Be in 90 hind be perplexed by trichomadesis today, if have " divine medicine " , it is OK to assure " 3 days stop trichomadesis, 21 days grow new hair, 3 months establish sends afforestation " , was full of temptation to consumer undoubtedly.
After all, again nice face, once the hair is sparse, also can affect Yan Zhi.
This not, one is called " wave element of vigor of root of hair of announce bald doctor / hair of Yo of card plant anticreep shows Bangruite " the product is felt granted authority " protect happen hair " " just needed " , in much home provincial in defending inspected ad, profess to have " 3 days stop trichomadesis, 21 days grow new hair, 3 months establish sends afforestation " magical curative effect.
And, it still alleges is " throughout history is the fastest the safest unripe hair product, it is Japanese folk company limited the trichomadesis product with popular rate and most extensive popularity rate, japanese royalty appoints trichomadesis product exclusively... "
This grows the honor that string together and public praise to be bungled, open of line of boundary of a lot of hair " does buy carry mode on the head " is young associate too impatient to wait goods thinking store up?
Fasten urgent, this " divine medicine " still having more of legend " one's previous experience " , do not look how to can go ↓ ↓
Last a period of time 3 years, doctor of traditional Chinese medicine " bald doctor "
Going up from height head do a test
The advertisement of this product says, "Divine medicine " " contriver " be called Zhao Wensheng, be born at old and well-known family of doctor of traditional Chinese medicine, as a child be influenced by what one constantly sees and hears, medicine of perfectness traditional Chinese medical science learns, because the hair thanks a top, everybody calls him " bald doctor " .
Give a hair to grow, "Bald doctor " tried all sorts of expensive unripe hair products, but be not had however,get effective. Under have no way out, of perfectness traditional Chinese medical science " bald doctor " the head that is forced to use oneself does a test, him him dispensation tries.
He spent 3 years of much time, visit motherland each district, look for a cure secret recipe, tried about a hundred kinds of medicinal herbs, him repass professional knowledge and experience, ceaseless attempt, expended hundred thousands of, develop eventually gave this to plant " the element of the vigor that send a root that does not have side-effect quickly again very much again again " .
When the spot the audience suspects " divine medicine " when curative effect, "Bald doctor " ground of resolute and decisive says: "3 years ago, I established a brand with respect to doorway is in the home, writing above ' 21 days are not risked hair, the thing in house is taken casually ' " .
That determined and resolute expression, clang strong mood, let a lot of people that do not believe originally, began to shake.
To enhance reliability, one still invited to be called in advertisement " Yang Man " honored guest, star with Hong Kong movie and TV Liang Jiaren appearances jointly, for this product advise others by using one's own experience -- 3 months grow, basically drop a hair no longer now.
The unripe hair with medical so magical effect " divine medicine " , the price is not cheap of course, in TV sale of the half price in shopping advertisement also is as high as 230 yuan / bottle.
Although the price is tall, but this kind " expert of highly skilled doctor " the spot endorses promote, the advertisement form of interview of patient advise others by using one's own experience, compere, still moved the audience before countless televisions.
According to insurgent press, staff member of this product interior discloses: "Sale order of a day can obtain the company nearly 100 thousand; But shopping because of TV is COD, the rate of consumer sign after receiving sth, rate that return a money is doubtful calm, clinch a deal rate is average in 75% above " .
Just, doesn't the child old man with 230 yuan unripe hair true product have this value bully? What investigate as media is thorough, more and more doubtful point and problem were exposed come out.
Same kind " divine medicine "
Two kinds disparate " one's life experience "
Through deepness mining, the reporter of insurgent news is defended in Hainan travel inspect found this product again the advertisement of other version.
In the advertisement of this one version, "The unripe medicine that send a god " curative effect and on one edition is almost identical -- " stop 3 days trichomadesis, 21 days grow new hair, 3 months establish sends afforestation " " with 10 long, neither one does not grow 10 " .
But, "Divine medicine " inventor is no longer however " bald doctor " Zhao Wensheng, however the luck of state of a herdsman of Inner Mongolia is special.
Advertisement alleges, 2015, inner Mongolia corvee labor formerly imposed on Xizang serfs is especially medium banner " illustrious and famous herdsman state luck is special " discovered a kind of sheep ate to be able to grow double woolen medicinal herbs " Yo hair is careless " , achieve Yo to send former juice oneself accordingly. But because oneself do not have practise medicine aptitude, be banned by door of local Ministry of Public Health.
After that, "Herdsman state luck is special " achievement by " luck of M.d. of France of foreign citizen of Chinese origin checks · forest " be informed, in medicine of French Lyons university test center upgrades research and development and into " Yo hair shows Bangruite " .
Carry on of ▲ advertisement intermediary is " Cha Lin of luck of M.d. of France of foreign citizen of Chinese origin " , caption shows is however " M.d. of United States of foreign citizen of Chinese origin " .
Two advertising old practice very lifelike, exploration course is very meandering, detail is very moving also.
But the reporter of insurgent news discovers however, the cosmetic of national special purpose that the product on two disparate advertisement displays on the box that pack approves article order, all be same " national makeup is special word G20110432 " , manufacturer home all also is Henan state luck especially industrial limited company, in the meantime, in " bald doctor " the advertisement of version falls to still use small character mark to wear " hair of Yo of card plant anticreep shows Bangruite " . That is to say, of both conduct propaganda is same money product actually.
