Frequency of domestic outfit industry closes down now wet, how should outfit look forward to save on

Passed 2018 half, besides net of a malic adornment, household this is planted company of countrywide large adornment is immersed in chain to close down besides tide, the home that countrywide each district closes down installs a company to had exceeded 100 far, not only Internet home holds a firm, wired also next cultivated and old traditional homes hold a firm.

(partial enterprise closes down list)

Face this large close down disturbance, many adornment companies also are enrolled exceptionally repeatedly, try recovery consumer is trustful. For instance orange home releases a trade sincere letter white paper and decorate allowance policy, company of decoration of Changsha much home also rolls out " the type that clean out treasure " pay mode: Will decorate money to hit tripartite to pay platform first -- in bank account, agree to pay according to project plan owner, pay to decorate a company group by group by the bank again, in order to make sure the capital of owner is safe.

However, these measure can be saved only temporarily urgent, what domestic outfit industry needs truly is technology and productivity change, only from fundamental change, ability solves the home to install an industry to exist long already dense disease.

From inside look, rate of development of domestic outfit industry is slow. From 1998 residential money is changed begin up to now, already began to undertake informatization, standardization is built except tycoon of a few industry besides, majority company still stops in extensive type to manage " agricultural phase " , major work still relies on manpower to finish, realize efficient consign hard. Sale, design, construction, material is bought and carry and after carry out, involve a part numerous, undertake hard accuse, occurrence problem also cannot get at the root of the matter, the problem is as before.

Even if the Internet home outfit with fervent limelight, also did not solve user experience and efficiency problem, what domestic outfit user is decorating the respect such as quality, time limit for a project, price is anxious still exist; Level of design, construction, production is skimble-scamble, efficiency is low still, frequency of the problem when consign is sent.

In addition, no matter be an outfit,the enterprise has fast and outspread it may not be a bad idea, still break heavy gold to put in in advertisement on it may not be a bad idea, it is for passenger source of race to control constitutionally. Cross area dilate blindly, low takes a settle or live in a strange place, break advertisement, spell a concept, be defeated finally was in on character consign, consumer is dissatisfactory, difference is judged pass 100 pass 100, client nature does less more.

With lemon adornment closes down for exemple, with Internet + mode relies on low to enter the market, however expense ratio house does not fall high, through compulsive consumer high proportion advances and lengthening material Zhang period obtains more cash to flow, profit can't cover cost, caused company capital chain finally rupture.

The account that lemon shows loss in the statement of its government small letter is " company business depends on a line badly to go up, the cost on the line is higher and higher, bring about promotion expenses exorbitant " , the enterprise puts focus too much to the link that win a customer, let overmuch sale means and ad strategy raise devoted cost, rise without corresponding ground however decorate technology and quality.

And from outside look, no matter be macroscopical policy or industry trend,make the home hold a company as soon as possible transition.

The pushs exercise to got room look forward to to also become the home to hold a company ceaselessly competitor that clothbound writes policy holds a partner concurrently. Large house look forward to had established the home to hold a firm like garden of green jade laurel, 10 thousand divisions, became the home to install the strong competitor in the market. And medium or small room look forward to needs to combine the home to install a company to finish clothbound to trim delivery together.

On the other hand, more homes rank building materials company, wait to already started everybody to reside the strategy like elephant of Europe clique, nature, emperor, prize holds market share 4 trillion times.

Live to be not fried plus the room, buy individual information to wait for policy into punishment, the home installs an enterprise to obtain guest channel to be tightened up ceaselessly, competitive condition is more and more intense.

At that time, changing only just is only outlet.

No matter be design, construction, still supply chain, at present enterprise of traditional home outfit is to depend on manpower to finish, besides small effect, cannot control an element namely on the other hand too much.

For instance to sign sheet, stylist can have commitment of a few low to the client, and these acceptance are to be based on quote to leak add with later period, bring about customer satisfaction to spend the circumstance that sells at a discount greatly, install an enterprise to bring negative public praise to the home thereby, affect company brand image.

And the meaning of standardization depends on, reduce the effect of the person's element as far as possible, replace labor power with the technology, more convenient establish judge standard.

On the design, besides using technology of of all kinds Internet to promote a design efficiency, what need a standard more is quote problem. Have flow of quote business accounting standardizing, promoted quote rate already, also avoided to add at the same time, the client when later period consign is more satisfactory also.

And advanced end obtains a guest to go up, the sale flow has standardizing, begin marketing for the center with client information, organize all people and work, what implementation crosses a branch is efficient cooperate with. What realized client information already is efficient be on the move, also assured to sell the seasonable discovery of the problem and processing at the same time, raise a client to sign single rate.

The home installs industry pain spot and development opportunity to coexist, the enterprise dares only him him change life, ability has an opportunity to jump out the Red Sea that the industry competes, find real business chance.