The heart has stars, the road falls in the foot.
Long-term goal, cannot leave the practice of the work steadily. Beautiful fair-skinneding cardamom seed is depending on this kind of spirit of working in earnest just about, on the conference of 5 years of celebration of beautiful today fair-skinneding cardamom seed, handed over the exam paper with colourful Jing making a person for attendant partners.
Above all, come from Gong Tiangui of CEO of area of big China of beautiful fair-skinneding cardamom seed, expressed to thank to all and present partners: "Since beautiful fair-skinneding cardamom seed enters Chinese market from January 2011, move toward the whole trench nowadays from original 10 thousand peace, specialize in inn channel to take great progress in Qu Chen and cosmetic, the effort that cannot leave all partners and group of beautiful fair-skinneding cardamom seed and support. The effort that cannot leave all partners and group of beautiful fair-skinneding cardamom seed and support..
As we have learned, since the portion entered the market in January 2011, beautiful fair-skinneding cardamom seed makes the sale brand of before skin category is being protected inside 10 thousand peace 5 inside half an year, qu Chen was entered 2012, through the development that comes 5 years and competition, depending on beautiful fair-skinneding cardamom seed with qualitative get victory hold to, 2016 success and Qu Chen reach further cooperation, when April 2016, beautiful fair-skinneding cardamom seed will finish inn of 3000 Qu Chen door enclothe.
Besides, beautiful fair-skinneding cardamom seed entered the cosmetic that has Chinese distinguishing feature quite to specialize in inn channel 2013, from 42 original agents and 500 sales site, to nowadays the whole nation exceeds 80 agents and nearly 5000 sites, its channel is swift and violent the impetus of development, accomplished beautiful fair-skinneding cardamom seed 5 years this to come the dilate of the business dimensions of 50 times.
On the meeting, introduction Gong Tiangui arrives: "Beautiful fair-skinneding cardamom seed came 5 years in the past, accumulative total sells a product to exceed 10 million, accumulative total makes choose and employ persons counts person of close ten million, more major user made the faithful vermicelli made from bean starch of beautiful fair-skinneding cardamom seed. " such achievement, depend on beautiful fair-skinneding cardamom seed all the time since the innovation that receive and the competitive strategy that need dissimilation, insist to the core with natural and pure machine locates, make product strength and public praise transmission become core business driving force.
Reached the brand that did not come 5 years and channel program 2016
"Commonplace, it is the enemy with a the oldest brand. It is the enemy with a the oldest brand..
This is Gong Tiangui the view that finishs this period in the cross-eye on the meeting, he thinks, as mainstream consumer young change, traditional masses brand will by farther fractionize, the brand that essence of life locates definitely can be multiplied in this times instead on the east wind that go on a long journey.
Be based on such consideration just about, gong Tiangui puts forward, when 2020, target of beautiful fair-skinneding cardamom seed is to complete the sale of 4 billion, the Ou Lai that will use longer time to make beautiful fair-skinneding cardamom seed China is elegant.
How to achieve this one grand goal after all, tian Guiyi of Gong of no less than begins what to say in that way, the heart has stars, the road falls in the foot. Before 2020, beautiful fair-skinneding cardamom seed will be rolled out 2017 not only " merman line " body of this a suit nurses brand, still will pass further cross condition cable business, introduce the holds an entrance formerly brand that has distinguishing feature alone from Australia, continue beautiful fair-skinneding cardamom seed is in tamp the position of leader of brand of home market Australia.
Meanwhile, beautiful fair-skinneding cardamom seed will be in next 5 years, concentrate resource development is strategical channel. The plan will be finished 2020 be stationed in 10000 the individual nurses channel site, terminal of 20000 CS channel and store of flagship of 1000 only brands. Cover main B2C cable business and development at the same time the differential of at least 500000 sells channel.
Then, served as what the next of open of beautiful fair-skinneding cardamom seed plans 5 years to leave 2016 piece the choice of year of its brand strategy and channel layout appears particularly important.
Gong Tiangui discloses, in 2016, to spending the brand respect of fair-skinneding cardamom seed, admiral of main have sth in mind protects skin brand to spend fair-skinneding cardamom seed to upgrade in the round, craft is small Miss Alice of colour makeup brand appears on the market the whole nation, return at the same time will introduce more Australia brand through crossing condition cable business and popularize stage by stage to whole trench.
To beautiful fair-skinneding cardamom seed, of brand of its core admiral upgrade in the round, indicating future is beautiful fair-skinneding cardamom seed will make clear what fasten a brand in the Australia inside Chinese cosmetic market to get further army position, the essence of perfect brand changes fixed position definitely, also be product line upgrades at the same time with outspread important step.