So the issue came! Why can same money product appear processes of two kinds of different research and development and people of two completely different research and development? These experts in advertisement now where, what identity be?
Bald doctor, Bangruite, luck checks · forest
All experts all are checked without this person!
The reporter of insurgent news contacted Inner Mongolia one by one subsequently university of Lyons of the banner in spy of corvee labor formerly imposed on Xizang serfs, France and Henan state luck are especially industrial limited company, result discovery, "Herdsman state luck is special " , " expert luck checks · forest " , " bald doctor " , all check without this person!
Corvee labor formerly imposed on Xizang serfs of Nei Monggol Autonomous Region is especially medium Zhi Maocheng of undersecretary of banner propaganda department points out, he works more than 10 years in place, never had heard of have " Bangruite " this person this matter. He still expresses, one belt also was not called the banner in spy of corvee labor formerly imposed on Xizang serfs " Yo hair is careless " the herb of and so on, "If have, we are early publicized " .
Su Aimin of controller of especially industrial limited company weighs Henan state luck, "Yo hair shows Bangruite " it is him company the product of research and development, nonexistent " herdsman state luck is special " this individual, he also is not known " Ruicha Lin " , " bald doctor Zhao Wensheng " 2 people, this 2 people also did not hold a post in the company.
At the same time he still expresses, "Yo hair shows Bangruite " factory price is 12 yuan a bottle, he is right the product advertisement that at present the TV station broadcasts not know the inside story, more 230 yuan sell a bottle in knowing it shops in TV. "It is agency -- these things that limited company of trade of Zhengzhou problem bridge does (advertisement) , I should be looked up, stop to him immediately " .
Henan state luck is especially industrial limited company to " Yo hair shows Bangruite " in each David is inspected broadcast fact of false TV advertising whether true not know the inside story, our unknown. But a few days ago, total bureau of national market supervisory government already asked to investigate " the unripe medicine that send a god " Bangruite advertisement, hainan saves door of The Ministry of Commerce and Industry to already affirmed " Bangruite " advertisement is suspected of disobeying " advertisement law " concerned regulation, already spread out put on record to investigate.
False highly skilled doctor, true actor
"Bald doctor " Jing shows heat to sow drama
According to media coverage, unripe hair " divine medicine " Bangruite is made rear, put TV advertising on secret agency all did not show a body up to now.
Nevertheless, attentive recently netizen sows drama in heat however " Beijing woman illustrated handbook " in found " bald doctor Zhao Wensheng " , he is an invention no longer " divine medicine " doctor of traditional Chinese medicine, however an actor, in the personate in drama part of a father.
▲ net drama " Beijing woman illustrated handbook " in scheme of personate He Zhifu's close check of Zhao Wensheng video
In ▲ advertisement " bald doctor Zhao Wensheng "
On May 30, zhao Wensheng admits when accepting insurgent news to interview, oneself are masses actor, not be to come from " old and well-known family of doctor of traditional Chinese medicine " " bald doctor " , and film when advertisement " bald " figure, also be disguise oneself as of specially good effect, "Have form form, actor's lines, gut, these had been engineered ahead of schedule. These had been engineered ahead of schedule..
Zhao Wensheng is recollected, a few years ago, agent of an ad firm finds him, let " perform a doctor to perhaps perform a doctor " , next " wear white unlined long gown, give picture makeup " , took that paragraph of ad.
That is to say, be in many defending to inspect on broadcast " unripe hair advertisement " , it is a dye-in-the-wood imaginative play, the actor returns active stagewise up to now, take ad of medicines and chemical reagents when play, had cheated myriad audience, deserve to go up Oscar.
To this farce, zhao Wensheng thinks, film a routine is the actor to, do not need to be in charge of, "The checkup that real problem is each branches works " .
Undoubted, to this kind of false advertisement, relevant section run rises when the action, investigate these boast in time to play broken day " divine medicine " advertisement, dig the increase chain of backside greatly. At the same time aggrandizement information is shared and couplet motive is made, do good beforehand to examine, cut off the opportunity that violates compasses advertisement look good as result of recieving praise from fountainhead.
But what need points out is, release this kind of false advertisement, besides advertisement advocate outside -- even if its allege to advertisement not know the inside story, fear escaping hard also of superintendency not do one's best duty, advertisement promulgator, operator, spokesman should assume relevant law responsibility as much. If transmit agency, star, " highly skilled doctor " , " patient " etc spokesman, recommend a person, know perfectly well or should know to its belong to false advertisement and still be released, recommend, of the proof, should with advertisement advocate the implicative liability to pay compensation that assumes pair of consumer, return an agree to carry corresponding administration to punish responsibility.
And basis " advertisement law " , release false advertising, highest can be in 2 million yuan of amerce, revoke business charter, cancel advertisement examines approval file to wait. The clue is serious person, make false advertisement crime, highest can be in two years of set term of imprisonments. Famous " medical advertisement actor " Hu Zuqin by punishment arrest it is best example.
Finally
Cherubic gentleman thinks those who say is
To this kind " divine medicine advertisement "
Should serve as actively besides superintendency branch
Media needs to had been done investigate the work besides
As consumer
We also want those who raise oneself to discern ability
Not fanatic " highly skilled doctor " , " divine medicine "
If contract a disease personally
Still should be treated to normal medical establishment
Lest illness of incur loss through delay
