Civil | Du Boji
On May 28, flavour much beauty and public praise rolled out lane of biscuit of wisdom of unmanned " of the first " of countrywide in Beijing CBD together. This is afterwards this year January, since dining-room of wisdom of 5 fragrant fast appears in Hangzhou, public praise is in the another significant action of domain of " of " unmanned dining-room.
Be in early in October 2017, unmanned dining-room of Alibaba had embryo. At that time, gold of ant of public praise combination takes technical lab, pay treasure AR the group, the " of dining-room of " future intelligence that makes jointly just appeared, caused great echo socially.
Future, kendeji, full write down sweetmeats, Hei Long hall, take shelter from the wind the meal brand such as dumpling of fish and water of pond, chantey also will roll out unmanned dining-room with public praise collaboration.
The unmanned dining-room Eatsa with the earliest last year whole world puts out an inn, initiate the industry debate to unmanned dining-room future. Below such setting, public praise is added to this domain ceaselessly however note chip. Unmanned dining-room is blast mouth after all, be still the development direction of meal industry future?
One, the report of 5 fragrant fast
Meal belongs to typical service industry, from the service level with uneven personnel of course of study, it is the pain spot with this the largest trade. Sea floor is scooped up can win out from inside competition of intense chaffy dish industry, because provide service of a standardization,also be, fall the person's uncertainty the smallest.
Unmanned dining-room is to hope to pass the bit of eat, digitlization that controls each segment such as silver to transform, the oldest rate reduces pair of artificial dependence.
Be located in Hangzhou article 3 5 fragrant fast, every year can a lot of white-collars queue up midday, change through nobody transform, the user can discharge the trouble that queue up through nodding eat to serve beforehand, clerk also from 13 people cut to 7 people, this one can save pay wages or salaries of 30 thousand yuan of wages every months. According to public praise exposure, practice after a month, this inn turnover grows 40% compared to the same period, guest unit price grows 14.5% , person effect grows 300% .
This shop store is long say, "Rely on experience judgement before, rely on data to talk now. "The user sweeps a code with the mobile phone, it is dot eat, OK to increase flow of a complete set of of meal, settle accounts finish on the mobile phone, besides serving, need not the clerk is participated in. Recommend according to after historical data identifies user picture, undertaking dish is tasted, TOP10 menu hits the target rate be as high as 65% , promoted the essence that order meal to allow to spend considerably, saved user time.
Fewer employee, higher turnover. 5 fragrant fast on history of more than 90 years, this still is the head of occur for the first time. But not be the last time absolutely. Wu Daxing says 5 fragrant fast general manager, future duplicates unmanned wisdom dining-room to more cities even.
Confirm of 5 fragrant fast the tentative idea of Fan Chi of public praise CEO to unmanned dining-room: Through digitlizing implementation the line on meal line issues unifinication, upgrade dining-room manages mode, goods yard of person of implementation meal industry reframes, achieve promotion finally to manage efficiency and the effect that user consumption experiences.
1921, zhang Jinquan of businessman of Zhejiang orchid brook opened store of a zhongzi in Jia Xingcheng, by 3 people partnership contributive composition 5, reason names " " of 5 fragrant fast. To win young customer, 5 fragrant fast take the lead in cooperating with public praise, be born unmanned wisdom dining-room. And fall in the demonstrative effect of 5 fragrant fast, more and more meal brands and public praise cooperate, among the wave that joins unmanned dining-room.
2, the catfish effect of unmanned dining-room
Fan Chi of public praise CEO thinks, meal industry faces two ultimate problems, it is to inn, how to attract more clients to be consumed to inn namely, 2 it is efficiency, how to promote unit price of person effect, guest, rate reversing a stand, investment to yield to manage index than waiting.
Meal industry is the big market of a 400 million dimensions, sell outside occupy only 300 billion, 3.7 trillion belong to hall feed. But because cannot solve inn and efficiency well these two problems, closed down two years in the past a large number of dining-room, their mean life has 508 days only.
Fan Chi of public praise CEO
Today, give a coupon to already made the drainage way with meal the commonnest industry, cannot solve consumer to arrive better store issue.
Below such circumstance, public praise will upgrade to order only service beforehand with enormous flow, make its mind of drainage of " new generation implement " .
Meal is to belong to purpose sex very strong just needed to consume. "If the client is not hungry can open any APP not quite. If hungry regular meeting is very clear when to go eating. "Fan Chi of public praise CEO thinks to make an appointment accordingly dot sheet can bring increment, "Right for business door, he shifts to an earlier date possibly also to decide this user lock with very clear directivity, business door is OK operation his idle time, operation his height period of time. Operation his height period of time..
