Investor of test strange luck when arrived:
The first road: After investor is entered, make more items, seek more investor through these projects again, be in one round annulus in investing a process, produce excessive price.
The 2nd road: Cogent the problem in solving strange luck to develop a process, make explode article, make brand value, realize more excessive value, realize strange luck gain, pass the IPO of formal medium of communication, make partner successful " set now " .
Two are a road, the first more convenient, but once capital catenary ruptures, those who die is fast also, the 2nd is the road of long-term development, but should solve a lot of real problems first.
Does the research and development of strange luck accord with the demand of consumer? Whether is body strung put in the problem of essential sex? How to solve? Front is in assault of do one's best when, those branches of back end, be to give support ornery still production instruction? Each business board piece between how to join effectively, if the link among appears problem, can does direct responsibility arrive person? How to make reasonable and efficient interior evaluate a system, rewards and punishment is trenchant, is not simple a responsibility is accusing sell at front.
Breaking finger to count, steam rim also does not have the business that deserves investment in that way like strange luck. Whats take no account of other, it is to have not appear on the market merely this, already enough lets investor feel valuable.
Although all sorts of messages are ceaseless, dan Yu watchs car city to understand: The strange luck car that value of appraise of this picket whole exceeds 40 billion is bought case, had undertaken more than 2 years stealthily.
Cheerful watchs car city to understand from many channel: Strange luck mixes the internal code name that changes a plan to be " big apple plans " , and contact with strange luck at present the deepest and also get the government is approbated, it is general develop capital.
Go up not to go tardy in outstanding achievement and under a variety of pressure that IPO did not become again, strange luck changes through mixing exploring new development is meddlesome, cheerful watchs car city to also praise for this clap.
But, city of cheerful concept car hopes strange luck is in mix after changing can bath fire renascence, settle long-standing crucial point, can be on the path of new development, turn round a situation to gain profit.
"Big apple " plan: General develop is gotten cast, divine China is participated inCheerful watchs car city to understand from the official website of general develop capital: General develop capital is one devotes oneself to to mix the major of ownership reform and industrial investment to invest an orgnaization, long-term carry out aids force state-owend enterprise to change the investment strategy that formulate with capital all right.
Of coincidence is, on the official website of general develop capital, still have a news related to strange luck. On January 9, 2017, tall canal of group of general develop capital, god China heads for strange luck car.
This meeting battle array is very formidable.
Dong Yi of copartner of general develop capital heads a group personally, president Gu Jian, executive trustee Peng Hui, Liu causes the person of the same trade such as brave.
Strange luck respect attends Liu Yang of Yin Tongyue of president of Inc. of strange luck car, vise general manager, strange luck accuses a limited company vise general manager Zhang Yonghua of vise general manager of limited company of technology of car of new energy resources of Xu Hui, strange luck, Ni Shaoyong.
Divine China group, also by the god China Ling Wen of academician of general manager, project courtyard takes team, vice president personally assistant of general manager of Zhang Jiming, god China holds national China concurrently to invest company president general manager of department of operation of Xie Youquan, capital Li Yongsheng of vice director of lab of week big house, policy.
From now on second talk content looks, more resembling is the level sex talk that fulfils his duty to investigate. Construction of series of the development course that introduced a company in detail personally according to reporting strange luck Yin is jumped together, industry, system, strategy plans to wait, the answer such as car of finance of the investment of research and development that is aimed at strange luck, car, new energy resources each problem.
Divine China force holds out Pu Taji luck, but do not eliminate treasure to be able to wait " horizontal knife seizes love "Cheerful watchs car city to understand, of strange luck changing plan is roughly such:
One, strange luck sell one's own things is least the share of 51% , introduce investor;
2, general develop capital serves as contributive person (GP) namely fund management square, and other want to join strange luck to confuse the fund that change or other investor, unified as LP contributive develop giving general, get by general develop cast.
Cease according to open letter, ling Wenceng expressed that day: "The collaboration that to surprising luck and general develop did not come to takes divine China seriously to also be full of very much expect, the hope can produce cooperative positive result of essence as soon as possible. " see, ling Wen also hopes Jiruipu can be become between develop, and divine China plan and strange luck are in dynamical cell, new material (cross-linking polyethylene) , the respect such as technology of control of net of couplet of filmy solar energy, car cooperates somewhat.
Nevertheless, even if strange luck is mixed change a course two years to use up tone and negotiation carefully, but final result still is unknown at present.
According to the program, of strange luck " big apple plans " want be born finally, the cession of state-owned asset must hang out his shingle to stock exchange of the Yangtse River, hang out one's shingle day is 20 days, theoretic, everybody can pick a brand inside 20 days, final price is high person.
This also is meant, if watch,send other perhaps investor, go picking a brand inside 20 days, throw into confusion likely also " big apple plans " .
For instance, watch at the outset send equity of sell one's own things, ever also encountered small episode, because treasure can not pick a brand in time limit, bring about view send first time to hang out one's shingle die without known cause, and this kind of circumstance, because the condition talks about approach not finally,be commonly, and later, treasure can be bought view send what also had detail to revise.
