Recently, the Korea cosmetic group that has the famous brand such as chant of wind of poem of snowflake show, Lan Zhi, Yue loves jasmine Pacific Ocean (AMOREPACIFIC) again and again layout is Euramerican the market, quicken set up shop. In fact, begin from 2017, this company outstanding achievement gives now to slip, suffer this effect, the depends on Chinese market badly love jasmine Pacific Ocean before this begins to extend new market quickly.
The personage inside course of study tells blue whale to produce classics reporter, at present cosmetic goes course of study more the millennium brand of favour the Cenozoic Era, in this on one hand, love jasmine Pacific Ocean throws inadequacy apparently, its whether in the market the Euramerican market with more mature, more intense competition stands firm, borrow this to redeem outstanding achievement declining tendency to still have need checking test.
Chinese market suffer a setback, outstanding achievement glides
Those who love outstanding achievement of jasmine Pacific Ocean is brilliant with be on the wane, with Han makeup is in China of the market fluctuant having inseparable concern. 2017, outstanding achievement of group of love jasmine Pacific Ocean glides, painful lose Korea beauty makeup job " the old " position. And before this, the outstanding achievement of this company is very " bright look " .
2014 is Han makeup those who receive tall smooth hour is prelusive. Blue whale produces classics reporter to inquire relevant data discovers, in those days May, korea exports cosmetic external adverse balance of trade of first degrees of change, annual exports 1.56 billion dollar, add fast 53.6% , be opposite among them China export 597.7 million dollar, soare 89.3% .
2015 annual, han makeup is exported external rise 53.1% achieve 2.45 billion, be opposite among them China exit breaks up one time, had crossed 1 billion dollar to close greatly, occupy Han makeup whole to export the specified number nearly 4 into. Love jasmine Pacific Ocean to close in the battalion of Chinese area in those days achieve 4.658 billion RMB (765.8 billion Han Yuan) , than 2014 2.8 billion rose 6 into many. Han drama " the descendant of the sun " brought Han Liu, also make growth was able to continue 2016. In those days Han makeup exports 4.183 billion dollar external, add compared to the same period fast 43.7% , right China export one billion five hundred and seventy million two hundred and seventy thousand dollar, add fast 48% .
Began 2017, relation of Sino-South Korean two countries because " Sa heart " contradictory become acute, outback consumer generates resentment to Korea product, the travel that go to Han is encountered cold, also bring about Korea the Han of duty-free inn makeup the sale is hard. Come from the statistical data of Beauty Nury of Korea cosmetic media, 2017 the 3rd quarter, korea appears on the market 32 times cosmetic company does business on average profit is 14.7 billion Han yuan, relatively the corresponding period dropped 2016 21.3% , profit of average net profit relatively the corresponding period decreased 2016 19.1% .
Suffer this effect, outstanding achievement of love jasmine Pacific Ocean also appears to glide badly. Respect of group of love jasmine Pacific Ocean expresses, the main reason that outstanding achievement glides depends on, market of Korea home cosmetic lasts low fan, the consumption that tourist of the China before this drives decreases considerably as what go to amount of Han China tourist and decrease suddenly.
While outstanding achievement glides, love jasmine Pacific Ocean is subordinate product repeatedly by exposure quality problem. On September 26, 2016, safety of Korea food medicines and chemical reagents is in Pacific Ocean of jasmine weighing love below the banner 11 toothpaste are gone out to contain by check add wet agent harmful composition, give orders recall suspends selling this product, this company is returned by consumer claim for compensation 315 million Han Yuan.
Occupy Han intermediary story additionally, on September 30, 2016, card of inferior of division of group of love jasmine Pacific Ocean " love beautiful hut " with " ARITAUM " because eye shadow product violates relevant ordinance, deliver goods before receiving finished product decision of acceptance, its produce an enterprise to be compelled to stop manufacturing industry Wu.
At the beginning of 2017, chinese nation quality is supervised examine quarantine total bureau is released " did not grant in January 2017 the food cosmetic information of admittance " , the Lan Zhizhen below Lan Zhiqi is fully fair and clear protect sparge of vigor of wet breast, Lan Zhi water (heat preservation is repaired protect) , sparge of vigor of Lan Zhi water (Shu Run) in all 3 batch product because check gives golden yellow grape. By 2017, love jasmine Pacific is facial the latex that protect skin fizzles out because of adding gold again project of lubricious grape coccus detects report, and be added bad record. Although appear,the product of the problem is not company of love jasmine Pacific Ocean to be produced directly for the most part, produce by acting factory however, but its brand reputation has been sufferred inflict heavy losses on.
March abroad, layout is Euramerican the market
The love jasmine Pacific Ocean in be thwarted of Chinese market outstanding achievement eye move to overseas market.
Recently, pacific Ocean of jasmine of love of Korea cosmetic group offers the whole world in new York first United States makeup shows inn quickly, as we have learned, the brand that sells inside inn includes Amorepacific, Laneige (Lan Zhi) , Sulwhasoo (snowflake is beautiful) , Mamonde (dream makeup) , Annick Goutal (An Ni but · Guteer) wait to be recalled the brand that hold in both hands in Chinese market, the product was covered protect skin to taste, product of United States makeup and perfume.