For instance sea floor is scooped up mixed at 2 o'clock afternoon with respect to the hope between 5 o'clock, attract an undergraduate to be consumed to inn. Lack such tool before, make this time without method paragraph, the business of this crowd. Of public praise nod single function to want to solve this problem namely beforehand.
Prospective public praise will be mixed from person effect, level ground effect taste effect 3 administrative levels, go endowing with can meal businessman, help them solve efficiency problem.
The intelligent dot of unmanned dining-room receives the intelligent service such as silver oddly, automatically, can save the labor power of the half, those who solve is person effect problem; Automat, make an appointment bit of sheet, outside sell wait for a service, can help a businessman promote level ground effect; The 3rd, through drainage, build carry out, intelligence to recommend wait for a variety of means, create more perfect SKU combination to sell a better value ceaselessly, promotion tastes effect.
To the Chinese, go dining-room is purely have a meal, contain certain gregarious property however, accordingly, service and experience become crucial.
Fan Chi thinks, unmanned dining-room is not simple ground replaces a person with the machine, want to reduce labor of low additional cost however, the clerk that lets " order dishes goes doing more a bit more advanced job " , provide the service of the high additional cost such as children nurse to take the child's parent for instance.
On the other hand, unmanned dining-room changes menu electron, it is one kind when change on line of the business below the line is reflected, be equal to a menu to transfer customer, not only the experience that can make consumer generation new, also conduce to raise guest unit price considerably. "You like what to eat, what is your consumptive state, we want what to push, how is the product of low cost put in, explode article how to turn sale tool into " .
From left to right ordinal for: Manager strategy combines father how Xie Feng billows, flavour is beautiful president Huang Li, take shelter from the wind Lin Tingyang of author of brand of hall of Xie Ximing of pond group president, Hei Long, full note sweetmeats CEO Pan Guanhe, public praise
Meal brand also hopes to pass the collaboration with public praise to make unmanned dining room, will optimize user experience, increase efficiency of operation of inn crowd, promotion.
Lin Tingyang of author of black Long hall thinks, "Present youth likes him to decide his issue very much, self-help type service will be so welcome. To the fixed position of the brand, age layer distributings with what consume a group the action with a crucial move. Age layer distributings with what consume a group the action with a crucial move..
Take shelter from the wind inscription of stannum of pond trustee come into leaf says: "We are done so called new retail, it is to making new market actually. Content is added to flow below the line on so-called line, it is dawdler economy. We can discover finally, no matter do any exploration, final it is around dawdler economy. Final it is around dawdler economy..
3, " data just is essential lifeblood "
Beijing is flavour much beauty's mainest market, it has store of 360 much doors in the whole nation, among them 300 are located in Beijing. Put the first unmanned bakery in Beijing field, the " that sees this belong to a boss to take seriously " of a project, facilitate supervise, management.
Huang Li of much more beautiful president thinks, of industry of this round of meal upgrade, upgrade to force by consumer.
"Consumer becomes love beauty, love plays, love healthy " . Be based on this at 3 o'clock, flavour much beauty undertakes specific aim upgrades -- shop is decorated more beautiful, the product is packed more beautiful, roll out the product of low fat of more low candy, attract customer with more interesting sale shift.
Regretful is, the first round of reform with much more beautiful flavour, did not obtain very good result. Huang Li is analysed, "Why was meal done harder before, because passenger flow is less and less, because you are done not quite well,not be, because consumer is used to,changed however. Because consumer is used to,changed however..
Consumer shops time becomes little, begin to like to be in the home repast, and more and more apt sex turns a product. Want to comply with this trend, only data changes an outlet. Accordingly, flavour much beauty and public praise cooperate, opened the first unmanned bakery of countrywide.
24 hours of intelligence of unmanned bakery of flavour much beauty carry ark oneself
Receive silver service besides self-help, unmanned shop of flavour much beauty still installs intelligent crate, consumer can buy biscuit and hot coffee 24 hours, reduce labour cost while, still considerably augment runs time. Be worth what carry is, the store of flavour much beauty that enters public praise through paying treasure, consumer is OK at any time and place the mobile phone makes an appointment next sheet, carry oneself to inn can, saved the time that queues up to wait. Consumer also can use a mobile phone to order birthday cake independently, 3 kilometers less than deserves freely to send, the fastest 2 hours can service.
Unmanned inn is equivalent to a natural data collecting implement, all behavior of consumer are come down by the record. "He bought price of what product, what, sweep knew. Apparently see a client had experienced, the service is faster, real intention is goods news types a system entirely, such be fond of that you can remember him. This just does not promote efficiency, however inevitable. However inevitable..
Chen Cheng of public praise vice-president thinks, once manage data to change, the foreground of meal enterprise will become all-time and capacious. "Sell a zhongzi to be able to be added sell cake, sell drink, sell rice... can add on a lot of commodity, want my user need only, why cannot be offerred to him? Why cannot be offerred to him??
