Be in " 6.1 Children's Festivals " that day, the enterprise poinsettia that reporter of company of E of · of negotiable securities times comes to to Guangzhou give priority to dozen of product with children medicine fitly (300723) . This company appeared on the market successfully in November 2017, in light of the time that holds water from the enterprise, still be in " teenager " period.
From the point of company name, looking to give this it seems that is business of a pharmacy. But the old traditional Chinese medical science of know the business knows, poinsettia is a kind of Chinese traditional medicine that has vitality quite plant, have multiple drug effect, red autumnal leaves is like fire, also be called " the Christmas is beautiful " .
In poinsettia author, president Li Hanxiong looks, the company names " poinsettia " , those who value is its gritty vitality, also the implied meaning is worn the development impetus of prospective flourishing.
Reporter the Li Hanxiong before, actualer than his age appears younger, also having the abundant energy of no less than youths. In communication, his thinking is nimble, response is quick, can not follow to go up alertly a bit his rhythm.
(the graph is poinsettia president Li Hanxiong)
From the point of business development course, at the beginning of founding 2002, poinsettia still is enterprise of representative of a medicine only, offer sale promotion for other pharmacy business. In drug market enter ceaselessly in swinging, li Hanxiong realizes gradually, china is in children domain is special the serious inadequacy of medicines and chemical reagents, children takes an adult to be able to be found everywhere with medical case by accident.
Even if is now, in preparation of a variety of 3500 medicines and chemical reagents, children is special the form of a drug only 1.7% ; In look forward to of many 6000 medicine, give birth to those who produce children drug technically to have more than 10 only. The country feeds data of medical inspect bureau to also show, homebred medicines and chemical reagents registers information to achieve many 160 thousand, among them children drug is only 2698, 1.63% what take all drug only; The children medicines and chemical reagents that clinical trial registers is occupied only 2.35% , and this number exceeds Euramerican developed country 20% .
2010, li Hanxiong makes a major decision, the company begins to build his manufacturing base, the children that research and development produces him is special medicine. Element of mildew of Cline of hydrochloric acid of first exclusive and patent product of company is palmy acerbity ester is dispersive piece namely usable the blame at children limits kind of antibacterial content, be included national medical service protected children of booklet row, World Health Organization 2017 basic medicines demonstrative catalog, become a company at present battalion closes occupy taste than the largest sheet.
To the product, what Li Hanxiong pays attention to very much is " curative effect actors or actress " and " exclusive sex " . "Curative effect actors or actress " be in charge of for the patient namely, everything is with curative effect first, do not break away from market demand, do not acclaim notional innovation; "Exclusive sex " in the industry that is full of competition this in medicine, build for the company remove to grow long moat, at present of the company advocate making a product is exclusive and patent breed.
Step medicine this industry, li Hanxiong also is part feelings. Parents is surgeon one's previous experience, the Li Hanxiong that is example with parents as a child also is conceived putting " make good drug, cure ill " ideal. His name on small letter is called " Fu Ze " , and " China poinsettia, home of blessing lustre ten million " it is he is what the company puts forward to send word.
Or it is to get Li Hanxiong's infection, but more is the accredit that stems from pair of company oneself products, the employee of many poinsettia tells a reporter, they fall ill in the child hind, the drug that uses oneself what think of above all to produce namely is treated.
After the company appears on the market, li Hanxiong actuating pressure was not reduced not only, compare instead before appearing on the market more busy. He tells a reporter, now everyday main energy is beautiful be opposite company future 5-10 year on the program, how to let an enterprise obtain greater progress, have stronger competition ability, it is the thing that he cares most.
This year April, announce to accelerate innovation medicine entrance to appear on the market as the State Council, this lets Li Hanxiong desk increased many new plans again. He thinks, internationalization is the one pace that company future is sure to span, with research and development of international company cooperation, introduce the high grade medicine product on international home market, also be the one general orientation that company future struggles.