In March 2016, the Australia of beautiful fair-skinneding cardamom seed that just obtains national provision medicines and chemical reagents to supervise administrative total bureau to permit installs an entrance to purify formerly protect wet long protect series to will appear on the market in the round, roll out fixed position in the round in of the same age at " craft is small colour makeup " Miss Alice, will drive whole prize with this makeup the market grows.
To at present the colour of our country the good and bad are intermingled makeup the market, gong Tiangui thinks, main problem still depends on present much colour makeup is too complex still, a lot of young customer are not clear and different the different fixed position of colour makeup, makeup banner issues same brand variety many SKU, brought distance sense to consumer preference not only, also virtually is pulled be bred high and popularize China the cost of colour makeup market.
Miss Alice fixed position and light color makeup, cast complex SKU classification, roll out 20 SKU type nearly, in order to accord with the fixed position of big shop sign of the characteristic that dawdler consumes and par, suit consumer to undertake self-help is consumed. The major with the tradition photograph of colour makeup brand relatively, reduced the cost that to major colour makeup personnel and consumer teach significantly.
This second release on the meeting at the same time, still water feels bright frost of air cushion CC and protect drenched film of face of sparge of bright filling water.
Be based on product fixed position and consumer choice to remember the consideration of the dot definitely, beautiful fair-skinneding cardamom seed will upgrade in the round 2016 the integral figure of shop and ark of CS channel back, with younger the visual expression that change, transfer more definite brand personality, the consumer that forms poor dissimilation remembers a point.
In channel respect, introduction Gong Tiangui says, beautiful 2016 fair-skinneding cardamom seed will above all from enclothe Qu Chen only at present the area austral the family name and 1000 shop dilate reachs the area on the west 3000 shop of countrywide are enclothed completely, arrive at young target consumer and promotion brand to be in further countrywide consequence. the 100 strong chain with CS channel 2016 at the same time open hurricane acts first half of the year, predict to add 1500 high grade sites newly, be in the brand shop of the first only brand that will open a Hua Xi cardamom seed at Guangzhou, annual plans to give brand shop of 30 only brands.
Moving annul above mode, rely on excellent product force, beautiful fair-skinneding cardamom seed will center resource to make respectively in fluctuation half an year prevent bask in section and boudoir sweet section two archives are large activity of countrywide linkage sales promotion. Enhance experience type sale at the same time, do not experience without good product, without the experience not sale, beautiful fair-skinneding cardamom seed created blackart garden to experience type sells pattern 2016, art of the product experience combination with the standard, gimmick, word and upgrade edition experience prop, form the whole nation duplicates quickly and travel, the experience type sale is made move for the brand sell the largest competition dominant position.
"Overall for, beautiful 2016 fair-skinneding cardamom seed will finish sale of Qu Chen channel to turn over 1 times, CS channel sale turns over 2 times, open a brand shop of 30 only brands while, achieve the growth on the line of the electric business of 4 times and small business. " mention future, gong Tiangui complacent.
Leave mode wears traditional sale to make a company again group
Nowadays, the sale that blots out the sky and cover up the earth as sundry brand is publicized, wine is sweet do not be afraid of alley child difficult time had been gone forever, how to have the advertisement sale with accurate essence, beautiful fair-skinneding cardamom seed is having his unique kind.
The grand opera that group of dedicated and young consumer has setting sale will be 2016, it is reported, beautiful fair-skinneding cardamom seed 2016 will embedded 10 year big play, include " send youth " , " Zun Er " , " return 20 years old " wait for a gleam of to defend inspect and heat of much video platform sows big play of year youth idol, the transmission that allows a brand is one-way and homiletic advertisement mode only no longer, can interact with consumer however, realize setting emersion and natural and cheerful experience.
To this, gong Tiangui discloses on the meeting, spend the only brand brand shop that fair-skinneding cardamom seed made 2016, will leave display inside drab inn before, with " flower " for core, welcome net inn merchant to come here not only find a view takes a picture, still support consumer to be patted oneself inside inn, group photo, and the setting with entire store, whole is embedded in the teleplay of above.
In the meantime, still will strengthen in the round 2016 with " taste view medium " inside the transmission of industry media is interactive, integrated media resource undertakes sale and example are modelled undertaking public praise.
On late banquet, spend the double star spokesman of fair-skinneding cardamom seed, tang Yixin and Yif appearance jointly appear, hand in hand with bend affection the show is displayed to spend fair-skinneding cardamom seed on birthday gift.
5 years, beautiful fair-skinneding cardamom seed was finished arrive by petal of flower blossom, march toward the next 5 years, beautiful fair-skinneding cardamom seed will be right brand, product, channel, transmission undertakes brand-new upgrade, bring protect new experience of skin, colour makeup unprecedentedly, next 5 years wonderful, our wait and see what happens.