Same, of strange luck " big apple " plan, confront deliberately complicate an issue possibly also, the investor that has talked namely did not pick a brand as scheduled, perhaps be picked by other investor temporarily card, possible.
Nevertheless, "Big apple project " it is after all involve the hundreds of big projects of 100 million, below normal circumstance, if not be the course is careful,fulfil his duty to investigate, average investor not dare rushed buy, unless be capital too much do not care to be defeated win, otherwise, general metropolis undertakes be communicated adequately and fulfilling his duty to investigate in early days.
Have partner leave and retreat still should wait after appearing on the marketInc. of strange luck car holds the 2nd resolution that the 9th times the workers congress reachs in lake of overgrown with weeds, strange luck drafts with introducing foreign investor under means of infuse of 20 billion yuan of cash, increase endowment spread the form becomes a shareholder strange luck car.
Change through mixing, introduce investor, obtain strange luck new round development capital, do not appear on the market in strange luck, below the circumstance that lacks development capital, mix change, it is best settlement the difficult problem of capital bottleneck.
Actually, china peaceful negotiable securities (Shanghai) asset management limited company had finished pair of strange luck to control a group limited company on March 13 this year the equity of 22.86% is bought, and this equity is bought basically is debt turns, it is to be strange luck to be mixed smoothly actually change pave a road.
The strange luck that debt reduces, can increase appraise value and negotiation chip, also be change to mix remove the obstacles. Actually, before this, the strange luck of hearsay of strange luck interior vacates the capital of half above share is 17 billion the left and right sides, that is to say, 20 billion already before prep above predict.
Nevertheless, anyhow, mix this change use " increase endowment spread " form, mean, existing partner also is not mix in this after changing, can cover immediately now.
How does the money of final existing partner and investor go finally now, have two kinds of kind:
One kind makes more items through investment, seek more investor through these projects again, be in one round annulus in investing a process, produce excessive price.
For instance, after investor is entered, give a company through holding water, through establishing project of new energy resources or the item with all sorts of similar other, round of financing is attracted one round in project dilate, come true thereby " Qian Sheng money " . Be sent like present view even if used such means, view send sell the car " linkage cloud " , linkage cloud had certain body amount, this project can recommend investment again alone, the investment of early days is entered with respect to what can pass new partner and realize excessive value.
But, this is a kind of breakneck means, in case which days of which segment gave an issue, bring about golden chain possibly to rupture directly.
The 2nd kind of means, it is new investor after entering, cogent the problem in solving strange luck to develop a process, make explode article, make brand value, realize more excessive value, realize strange luck gain, pass the IPO of formal medium of communication, make original partner successful " set now " . Such way is obvious more rely on chart, but premise is, strange luck should be managed well above all.
The choke of strange luck writtens guaranteeHow can have been strange luck just managed?
Strange luck once was our country's biggest own brand company, but, in recent years, strange luck is in drop, and other car look forward to is in progress, strange luck already already from own brand " one elder brother " throne declines, had dropped before giving car company produce and sale 20.
To surprising lucky evaluation is inside course of study: Strange luck does not lack a skill, the car is good also, but what sell namely is bad.
Strange luck is annual 5 % throw sales revenue research and development, the research and development of strange luck is belonged to in whole and own brand medium slant on.
But, series of tiger of Ai Ruize, luck did not achieve original goal, strange luck did not explode paragraph car.
Strange luck is in all the time do sth over and over again, be in all the time transition, but the sales volume of strange luck is lower and lower however. In 10 2016 year sales volume is best new cars, strange luck is exclusive two banquet. Ai Ruize 5 after appearing on the market, 9 months total sales volume exceeds 100 thousand, become Chinese brand sales volume to grow the fastest domestic litter product; Lucky tiger 7 the 3rd month after appearing on the market is defeated with respect to sales volume of implementation only month 10 thousand, sales volume of annual of strange 2016 luck breaks through 700 thousand, achieve the history new tall.
But, think to want the strange luck of the breakthrough so, 2017, suffer again inflict heavy losses on, sales volume fall after a rise goes to 680 thousand. But the corresponding period, the competitor is in however strong growth. 2017, auspicious car realizes one million one hundred and twenty-seven thousand four hundred, grow 63% compared to the same period.
Why to surprise luck is in all the time transition, all the time again seek breakthrough, but be broken through all the time however?
Cheerful watchs car city to think to basically have 3 reasons:
(one) engineer thinking cannot replace user thinking
In recent years, strange luck is in all the time transition, promote character and brand up. Guide with what jump in Yin under, the engineer thinking of strange luck passes without laches, and the Chen Anning that having technical setting and feelings likewise, in strange luck character and new technology introduce on, not as poor as the person of the same trade. But, strange luck became yellow Bu military school, the message says, these year come, land add add finds new job to have 1000 people to auspicious engineer from strange luck.
Why to surprise does lucky engineer find new job auspicious can you blossom and bear fruit? Be no good in strange luck?
Cheerful watchs car city to think, the problem of strange luck depends on paying attention to character only, did not consider user thinking.
