You do not know probably, tea with milk of one Zuo Zuo still has advertisement sign -- " the feeling that has kind of shake-out happiness " .
Look ordinary, because do not have,that is " cry rise " , a good advertisement sign can surmount brand itself even, classical always circulate, pursue than as above " give sb a present sends some platinum only " .
How to recall an advertisement sign that takes transmission effect oneself for him brand?
We consult classical advertisement of Hua Yuhua writes 12 words policy, found the classical advertisement sign of 40 different types for you, can learn to rise accordingly!
1
The product sells a dot to highlight model
Hold occupational intelligence with distinctive sale
King taste beefsteak: "An ox offers 6 customers only "
Ba Nu chaffy dish: "The service is not Ba Nu's characteristic, wool abdomen and mushroom soup just are "
Too fish of 2 pickled Chinese cabbage: "Pickled Chinese cabbage is more delicious than the fish "
9 boiler: "Can drink the fish of pickled Chinese cabbage of soup "
Times of smoke from kitchen chimneys: "Because very hot, hot 19 years "
Chili cultivates chili to fry the flesh: "More the Hunan food that knows chili "
◆ Tips:
Simple and tough advertisement words, the characteristic that lets a guest look to know a brand or advocate make a product, distinguish other trademark easily, also can leave memorial place to consumer and market.
Difficulty depends on abstracting that characteristic with apparent dissimilation bussiness trip, expression is brief, clear, dynamic at the same time. Cut summary weak point, this word is cutout is not moved to honest cutout certainly till.
2
Affection resonance
Than you more the demand that knows you
Xi Bei: "The home has baby, eat Xi Bei "
True kongfu: "Nutrition still is evaporate is good "
Quan Jude: "Do not be not brave man to Great Wall, do not eat Quan Jude roast duck to regret really "
Grandmother home: "My home is by the side of the west lake "
Trigonometry cat and triangle burn: "One gives the snack bar of literary youth "
◆ Tips:
Now meal market is homogeneous nowadays change serious, the brand also is locking up the target guest that belongs to his surely to the utmost group, ad saying can help the strength of one of arms. For instance Xi Bei has the child's father and mother surely with respect to the lock, allude them " there is your baby to love to eat here " .
That is to say, locate target customer as far as possible group the respect that be paid attention to most or worries most, hit urticant point continuously. Afore-mentioned ad saying of Quan Jude are aimed at foreigner namely, arouse consumer potential demand. Grandmother home this ad saying is to be aimed at lover of Hangzhou side food, help consumer searchs kind the feeling that is like the home.
3
Make a pledge model
Who lets a client be at ease who wins
Big change chaffy dish: "Bad to eat to return money "
Plum dam: "Be short of jin little two dead families "
Sichuan king arenaceous boiler: "Persuade gentleman to be duped, be duped bout "
Money aunt: "Do not sell of the previous night the meat "
Boiler says: "Good oil is used only "
◆ Tips:
Photographs of these ad saying absolute sincerity are waited for, point out the one side with the afraidest consumer straight from the shoulder, let consumer produce trustful move to its, can invite a few customers that hesitate somewhat even, make consumption quickly decision-making.
4
Credit endorses model
Be at ease install benefit to give a customer
Fellow-townsman chicken: "Inn of many 400 straight battalion of countrywide "
Xi Jiade: "The delegate of northeast boiled dumpling, the whole nation breaks through 480 inn truly "
Chaffy dish of bowel of man land goose: "Zhenjiang's more welcome chaffy dish is interlinked, zhenjiang interlinks inn 36 times "
A bone: "Sales volume of 13 years of accumulative total 100000000 bone "
Grand guest building: "Do not call me old name, I still am less than 200 years old "
◆ Tips:
The first sense that the number gives a person is essence of life allows, contain advertisement language of the number, the first impression that gives a person is calculable, make a kind of safe sense to the client thereby. Actually the unspoken words in a play left to the understanding of the audience or reader of the brand is " choose my inerrable, so much (door inn, sales volume) data can show an issue.
