In the history that grows in Chinese cable business, the sales promotion that make a part is tycoons all the time the battlefield of intense competition, dan Jumei actor tastes the method that is willing to choose to differ completely more it seems that.
Before some red-letter day of business of entire network cable begins, because of dissension, get together beautiful actor tasted Dai Yusen of author of CEO Chen Ou and combination to have stick to one's position in assembly room. The contradiction of two people comes from be opposite at each other the acknowledge of the enterprise, in the key point of tall canal group that is a delegate with Dai Yusen, get together beautiful actor is tasted is company of business of one home appliance, the core of the enterprise is in the essence of business affairs, swimming operation and control leave on the industry; And in the eye in Chen Ou, get together beautiful actor is tasted more the consequence that counts its individual, small gain operation is mainer. And this years, get together beautiful actor is tasted be done not have finally and other report business noons in division of this cable business together devoted military strength.
(get together beautiful iron triangle)
It is these difference merely, return the brotherly on the verge of breaking out a fight that can't let once did poineering work together. Two years short in the past in time, in the hope that crosses what the place on Wu of condition cable business experiences and setback, let get together beautiful actor tastes a high level times feeling angst, of the future of the company, share price low fan, the dispute of personal interest, your the contradictory on the verge of breaking out of perpetual keep long in stock, those brother that once had visited together with Chen Ou already also left early or late.
The Chen Ou that an isolated force fights bravely, does organic still meeting let get together does beautiful actor taste regain arena center?
Cross condition cable business to walk along trough from the climax
Get together beautiful actor is tasted is a cosmetic special in a limited time sell a store, its predecessor is round beautiful net, wait by Chen Ou, Dai Yusen found in March 2010.
Get together beautiful actor tastes walk along it may be said all the way downwind downstream, also created a myth of electric business circles. Till 2014, chen Ou uses time of 4 years only, the financing of 13 million dollar was made get together the United States appears on the market mythological, after appearing on the market, its social status exceeds 1.5 billion dollar, become in those days China's youngest rich and powerful people, also became button to hand in the youngest CEO on 222 years of histories at the same time.
Under photograph comparing, the Beijing when those east had not appeared on the market, the perpendicular cable business that is a delegate with every guest people wander on the road that still burning money and gain, and and get together beautiful actor tastes the beautiful group that establishs at the same time almost to just step a group to buy a trade " the Red Sea " .
With other report nevertheless business posture is compared, get together beautiful actor tastes successful itself to have fair chance. In that times, course of study of cosmetic phone trading company is gotten on devoid line army person, the group of scene buys a net to lack reliability however. And the industry is spending low, gross profit to lead high development level at rapid growth, concentration however, get together beautiful actor is tasted was to seize this opportunity.
Develop those who get like a raging fire to get together at that time beautiful actor is tasted had not broken away from all the time actually " fake " disturbance, hook up doubt also suffers fully before city, and Chen Ou's response is: "Cosmetic can be oppugned inherently, get together beautiful actor tastes the business after appearing on the market to be able to become transparent, what can build a consumer is trustful. What can build a consumer is trustful..
Because brash transition is adjusted, beautiful to getting together growth brings negative effect, share price also slides ceaselessly subsequently. Get together beautiful actor is tasted appear on the market 39.45 dollars are reached when share price is top, market prise amounts to 5.78 billion dollar, arrived in December, get together beautiful actor tastes share price bold and flowing, glide to be not worth 13 dollars.
Those who cross condition cable business is arisen, let Chen Ou see new opportunity. 2015 the beginning of the year, chen Ou announces " All In " cross condition cable business, grow quickly to cross one of players with condition the biggest field. Look in Chen Ou, transition crosses condition cable business or the license gets together with solving beautiful actor tastes what go up personally " fake " label and growth bottleneck. Just as one would expect, after Korea goes, get together beautiful actor is tasted search to grow rhythm once more. Basis 2015 in those days money newspaper shows, after adjusting get together battalion of beautiful self-supporting 2015 professional work receives 7.11 billion yuan, add compared to the same period 116.1% , platform serves business battalion to receive 230 million yuan, reduce compared to the same period 56.6% . Two business will get together beautiful total only run closes push reach 7.34 billion yuan high, add compared to the same period 88.7% .
But the backside that All In crosses condition cable business to obtain result, the seed of the risk has been planted stealthily however below.
