Since media develops quickly, for attention of race to control, attract everybody eyeball, caption party goes out with respect to the layer not group.
On May 25, the App of actor cruel is pushed to the user sent such " without ask a thing " promotion message, cause numerous anger. Of actor cruel push specificly send article table to be as follows: Zhang Ziyi meets with maltreat is deadly. Still appeared below " old cadaver square " , " nobody receive cadaver " wait for a word. Every word above this makes up chaos to build in moustache, not consider a fact. It is to publicize the film, also cannot bear the actor's name directly. Such message gives the person's impressions extreme difference, should not say the harm that brings to party more.
Such caption one, caused numerous anger. Countless netizens beg to actor cruel view. Subsequently, actor cruel government published apologetic specification. Say not to do any explaining to the harm that already caused, do one's best redeem a loss, and to " without ask a thing " play staff and him Zhang Ziyi apologize.
Him Zhang Ziyi did not make a response to this matter, till 27 days, a newest small gain still is the daughter wakes the manual class of treasure.
Actor cruel is not to make such mistake for the first time any more. Be in early this year inchoate moment, actor cruel for him conduct propaganda new network put together " this! It is armour " when, had written such headline, "Who is Zheng Shuang? Armour player does not know Zheng Shuang unexpectedly " . Do although the program did not leave sow, already was introduced to by the netizen where the wind and the waves are highest. After although come next,be being sowed, program quality is good, but the impression that had left caption party to the netizen.
Caption is the elite place of an article originally, it can let get numerous understanding literary works roughly content, also can assist get idea of numerous understanding author. But present caption party let caption change however flavour. "Star, raw meat or fish, sex " the main content that made headline, little imagine such caption already enroach on the reputation of the copyright that gets authority of numerous know the inside story, work, party counterpoises.
2017, total bureau of wide report of edition of national new scent is released " reach its place to do new media to collect the announcement that writes administration about unit of normative the press " (the following abbreviation " announcement " ) , the requirement strengthens the press unit and its place to do new media to collect arrange administrative job, language of careful use network, do not get net of "" of use " net exposing to the sun to pass the uncertainty vocabulary such as " , take strict precautions against behavior of " of party of caption of of all kinds " .
