Present electric equipment competition is exceedingly intense, in whole market, do not progress to be meant fall into disuse, fly newly electric equipment is a such enterprise. Fly newly to once was known as freezer bound " 4 Jin Huazhi head " , other 3 companies are sound of sea Er, look, beautiful water chestnut respectively. Fly newly in those days achieve when market share is highest 20% , defeat SamSung, Xi Menzi, force of far Sheng Haier, division, it is the brand of the first home appliance of our country, there is Tai Xinfei freezer to feel very proud in the home at that time.
Flying newly held water 1984, at that time is the factory that one wife and children armory transforms. Most when beginning, send even salary do not come out, liu Bingyin is taken over later fly newly, rapid let fly newly make up the deficits and get surpluses, a few years short let actually fly newly then make homebred refrigerator the first brand. To establish a brand, liu Bingyin returns those who learn Zhang Ruimin to break freezer, break 400 freezer sodden, this lets fly newly resounding ave is off-street, the fame of its high quality was hit.
The reputation that flies newly is bigger and bigger, can flying newly at that time the job is a kind of honor. 2003 when fly newly had produced a conflagration, had not waited for fire engine to come, fly newly employee rushs to put out conflagration, time of 10 days with respect to employee initiative clear, let fly to a factory newly to look brand-new. But 2007 when, another conflagration that flies to a factory newly goes in without the person however fire fighting, employee still feels conflagration is burned well. 4 years short a contrast is so big.
Although Liu Bingyin is being taken,fly newly at that time development is rapid, later by force of but, fly newly electric equipment of Feng Long of Singapore of sell oneself or a member of one's family. 1997, liu Bingyin wants to enter air conditioning market, benefit and Pu Youzheng prepares to sell La Bo air conditioning, opportunity of this one skill is rejected by Singapore board of directors unexpectedly. 2000 when, liu Bingyin tries to buy 3 flourish air conditioning of Guangdong again, but still be overruled by the board of directors. Fly newly to because this was missed for many times,also expand a scope, inopportune is on September 15, 2001, liu Bingyin dies of illness in Guangzhou cancer of the stomach. Taking over the Li Gen that flies newly also is very capable person, but 2006 when, li Gen is changed Singaporean Zhang Donggui, and airborne what many 400 personnel will fly newly is medium the high level changes entirely.
2012, be flown newly already completely to be pulled by employee by Singaporean pilot banner protest, still placed Liu Bingyin's portrait of the deceased. Fly newly high-level conciliation is done not have any good. Fly newly later to still enter industry of small home appliance below the condition that does not know the market, quality problem by for many times exposure, this lets fly newly on undone road to go further more. Fly newly nowadays to had announced to go bankrupt now, 3 companies will be in appliance of its electric equipment, home appliance, refrigeration 28 undertake auctioning this month, price is sent since 450 million, bail 100 million, fly newly the land house property of under one's name will be auctioned July 5, pat since 115 million, bail 20 million.
Because lost own advantageous position to bring about,fly newly manage do not follow to go up vicissitude of the market is brought about at the beginning although master auspicious situation, but ending is to go bankrupt however auction, this makes us vigilant, the own self-improvement of the enterprise, follow-up market, talent is enough be not washed out in this times.