In get together beautiful actor tastes transition to cross condition + self-supporting before, structure of its whole business is self-supporting cosmetic + tripartite platform (include cosmetic and shoe to take kind) , false risk makes work for effective avoid after adjusting, get together the United States undertakes tripartite platform losing changing, try to assure product quality through strengthening the management to supplying chain. Get together beautiful actor is tasted try to become Qu Chen pattern, cross low cost of condition cable business to attract discharge namely, with " hippo home " oneself the brand gets profit, wait for category through extending bag of dress, shoe, household stage by stage at the same time, turn the property that spends perpendicular cable business again infirmly.
However, cross condition cable business new politics come on stage, let get together the impetus that the United States rises stops abruptly.
Get 408 new politics influence, the profit of the cosmetic outside the condition and mother baby category is reduced, make with protecting what duty mode gives priority to to get together beautiful actor is tasted rise in the cost that steps condition cable business to go up, cosmetic category became the category of small profit and even deficit from gain category even. And compared 2015, 2016, get together the amount that beautiful actor tastes abroad autograph new brand decreases considerably, allowance also is decreasing.
Cross transition of condition cable business adverse, share price still low fan, and one paper changes a plan to let get together again demesne the United States is immersed in public opinion storm once more in.
Feburary 2016 portion, get together beautiful actor is tasted announce to receive arrival to get together oneself the price that beautiful actor tastes capital of CEO Chen Ou, Dai Yusen, Chinese larch to wait for the every ADS7 dollar that deliver turns application demesne.
Get together the low that the United States actors or actress the time that tastes a choice to announce to be changed demesne is its share price, this number compares his the IPO price of 22 dollars became low 68% , and in nearly two years trade in time, get together beautiful actor is tasted of 97% trade price prep above 7 dollars. The monitoring data that has tripartite orgnaization shows, get together beautiful actor tastes number of facilities of App monthly independence to was in March 2017 11.29 million, annulus comparing dropped 11.6% , compared to the same period March 2016 16.97 million was to drop more 33.5% .
Below a variety of adverse situations, of virgin group member between contradiction erupts centrally eventually.
Chen Ou is being taken get together beautiful actor tastes the road with trend red net
2014 the end of the year, the fake that faces black clouds to approach a city censures, face the share price of bold and flowing, the small gain that Chen Ou delivered to provide feelings extremely " you do not know forever, what is old Europe this half an year doing " . In small gain, chen Ou responded to the doubt of relevant law place to the company and fake hearsay with very true attitude.
Two subsequently trade day, get together beautiful actor tastes share price to stop drop rebound, rise respectively 7.96% with 11.5% . The investor of trustful Chen Ou people play says " a small Bo Zheng was saved get together beautiful actor tastes 1 billion yuan of market prise.
This is not the benefit of media of socialization of savor of old Europe first time and individual brand.
To electric business, the cost of a huge sum that gets flow is the large hole that cannot bypass in growing process. In get together beautiful actor is tasted found earlier, ever also asked God to send star to make product acting speech, dai Yan expends value a few ten million are very consummate 100 million. But final Chen Ou and got together to beautiful actor is tasted or choose to pack oneself, in CCTV " innovation is infinite " , Tianjin is defended inspect " be not you to not be belonged to " , Hunan is defended inspect " cheerful female voice " in waiting for many programs appear often.
Subsequently Chen Ou is returned oneself acted the leading role an advertisement that is less than 2 minutes piece, piece in he hits glass so that smash with fist, tangle at the same time wrapping sanguinary hand, profession dark and self-confidently at the same time: "Even if be a mass of bruises, also want to live beautifully. I am Chen Ou, I am him Dai Yan. " this lets Chen Ou prepare Chinese medicine by roasting it in a pan and red, vermicelli made from bean starch of its individual small gain soares to 4000 much (it is now 45.52 million) , it is Ma Yun (22.35 million) double, it is Liu Jiang east (3.5 million) ten times.
This to get together beautiful actor is tasted open a tremendous discharge entrance, website day visits a quantity from 1 million rise to 4 million. Chen Ou gives out a small gain, can give even get together beautiful actor is tasted bring on the sale of ten million, on small gain, chen Ou gives out " pants of make water of Japanese duty-free paper gets ready wait for hair " sales promotion, sold in a few minutes two 3 million. Come from get together the letter source of beautiful interior shows, even if is to get together beautiful actor tastes outstanding achievement to glide now, this year the beginning of the year, the sale that a of Chen Ou small gain can bring still can be achieved the about a hundred sale of 10 thousand and millions of the quantity that browse.
