Chinese net finance and economics on June 8 dispatch (Yang Chang of reporter of learn on job) recently, check of reporter of Chinese net finance and economics the infringed advertisement law to be punished because of publicizing content in May Internet banking company before 2018, appear on the market P2P company is patted pat borrow, appropriate letter is call-overed to punish. Here, internet banking expert warns investor: "Country already public proclamation prohibits cash of financial orgnaization tigidity, any investment want to cease according to real investment letter careful choice. Any investment want to cease according to real investment letter careful choice..
According to not complete count, the Internet finance that the half an year before 2018 is announced " violate compasses conduct propaganda to be punished " typical case has 5: "Certificate mom " the website gives commitment to accrual conduct propaganda " yield 14% above " , be punished 300 thousand; Some P2P company is dummy in publicizing content " battle array of expert big Ga " , be instructed to stop to break the law by industrial and commercial bureau and fine 200 thousand; Pat pat because be made to prospective accrual,borrow make sure sexual acceptance, risk does not hint reach the designated position etc, be fined 800 thousand; Science and technology of light orange color is punished because of advertisement content low common 800 thousand; Appropriate believes one branch to publicize center of credit of the fiction in content, be punished 30 thousand.
In the case that be punished, financial orgnaization " make sure future invests the effect and empty yield to assure " appear more, punish repeatedly make repeatedly. Additional, dummy expert endorses and dummy business orgnaization is another kind of typical and false conduct propaganda. Above two kinds, attribute the action that with disloyal information revulsive user invests, still one is plant " propagandist content low common " it is one of keys that be punished as much.
To this, internet banking expert expresses: "Apparently seeing this kind violate compasses act is financial orgnaization is propagandist effect exaggerate, actually this kind violates compasses phenomenon to resemble the effect that has to not allow to ignore in disorder to causing investment. Chinese investor education is in a not perfect phase, disloyal advertisement causes investor very easily to be deceived, cause investment to be resembled in disorder. Finance superintends a layer to take false finance advertisement seriously very much, often organize punish finance advertisement special operation attacks false finance ad. Often organize punish finance advertisement special operation attacks false finance ad..
It is typical case below:
Company name: "Certificate mom " (science and technology of information of Anhui annals swan)
Punish a detail: Amerce 300 thousand
Punish a reason: Advertisement content is contained " yield amounts to 14% above " wait to make the content that assures sexual compliance to prospective accrual
On April 25, 2018, net of official of total bureau of national market supervisory government is announced " the first batch of models violated advertisement case phonily 2018 " . Among them, limited company of science and technology of information of Anhui annals swan is in of its operation " certificate mom " advertisement of illegal Internet finance is released on the website, disobey " advertisement law " the 25th regulation, hefei city industrial and commercial bureau instructs party to remove an effect inside corresponding limits, be in fine with 300 thousand yuan.
Company name: Some P2P company
Punish a detail: Instruct correct, penalize a fund 200 thousand
Punish a reason: False expert endorses
As we have learned, in April 2018, east the city is industrial and commercial substation jointly with east when finance of the city zone serves the office to undertake to limited company of some science and technology the spot is checked, discovery has on net of this company official " wind and cloud of adviser of expert of XX of big Ga convoy is collected " propagandist content, the picture that experts of 28 appraisal of famous cultural relic showed in detail on the webpage reachs a data. Via checking, 28 experts adviser and this company and the auction firm that its cooperate all do not have any relations, this company one-sided alleges above expert attributes action of false conduct propaganda for this company adviser, disobey " oppose unfair competition law " , be instructed by door of The Ministry of Commerce and Industry its stop to violate act and fine 200 thousand.
Company name: Pat pat borrow
Punish content: Amerce 800 thousand
Punish a reason: Assure the disloyal conduct propaganda such as sexual acceptance
On Feburary 27, 2018, net of official of industrial and commercial bureau releases Shanghai " announcement of false illegal advertisement " , announced 2017 year Shanghai industrial and commercial 12 typical cases that with the market superintendency branch investigates violate advertisement case phonily. This announcement shows, pat pat because there is a website to release oneself in its,borrow " take product of a bit of a clown " advertisement, contain what expect earnings to investing redound to assure sexual compliance, the accrual risk that exists to the likelihood did not grant caution; Party still agrees to send email ad without other, allege among them " ￥ of your line of credit 500, use on 000 horses " acceptance cannot cash actually, make false ad, be fined 800 thousand.
Company name: Science and technology of light orange color " cash gets stuck "
Punish a detail: Amerce 300 thousand
Punish a reason: Propagandist content violates advertisement law
There still is to involve each other gold in 12 case that Shanghai industrial and commercial bureau announces, because card of cash of science and technology of light orange color uses date of Zhang of its sina small gain and sina vermicelli made from bean starch to connect advertisement promotion, release contain " naked borrow " the advertisement of incident picture, in its date of Zhang of sina small gain is released contain naked shift relevant picture ad and deserve to have the character with low one's style of work as well as one's moral quality, disobey " advertisement law " regulation, be in to fine 800 thousand yuan lawfully.
Company name: Appropriate letter
Punish a detail: Amerce 30 thousand
Punish a reason: Appropriate believes branch fiction " nonexistent " credit center
According to the country advertisement of total bureau of industrial and commercial administration supervises management to manage censorial net reports Chinese advertisement, at the beginning of 2018, shandong saved industrial and commercial bureau to release advertisement of complete 2017 province to supervise execute the law 10 cases typical case, among them information of benefit of appropriate letter general seeks advice (Beijing) branch of bank of limited company jujube is being hit " Pu Huijin be in harmony " cover, through advertisement propagandist book was released contain " service center of jujube bank credit " the advertisement that waits for content, this " credit service center " do not exist actually, be to publicize effect fiction to be fabricated, its afore-mentioned behavior broke the law " advertisement law " concerned regulation. In August 2017, superintendency bureau of market of the region in town of jujube village city instructs party to stop to release illegal advertisement, place in order to fine 30 thousand yuan.
Relevant policy:
In Feburary 2018, the Central Bank allots " the announcement that administers the job about developing financial ad " . The Central Bank expresses, the concentration that orders outstanding counterpoise conduct of orgnaization of area, key, key is administered, product of severe blow banking breaks the law violate compasses advertisement act.
2017, industrial and commercial the 10 branches such as total bureau combine print and distribute " gravity investigates false illegal advertisement to defend plan of job of order of good advertisement market " announcement, the requirement strengthens pair of Internet finance advertising to monitor superintend, the problem such as activity of the financial orgnaization that involves in advertisement, banking and the authenticity that serve about financial product and finance, lawful sex, bulletin finance management department undertakes discriminating handling.
The country is industrial and commercial 2016 the seventeen ministries and commissions such as total bureau combines print and distribute " about beginning financial advertisement reachs Internet to undertake financial activity venture in order to invest name of conduct financial transactions special repair work implements plan " , the requirement strengthens the ad that involves Internet finance to monitor superintend, will make the market admittance detailed list that financial advertisement releases clearly.
