The core of meal course of study is " it is a center with the client " , the start of the service and terminus result from " person " . If perhaps understand very less to what the client's demand knows far from, so dining-room have to " rely on a day to have a meal " . A lot of dining-room boss habits put attention on the consumptive group that attracts each differring, consequently choice of oversight cause client allows the value of fixed position, cause client prediction of a person's luck in a given year finally, influence business. Actually, regard meal as the person, want to understand client requirement only, seek standard user pain spot, suit the remedy to the case, do not be afraid of do not have the business!
So, how should the person that do poineering work as meal seek the pain spot of exact customer again?
One, accurate lock decides target crowd, from the guest group pain spot seeks on attribute
Regard meal as the person, if you want to gain a success in meal industry, you must essence of life locks up calm target crowd definitely, understand their consumptive behavior and psychology. Every client group all have different be fond of and consumptive behavior pattern, do not have a dining-room to be able to satisfy the requirement of all consumer. Accordingly, before beginning to make an item, want to know above all: What is your dining-room fixed position? Who is just your cause client?
If be to do high-end meal, so the consumptive group that face is potential more it is business affairs personage. Be aimed at at group of this one user, the person that does meal has a consensus, dining-room class wants high end, wrap on. The meal inn of a high end often can let a client feel to have outer part, additional, business affairs personage has a meal is to have a meal not just, often accompanying talk about the business, accordingly, the meeting between the package that makes illicit close sex more agree with consumer psychology.
If be to do intermediate dining-room, so cause client is given priority to with young group, client of this one part prefers have a taste of what is just in season, distinctive product, decorate fancily, thematic dining-room is waited a moment... these are the crucial factors that catch youth demand. So the needle divides a group to be about on sale to this one get rid of the stale and bring forth the fresh, such ability solve the pain spot of this part person.
If be to do common chophouse, so cause client may be with average worker advocate, group of client of this one part may more the product of price of favour Yu Ping. So sexual price is compared is the biggest pain spot. Cheap material benefit to this group it is best weapon.
2, have an insight into deep area attribute, seek pain spot from different environment
Every area has the area property that belongs to his. Potential customer is given priority to with the consumptive group of what type, does guest discharge have how old? Need thinks ahead of schedule.
The inn of general and large market, shopping centers, the client is the kid with gad is given priority to. They eat enough the snack near the company and outside sell, playday comes out even if want to change a taste to taste a delicacy. Be aimed at at user of this one part, we can abstract the pain spot that gives them is have a taste of what is just in season, so characteristic cate is met here more accept favour. It is good to want product taste only, enough characteristic, even if want to queue up,they also are indifferent to a hour, because do not drive time, value an experience more.
And near general office building, cate city inside, class a group of things with common features gives priority to the above that these places collect, work at ordinary times busier, midday, evening has a meal to just also eat casually, or now and then dine together, group of client of this one part, do not go after eat have how high-grade, taste is good the inn of par often more welcome. Accordingly, the business is best is to make snack forever. Fast and delicate, can attract naturally not little later guest.
If be the inn around the school, so client group nature is give priority to with the student, and the biggest feature of the student is: Time is pressing (undergraduate except) , accordingly, they go after even if: Be fast! Do meal around the school so, rate is rapid can solve the pain spot with student the biggest group.
3, recursive product itself, seek pain spot from product configuration
The innovation of meal, in the final analysis is reflected even go up in the product. The innovation of product taste and form, can bigger the settlement that change user pain spot. For instance of Huang Taiji appear, ascend the current situation of the hall of elegance hard to change fruit of thin pancake made of millet flour namely, thin pancake made of millet flour this roadside product packed the tide cate of a hall that can enter elegance.
Again for instance boiler hubble-bubble, the likelihood is the whole nation the arenaceous boiler brand that the product photograph such as tea of fruit of first will arenaceous boiler and harbor type sweetmeats, tea with milk combines. A lot of people can feel at first such tie-in nondescript, over or across several category, to final meeting discovery, actually this as it happens solved woman customer group to want to eat arenaceous boiler to want to have the contradictory mentality of sweetmeats again.
In this meal coessential spend serious period, can monarch additionally path, take a client the meal inn of potential psychology demand, just often can chain successfully of consumer " fragrant heart " .
4, the times that consumption upgrades, seek pain spot from repast experience
Consume the times that upgrade, the client goes up in inn of choice meal door already no longer constrained at the price and taste, added the omnibus element such as environment, service however, pay attention to experience type consumption more. Same meal inn, a gout changes, force the dining-room of case often is met distinctive, high more the reception that gets customer.
Besides, those who serve detail the important and referenced element that reaching the designated position also was consumer experience. It is to do chaffy dish shop likewise, some inn can be accomplished help when the client is consumed into inn open the door, free tea is offerred to taste when client repast, a chewing gum is given to wait a moment when leaving... although be a few little detail only, can leave the good impression with attentive the next to consumer however. Below the circumstance that comparatives in price of flavour of two members of a family, consumer nature is met more the shop with favour better service. Serving detail field, the good public praise that sea floor gains and service are the existence of surveyor's pole sex inside meal course of study all the time, by meal boss joking for " be imitated all the time, never be surmounted " . Among them a lot of can learn reference for meal person.
Actually, eat look forward to should reflect his unique product value and service experience only, with respect to the amulet that can be oneself to win appropriate of a piece of appropriate in intense market competition.
Brief summary: Actually, in the final analysis, no matter be,seek pain spot on one hand from which, it is to depend on actually constitutionally: Understand consumer psychology deep. Every knows essence of life to allow fixed position to consume group eat battalion person, regular meeting gain turns over times, those who make meal trade is big win the home!
I am poineering person, if you want to do poineering work, or it is to have poineering idea but more confused, can click upper part my head portrait, give me illicit letter " do poineering work " , can have professional poineering person namely, provide free poineering guidance for you according to your actual condition.