But the net red effect that this also lets Chen Ou begin him superstition, its sell goods to become the instrument of normal sales promotion that to get together beautiful actor tastes even on small gain, media speaks at this point: "One well CEO, became the model of small business alive however. Became the model of small business alive however..
The message says, get together every year beautiful actor tastes the advertisement sale charge that throws on small gain merely to exceed 100 million yuan, this caused the dissatisfaction of the tall canal group of the road that holds to traditional sale, this also was become in the future the fuse that a few tall canals leave.
On April 2, 2016, tall the first month and Zheng cloud are unripe resign the post of official of couplet banquet presiding finance affairs; Occupy understanding of Tecent science and technology additionally, this year the beginning of the year, dai Yusen and Liu Hui Pu had left early or late get together beautiful actor is tasted, dai Yusen goes investing a company toward some, and Liu Huipu may choose to do poineering work, wait only get together the news is announced when the United States actors or actress the newspaper that taste money is released.
Diplomacy is stranded inside, search new outlet
The school example of university of Stanford of old Europe alma mater is " Change The Word (change world) " , and in get together beautiful actor tastes a body to go up, chen Ou had been changed a lot of times really. But inside and outside is handed in let tiredly get together beautiful actor is tasted must consider more and other outlet.
Disclose according to the message, old Europe hardware advocate open only then at popular at that time smartphone, advocate dozen can charge to other mobile phone, but after the capital in level of devoted ten million, this project declare fails. But personnel was not disbanded, old Europe immediately invested company of an unmanned aircraft, by group of mobile phone project and this company former group is incorporated, development does not have man-machine. December 23, 2015, chen Ou basks in an unmanned aircraft in small gain, according to insider introduction, this unmanned aircraft issues ODIN to follow automatically for Skyrise brand banner four-axle boat takes unmanned aircraft aircraft, the biggest character is prevented by force to exceed shake high-definition boat to pat resemble a technology firmly. Nevertheless this unmanned aircraft says hard also to succeed, did not see any electric business platform have a sale at present at least.
Last year in January, get together beautiful movie and TV holds water, devote oneself to upper reaches of zoology of movie and TV to cast hatch of financing, IP, content to make, film is issued, the layout of entire industry catenary of the direction such as ticket Wu operation. In get together on beautiful annual meeting, chen Ou puts forward 3 years inside make " the company of Yan Zhi economy with Chinese the biggest force " concept, open " business of fashionable recreation cable " get together beautiful new pattern. Regrettablly is, this hold water to had exceeded one year get together beautiful movie and TV has not hand over a report.
This year first half of the year, chen Ou announced updated field again: Intelligence lives in a domain. The target is air purifier, the brand that makes own research and development even " Reemake farsighted qualitative " . But should know to be in air purifier domain, competition becomes the Red Sea already, get together beautiful actor is tasted swim in fluctuation there is any accumulating completely on industrial catenary resource, and the rival that face is flying benefit however riverside, ambitious, beautiful, millet, Huoniweier, Buluyaer, Xia Pu, soft coarse company.
This accords with consistent style of Chen Ou it seems that, angle appears the most easily the popular industry of profit.
Chen Ou joins the newest project of the bureau is to share charge treasure. And announce in Chen Ou will with 300 million yuan of RMB (cash) buy market report when, "National husband " Wang Saicong anger is pressed share charge treasure project, put character to share charge treasure is not done, and still stand post for card, "Was defeated by him to eat circle in the air " .
And after Chen Ou takes office as market report president, market report is immersed in human affairs again queasy. The chief Chen Liang of software development group the means with an official call to arms, the dissatisfaction that expresses him -- accuse in equity of group of software of primary market report " had not fallen calm " and right introduce large stockholder and below unwitting circumstance, hai Yi introduces new partner to get together beautiful actor is tasted. Reporter of old Europe reply says to meet put major energy on market report, express to be inside a few months, share charge treasure can have a completely different story.
But, can this industry that is full of doubt support old Europe give somebody a new lease on life really " get together is beautiful actor tasted " ? More serious problem is, had become almost " net red inn " get together does beautiful actor taste future where to be after all? Chen Ou did not give out the answer.
