrant, China is red, the fashion colour this year became " gradual change color " , among them with China be and the color sort of OPPO is most, all have 5 kinds of match colors, samSung has 4 kinds of match colors, other trademark is in centrally more black, white, red 3 kinds of color.
The rank of 10 example type in exterior respect:
Evaluate this domain, samSung S9 series unplugs so that the head prepares with Super Amoled screen and superhigh resolution, 8 series are in millet airframe material is qualitative on use glass of 4 curved surface, roll out exploration edition at the same time transparent glass rear cover, extremely the guest feels dye-in-the-wood.
"The exterior innovation first half of the year basically has two point of view, the material that is rear cover above all is qualitative, on one hand the metal changed glass, glass is OK better do wireless charge, communication signal is better, and can more convenient when doing 5G, this is vitreous rear cover the advantage from functional respect, rear cover glass is OK still on the other hand more innovation is made on color, the dream of OPPO is for instance red, China bed gradual change is lubricious. Another innovation of the exterior depends on screen, used comprehensive screen for the most part now, include bang screen and 18:9comprehensive screen " , counterpoint of international survey orgnaization studies chief inspector Yan Zhanmeng points out, in addition still an innovation depends on screen dactylogram.
Sun Yanbiao of dean of academy of first-hand aircraft group is same Xiang Na reporter analysis, the innovation on outer this year view basically is centered in material to be mixed character color, accord with the young woman pursuit to fashionable tide, "Above all we see material of pottery and porcelain is applied weller, before material of pottery and porcelain is drabber on color and design, material of present pottery and porcelain becomes more bright-coloured, it is to be on vitreous material next the color of occurrence unreal colour, the time of plated film and technical difficulty promote greatly, these designs make a smartphone more and more fashionable. These designs make a smartphone more and more fashionable..
[take a picture innovation]
Figure takes a picture to spell a focus into fire
Photograph how finding a place for like the head is difficulty of comprehensive screen evolution
Influence smartphone takes a picture horizontal element basically has two sides, it is configuration of camera camera lens, include around to photograph configuration resembling a head, like element, aperture, it is setting is optimized secondly, if figure beautification, dark light, backlighting films,wait.
Take a picture as the smartphone most one of functions of core, it is a manufacturer people the innovation point that cannot overlook, but rely on to wait for hardware configuration to be able to no more have produced big difference like element, aperture only, because this is specific of setting take a picture the effect is optimized make competitive central point. Those who be different from the popularity before this is automatic prevent to anxious, optics tremble, four-axle is prevented tremble wait for a concept, the numerous admiral machine that releases this year basically is in of the setting such as figure, dark light and motion take a picture force of the hair on the effect.
In professional photography respect, samSung and China to roll out every second of 960 frame slow-motion film, use at catching the setting of dynamic change, in addition the big aperture such as F/1.5, F/1.6 photographs the occurrence like the head to use next filming at optimizing dark luminous environment, and OPPO, Vivo and millet all before photograph the configuration promotion that resembles a head to arrive to be photographed with postposition coequal like the head photographing the degree that resembles a head high even at postposition is for advocate hit figure to film.
South reporter statistic discovery, in 10 type, 6 emphasized filming to figure of setting optimize, its China is, OPPO He Rongyao all is rolled out " 3D figure smooth effect " , vivo, millet, hammer emphasizes AI setting empty turning He Meiyan result, millet cries even piece " small plastic is beautiful colour " catchword.
10 example type is in take a picture the rank of the respect:
Evaluate this domain, china after be P20 Pro buy 40 million like element (chromatic camera lens) + 2000 like element (black and white camera lens) + 8 million like element (telephoto lens) doughty configuration wins out, the buy before its is photographed achieve likewise like the head 24 million like element, this is explicit take a picture every second 960fps is rolled out on setting slow-motion film, aggrandizement of F/1.6 big aperture is nightly take a picture and 3D figure smooth effect optimizes figure to take a picture, rank with high component of 49 minutes accordingly the first.
"Go to AI function confluence take a picture of the level is commonner first half of the year phenomenon, its core depends on the support of chip, like what connect high 845 with 660 chip, it can distinguish different setting, different object automatically, the algorithm that will help it choose to answer relatively and optimize, manufacturer of a few mobile phones was based on chip to make new function development, so body takes a picture now go up to have distinguishing feature quite " , yan Zhanmeng says.
[the function innovates]
AI matchs into mark of innovation of mobile phone system
The user uses a convention still not nurturance
Differring what dissimilation function points to is mobile phone manufacturer new development comes out, the function that makes this brand has uniqueness.
Will look at present, smartphone manufacturer basically forms poor dissimilation from two respects, it is to pass systematic intelligence to optimize, also be the AI ability that mobile phone manufacturer stresses namely; 2 it is perpendicular fractionize fixed position.
