Steam multiplies Jing Feng of Shao of inspector general of department of design of center of technology of the company that use a car on
"To consumer, the modelling of the car is the extension of their disposition. Because this satisfied consumer affection to change the car of demand to design only, just be successful. " on May 23, be in the name is " Marvel X of Rongwei Guang Zhiyi " the design is met on, steam multiplies inspector general of department of design of center of technology of the company that use a car on Shao Jingfeng says so. Cong Rongwei RX5 arrives RX8, shao Jingfeng has been done after all design how many times analytic, even him himself also " had counted came nevertheless " . But face-to-face of Marvel X of analytic Rong Wei " Guang Zhiyi " when the design, this big Ga still appears than before more excitement and self-confidence.
Last year in April, in Shanghai first achieve congress of the person that go to go up, rong Wei was rolled out " Guang Zhiyi " car of Vision-E Concept concept. After a year, as Rong Wei Marvel X appear formally, "Smooth ala " the concept gains fall to the ground. Produce a car with car of certain brand concept and quantity " discrepancy is very big " even " the day is fastened poorly " different is, rong Wei Marvel X withheld notional car the design element of 90% .
Look in Shao Jingfeng, element of tarry concept car is the first step that car model devises. "Notional car cannot be stunt only, in blending in the element of notional car to the quantity to produce a car truly only, ability obtains a breakthrough, let a person shine at the moment. " also grasped this one point just about, rong Wei Marvel X formed the style of own extraordinary.
Differ with other and electric car, attitude of Marvel X automobile body is inferior, be full of brunt it seems that. And after the design of A column leans a little, make whole vehicle head becomes very slender. In the meantime, low roof cooperates fluent C column, make truckload an apparent swift current carries modelling on the back, increased to move feeling, model a visual effect that has wallop more.
More important is, with " Guang Zhiyi " this name is same, marvel X is flourish power brand first with " smooth " the model that makes as brand symbol. The first look at the past, the brand of Marvel X identifies degree very strong. Its before belt of lamp of use LED of the outline outside facial grille undertook be surroundinged partly drawing the outline of, match in order to exhibit alar smooth arc, let Marvel X become provoking in night fix eyes on. Be in detail place, interior used the grille of Marvel X to close design, plating chromium is acted the role of delicate and feeling of rich administrative levels, whole before the face looks vogue to feel dye-in-the-wood.
"Athletic feeling modelling " " Guang Zhiyi concept " " fashionable avant-courier modelling " ... Marvel X blends in the crucial element of notional car successfully the design in, make become unified and harmonious. But in Shao Jingfeng's eye, accomplished these appearing that return insufficient.
"The inner world that the design held customer truly only and affection appeal to beg, ability realizes the contented feeling of consumer, reflect the advanced move of the product thereby. " in be as long as on the analytic meeting of two hours, a keyword that Shao Jingfeng emphasizes repeatedly is " affection is changed " .
He thinks, the car of new energy resources on the market is at present coessential change serious, be without oneself style. So, in a lot of brand angle be the rage " frigidity " when the style, marvel X still adopts full curved surface design, let rectify stage car to become contain a lot ofaffection, inside accumulate force. Meanwhile, steam designs a group to undertake curvature adjust ceaselessly to the lumbar line of be well versed in of Marvel X around on, make the curved surface of two side obtains lumbar line the visual perception of force of exterior Wen Run, embedded interest suffers.
In the meantime, automobile body color also is affection expression substantial. Besides silver-colored Xie Jin of exclusive of Rong Wei new energy resources, and lapidary red, bead light outside Bai Zhi of black, bead light, marvel X still has a peculiar color -- Kelaiyin is blue. Shao Jingfeng says, "No matter be the choice of the adjustment that automobile body detail is in or automobile body color, we hope to let Marvel X is frozen machine no longer, have temperature however, can place affective associate. Have temperature however, can place affective associate..
Holding to " immanent experience should match with explicit modelling " principle, marvel X is experienced in what the passenger inside the car emphasizes very likewise on interior trim. Open door, the most conspicuous still is medium dominate 19.4 inches of of impending type big screen on the stage. This huge screen embarked to go up steam group is newest the zebra system of version, but one-stop the demand such as extraction of the navigation in solving process of drive a vehicle of the member that the car mies wife, recreation, information.
In addition, marvel X still carried AR to enhance real skill. After using AR technology, the icon in the navigation interface of Marvel X can appear in true condition directly, overturned completely before visual experience. To driving person for, this is an unusually new intelligence configuration not only, still can let a person know traffic information more intuitionisticly, ensure safety of drive a vehicle.
Be in 2017 on on forum of technology of the look up before steam group, steam group took the lead in putting forward on " dynamoelectric change, net couplet is changed, intelligence is changed, share change " " new 4 change " trend judgement. Analysis of the personage inside course of study points out, "Dynamoelectric change, net couplet is changed, intelligence is changed, share change " 4 person promote each other, mutual confluence, and be short of one cannot.
Regard flourish power brand as newest admiral model, the task of Marvel X bear is apparent and more than be " promotion sales volume " simple in that way. See not hard, steam Rong Wei tries to drive intelligence through Marvel X on the ace in changing to be a hand now. If say " new 4 change " decided to go up steam group the transition direction confluence of photograph of technology, product, service, so Rong Wei Marvel X is his undoubtedly " new 4 change " the another force card of layout.