Compare with strange luck and auspicious photograph, both the most substaintial distinction is, auspicious also promoting quality, but the experience that pays attention to consumptive terminal more, no matter be sale activity or product program, the feeling is to sticking consumer to make.
Actually, this bit from mix to strange luck auspicious of tall canal in interviewing, can feel come out, the tall canal of strange luck every time focusing character, and auspicious tall canal, experience the user all the time, wait to the value of the user carry in mouth edge.
(2) " little careless room " spirit cannot replace legal system
Strange luck attends a meeting to be able to lift spirit of little careless room every time. Do not forget the heart is mixed first poineering suffering also does not have what problem originally, but, in managing actually, if will do poineering work period brotherly feeling, in taking business management, the legal system that can be an enterprise brings a lot of issues.
Go up according to division of labor of powers and authorities of office look, as the president of the enterprise, the mental spirit character that Yin Tongyue more is an enterprise, it is the pillar of the enterprise, the dominant that is not real business person, for instance auspicious Li Shufu, power transfer to a lower level, run real business by president An Conghui.
Of Yin Tongyue the heart also thinks such doing first.
Began in March 2016, yin Tongyue will include president of tiger of road of leopard of strange luck nimble, view to send Inc. of car of car president, strange luck dean of total courtyard of research of project of car of standing executive vise general manager, strange luck and view extend CEO5 great real power, give entirely Chen Anning be assigned personal responsibility for, 2017, chen Anning is to surprise by preferment again lucky general manager.
But, with give birth to a complex of little careless room that come, make again Yin Tongyue puts no less than land that make with one's own hands at the same time, " the heart is too soft " put that batch of no less than brother that do poineering work together.
For instance, strange luck is very much " old person " also be direct Xiang Yin jumps a report together, a few agency of strange even luck can cross sale company general manager to be reported to Yin Tongyue directly.
A certain old leadership thinks strange luck take over a new business, chest acceptance sales volume is taken directly when attending a meeting, can take-over smoothly, do not have the concept of competitive mount guard completely, and also do not have detailed specification, major dialog is " cannot finish go jumping the Yangtse River " such fun word; As time passes, strange luck interior also did not have regulation.
In the meantime, complex of little careless room often also throws into confusion the development measure of strange luck. Yin Tongyue is held with at the same time and support the new thinking that Chen Anning puts forward and idea, but at the same time the brotherly mutual affection that attend to goes, the result that bring about is, strange luck is made at the same time " a strange luck " build a triumphant wing at the same time again, at the same time high end is changed promote brand of way of a victory again at the same time.
This threw into confusion not only the measure of strange luck, dispersed resource, more important is, make everybody thinks to be not done good strange luck still has a way of escape to be able to be retreated.
(3) always punish strong advanced line, bring about aux would rather do not do, not dare err
Strange luck is mixed before changing, strange luck interior begins to come out the message that the Zhao Huan that sells Gu Yaquan of company general manager and general manager assistant to be in charge of public relations mouth will leave his post.
Two people " be left his post " the condemnatory principle with strange consistent luck was reflected on more degree, namely every time the company has a problem, responsible to a gleam of sale does not go on sales volume " make sb the first aim of attack " .
On strange luck history, the whole thing already general manager of 9 sales company leaves his post, assume functionary fixed number of year on average 1.5 years. Although Gu Yaquan is Yin Tongyue,enrol command to fall to strange luck banner personally, have the privilege that reports directly to president, but, be afraid everybody cannot escape such fate.
Strange luck interior still has " the one of the pieces in Chinese chess that the leader iron of running water plays " view. What the employee of strange luck can disregard him is direct lead and report of bypass the immediate leadership; OK also dissatisfactory oneself new leader and " relieve guard do not fall firewood " , every business board piece can disregard oneself board piece chief, the agency of strange even luck, can press sales volume not to appear in the newspaper directly, with this idiomatic gimmick press manufacturer offers more sale policy.
And the kill that such doing, also be to bring about strange luck interior a few people, even if is capable also not dare " show one's face in public " , much work is inferior to little be related, aux would rather be done less or do not do, also do not wish err, some are OK even secure in the knowledge that one has strong backing, ignore oneself direct leadership.
Cheerful watchs car city to think, mix this change to just meet opportunity, when strange luck should have a change the appearance, but, mix the big operation that change to want to be moved again some more thoroughly.
If be 9 products occurrence problem merely, can blame sale company general manager to wait strong in a gleam of, but, if each product encounters same question, is this consideration more?
Mention as above paragraphs: Does research and development accord with the demand of consumer? How to solve? Whether is body strung put in the problem of essential sex? How to solve? Front is when assault of do one's best is advanced, those branches of back end, be to give support ornery still production instruction? Each business board piece between how to join effectively, if the link among appears problem, can does direct responsibility arrive person? How to make reasonable and efficient interior evaluate a system, rewards and punishment is trenchant, is simple is a responsibility accusing sell at front? ------Anyhow, the problem of this series, actually is a tubal a Confucian school of idealist philosophy of the Song and Ming Dynasties, to strange luck, no matter whether be mixed,change, it is an indigenous industry the obligatory course in internationalization company progress.