In fact, love jasmine Pacific Ocean is development key with Asian market all the time, but from 2017 since, this group begins position of beautiful market of big range Xiang Ou. In September 2017, love jasmine Pacific Ocean has many brands to enter overseas market below the banner. Among them store of first shop of snowflake beautiful Europe is in French Paris practice of Galeries Lafayette general merchandise; United States of chant of Yue poem wind head inn combines square start business in new York, plan to open more door store in new York, los angeles, san Francisco; Lan Zhi also market of United States of make one's bow, into was stationed in 144 silk Fu orchid. In addition, the Aritaum of brand gather inn with love jasmine subordinate Pacific Ocean also is in the United States outspread, the plan is added from 65 inside 3 years reach 100.
The dilate that announces according to loving jasmine Pacific Ocean plans, product of snowflake beautiful series entered British market 2018, into be stationed in Selfridges of British shopping centers to wait, entered German market 2019. In addition, love jasmine Pacific Ocean still rolled out the product that accords with local culture for southeast Asia female only, the hope borrows this to infiltrate the market such as Indonesian, Singapore, Thailand and Vietnam.
And march wantonly Euramerican, with love jasmine Pacific Ocean is having inseparable concern in the be thwarted of Chinese market. Blue whale produces classics reporter to consult data discovery, from 2017 the 2nd quarter begins, business income of love jasmine Pacific begins to drop continuously. The 2nd quarter drops to the fourth quarter extent is respectively 10.3% , 14.2% with 39.7% . Seek profits to drop respectively compared to the same period 48.2% , 39.7% with 76.2% . From the point of annual, this group 2017 total sales six thousand and twenty-nine billion one hundred million Han Yuan (add up to a RMB about thirty-four billion eight hundred and thirty-six million yuan) , glide compared to the same period 10% ; Business profit 735.1 billion Han Yuan (add up to a RMB about 4.227 billion yuan) , glide compared to the same period 32.4% .
Blue whale produces classics reporter to contact love with respect to pertinent question the staff member is intercurrent related jasmine Pacific Ocean go interviewing outline, but up to distribute news dispatches have not get a response.
"Turn over battle " hit hard
As come out of Chinese market temperature, love jasmine Pacific Ocean tries to borrow Euramerican market " turn over " strategy still has need checking test. The personage inside course of study tells blue whale to produce classics reporter, euramerican market is relatively mature, the cosmetic channel of the mainstream is like general merchandise, KA (large chain shopkeeper) with medicine makeup inn, the threshold is higher, in essay card is entered very hard. Additional, the mainland of the product is changed also is test of pair of love jasmine Pacific.
Day changes industry expert, game when summer of favour capital copartner is accepting blue whale to produce classics reporter to interview, express, love jasmine Pacific Ocean marchs Euramerican market also is integral trade situation drive. In recent years the transmission as a result of gregarious network, of Japan, Korea aesthetic also be in Euramerican area gradually popular. Before this, in Euramerican country, japanese cosmetic searchs an index all the time prep above Korea, but this year May, korea cosmetic searchs an index to exceed Japan first, love jasmine Pacific Ocean also valued such market and good luck just about.
Sale expert road gets the better of chastity to express, love jasmine Pacific Ocean marchs the test with Euramerican the biggest market has to the requirement of cosmetic and Asian market in Euramerican consumer very big different. Euramerican right makeup protecting tasted requirement is to have strict effect level, value the exact effect of the product, han makeup product is main it is the design feeling that pays attention to a product and figure feeling, dot and this Euramerican consumer demand have very big distinction. Additional, asian exquisite cutaneous is delicate Bai Xi, euramerican cultured is cutaneous natural health, han makeup can confront the challenge on consumptive idea, the difficulty that changes consumer is very great. "Euramerican elegant Shi Landai, sweet Nai, Lan Kou, enlighten abstruse, the brand such as charming orchid is very strong, euramerican include to oneself brand degree should compare Chinese market tall, this also decided Han makeup is in Euramerican the chance that holds market main trend is decreasing. This also decided Han makeup is in Euramerican the chance that holds market main trend is decreasing..
Outstanding achievement glides, the tasting of group of Pacific Ocean of jasmine of love of be sent on a diplomatic mission of frequency of product quality problem accuses ability and crisis processing capability to be oppugned by the outside, the competitor's rise is more right its create pressure.
With outstanding achievement of love jasmine Pacific " drop in temperature " different, LG life is healthy achievement is very bright however 2017 eye. 2017, total sales of department of cosmetic of LG life health amounts to three thousand three hundred and eleven billion one hundred million Han yuan (add up to a RMB about 19.8 billion yuan) , business profit 636.1 billion Han Yuan (add up to a RMB about 3.8 billion yuan) , grow 4.9% than last year respectively, 10.0% . Among them, business profit margin comes by the 18.3% growth 2016 19.2% .
Summer tells blue whale to produce classics reporter, all the time since battalion of love jasmine Pacific closes to compare consumer of China of rely heavily on sb's service, the be on the wane of Chinese market can produce an effect to its outstanding achievement. But this more returning is his oneself exposes the issue that give. "Be changed as what consume a structure and upgrade, what at present cosmetic industry needs more is Neozoic millennium brand. Oulaiya, elegant Shi Landai, endowment the international tycoon such as unripe hall is in increase according to the brand demand of oneself buy, in this on one hand, love jasmine Pacific Ocean throws inadequacy apparently. LG life health regards a challenge as sexual brand, its oneself still has the value that can dig more very much and latent capacity, and base of brand of itself of love jasmine Pacific Ocean is stronger, but devoid high end is changed, young the complement that turns a brand. " (blue whale produces Jing Lujia happy Lujiale@lanjinger.com)