" the typical case of this respect is sweet wave the ad saying that waves to put in in CCTV in those days: "Sell one year give more than 300000000 cups, can surround earthly circuit, successive 7 years, countrywide sales volume is banner " .
5
I am the most authentic model
Every category, the client can remember a brand only
Sheep of prairie small fertilizer: "Express the feeling of the prairie, taste the king in the sheep "
Happy write down: "Burn dried meat weigh emperor, tea with milk seeks hegemony "
Monochrome television: "Changsha is fastfood, it is monochrome television
◆ Tips:
When the category that is in when the brand still does not have the old, might as well set oneself into the old beforehand, call an ambition with an ad saying, let consumer see your self-confidence, at the same time also aggrandizement client is right the acknowledge of the brand. Monochrome television mixes him Changsha is fastfood delimit good number, what also have different in approach but equally satisfactory in result is clever.
Those who be worth to remind is, as the limitation of new ad law to ultimate term, "The first " , " the biggest " wait for diction businessman to want to be chosen carefully.
6
Feelings is teased model
Tick off the domestic national condition that has a client to conceive
Will arrange chaffy dish east: "Bear add hundred years ingle, achieve 2 degrees again brilliant "
Family dependant tea: "Birthplace of peaceful family dependant one leaf tea, not love an alien land ten thousand and two gold "
Aunt boiled dumpling: "Boiled dumpling, of China; Aunt boiled dumpling, of the world "
Mom of Chongqing the Qin Dynasty: "Very Chongqing, very China "
◆ Tips:
Nowadays consumer preference a brand, not just because the thing is delicious, more people can choose to have the brand of same viewpoint of value with oneself.
For instance some of client has look back to old name, old flavour, perhaps having special be sentimentally attached to to the motherland, home town, meeting and advocate the dining room that makes corresponding feelings produces affection resonance, he / she can feel to choose this brand is a kind proud, it is a kind of attributive feeling.
7
Have most force case
Think youth place wanted to be opposite
Zhang Liang hemp is hot very hot: "We are different "
Wu Shengyang is miscellaneous cut: "The success is to boil come out "
Small constant boiled dumpling: "Eating dumpling is a fashionable thing "
4 have a young person: "Eat a pretty green meal "
Lucky favour coffee: "This cup who does not love "
Tea with milk of one Zuo Zuo : "Have the feeling of kind of shake-out happiness "
◆ Tips:
A lot of brands cudgel one's brains for should hold young customer group, the straightest reflect in vain go up in the ad saying of oneself, want to let a youth look to have a feeling, have resonance, the general state of mind that is about to be clear about a youth and core appeal to beg. Of course, also want the fashionable language place of follow closely youth.
Go out than be being abstracted like afore-mentioned brands " different " , " vogue " , " green " , " love " , " good " , " successful " wait for a keyword, to biff of youth it may be said namely in.
8
4 of good advertisement saying cover a region
Good advertisement sign can let brand force be magnified indefinitely, saying of so referenced afore-mentioned ad, our summary gives 4 rules:
1. is brief, as far as possible spoken language is changed, jump over spoken language to change have transmission power more;
2. must have specific aim. The feature that is aimed at cause client and appeal to beg, hit pain spot continuously, can move more he / her;
3. has memorial place. Abstraction provides the characteristic of poor dissimilation most than congener dining-room, highlight next.
4. has a sentiment, have appeal. Can reflect a brand effectively to move a gender.
Anyhow, sincerely expression gives clear advertisement to appeal to seek a site, it is the standard of saying of a good advertisement.
Besides, operator also should understand, the set since client of ad saying chooses the ground of the brand, also be a brand at the same time the acceptance to the client. Ad words says again arrogantly to break, not agree with with true condition, model to the brand also arrive since the meeting only counteractive.
Remember, the backside that props up saying of a classical ad should be project of system of one a complete set of, include a product, supply chain, the join forces of a series of element such as operation.