On fractionize fixed position, the Ceng Liu before this crosses musical mobile phone all right, take a picture mobile phone, this year is " game mobile phone " erupt year, if millet rolls out mobile phone of mobile phone of black shark game, game of Nubia red demon and 360N7 " mobile phone eating chicken " , basically be in CPU function, medicinal powder heat up and do on modelling optimize.
"Game mobile phone satisfied the specific requirement of fractionize market, basically be for solution bide his time definitely and calorific problem these two pain spot and made innovation is designed " , yan Zhanmeng points out.
But the calm potential energy of game mobile phone is denied be being accepted by the market still is unknown at present, after all almost all admiral machine are in function of ceaseless aggrandizement game, game has become the setting of the 2nd big application after taking a picture.
In addition, the application of artificial intelligence has made the big trend that smartphone software innovates. Statistical discovery, person face solves lock, AI to take a picture is the commonnest AI application setting. In fact, this is the vision in artificial intelligence identifies a technology merely, the application of speech recognition technology is current not much, besides the Siri speech assistant of IPhone, only SamSung and millet used speech assistant. To mobile phone application information undertakes intelligent conformity also is the common practice of mobile phone manufacturer in order to promote an experience, like OPPO, Vivo, add the homepage that waits to all have intelligent polymerization news.
The intelligence that statistic discovers to manufacturer of most mobile phone devotes oneself to to adopt a system is optimized will enhance user of user experience, drive to change machine; And brand of small perhaps numerous mobile phone chooses the mobile phone brand of the 2nd echelon formation the fixed position that market of fractionize of deep ploughing some will come to form poor dissimilation.
The 10 type rank in functional innovation respect:
Evaluate this domain, samSung and millet change paratactic rank with the intelligence of the operating system the first, the innovation sex in AI function basically reflects two type to be mixed in visual identifying speech recognition, have deepness study capacity at the same time. Under photograph comparing, other trademark emphasizes information group function mostly, like honor of 10 " lose one screen " intelligent aide, but polymer spreads information, pay treasure to pay code, build wait for do, order a public house, order message of airline ticket, campaign to wait for common life service, can use a habit to adjust according to the user.
"Artificial intelligence is a way that mobile phone difference changes really, but at present consumer still uses a convention without this. A lot of technologies innovate to need one year probably to the cycle that makes use habit from be born, if although IPhone5S is had,the dactylogram of IPhone identifies, but just begin to gain ground from IPhone6 use " , sun Yanbiao says, at present no matter be the little love classmate of millet, the intelligent aide that OPPO, Vivo emphasizes, the AI that still is Hua Weijiang attune takes a picture, consumer did not form the use habit of dependence, still need the course of a study, "Can say the applied the first year of an era or the reign of an emperor that is mobile phone artificial intelligence this year, the building that large-scale consumer is used to should be next year. The building that large-scale consumer is used to should be next year..
[integrated seniority]
SamSung, millet is banner
4 type did not arrive " passing line "
Evaluate integratedly in light of, in the integrated innovation index that is 150 minutes in full marks, samSung S9/S9+ carries off with 139 minutes the first, but on the price highest also, s9 and S9+ part to start with 6699 yuan for 5799 yuan; Ranking second is millet 8, the mark is 134 minutes, price rises 2699 yuan, close receive move China to be P20 and P20Pro to be ranked with 128 minutes the 3rd, the mobile phone is respectively 3799 rise with 4988 yuan.
Among them, in 100 minutes of above ordinal for honor 10, VivoX21, OPPOR15, and add a mobile phone 6, the passing line that R1 of mobile phone of red demon game, hammer, 360N7 all did not obtain Nubia 90 minutes.
Integrated innovation ranks 10 type:
Before this, the data of orgnaization of much home survey shows, 2018 Chinese smartphone market still continues first quarter on the declining tendency first quarter, integral sales volume drops defeat 100 million. Among them IDC data shows 2018 first quarter, volume of shipment of Chinese smartphone market is 87.5 million, drop compared to the same period 16% . Canalys report points out, 2018 first quarter, the smartphone shipment volume of chinese mainland drops 21% reach 91 million, in the manufacturer of before the rank 10, 8 sales give now to fall. "Maintain existing sales volume " , " live go down " become mobile phone firm the common cause to home market. Face the more and more severe competition that put an amount, mobile phone manufacturer people ground of do one's best is newer new function and technology change machine market with prize. Now year first half of the year these 10 type, final whether of prize consumer buy impulse?
Plan as a whole: Discriminate Qin Tian Aili
Interview and write: South Zhu Tian of reporter Ma Ningning's trainee is sweet
