With a wisdom retail synthesis is aided push consumption of a city to upgrade, zhang Jindong is turning this business ideal into reality. Afterwards whole world is famous after Shanghai of be born of hotel of Bao Lijia of brand hotel Su Ning, on June 11 morning, su Ning accuses a group president Zhang Jindong to start Su Ning square to lay a foundation in Nanchang. After project of Su Ning square builds Nanchang, will become Jiangxi to save dimensions the bid of wisdom business land with the fullest condition of the biggest, industry, it is Nanchang 81 square business encircles synthesis of first true city.
The construction of square of Nanchang Su Ning, also encircle start shooting business " old city is transformed " the first gun, more those who opened Su Ning to invest layout in Jiangxi is prelusive. It brings brand-new way of life for Nanchang people not only, still will drive old the city zone to revive, form a complete set of urban character promotion, commerce upgrades and commercial radiate enlarge is delayed, promote the development of Nanchang city further. This is afterwards Xuzhou, Zhenjiang, after waiting for project of Su Ning square without stannum, the be born of project of mark of ground of area of another city core.
The instant that lay a foundation, the gate that Zhang Jindong remembers again open: Be apart from foundation stone laying ceremony the inn of hill of Nanchang old blessing outside 2 kilometers, was 2005 the place that Su Ning steps sufficient Jiangxi first.
Also be to be in that year, high level of Su Ning of Zhang Jindong rate visited the United States' biggest home appliance to interlink 100 think of buy, "The future that saw Su Ning from which " . In the meantime, he was started " 5315 services engineering " , take the lead in completing overall arrangement of one class market network inside the industry. Jiangxi, it is to be in right now, became Zhang Jindong the important one link in retail domain.
The 2 kilometers between inn of hill of Nanchang old blessing and Su Ning square, witnessed 13 years Su Ning builds content to spread base oneself, enter 34 class market, how be Internet substance construction, country electric business development, Internet + finance, cross condition cable business, make a city watch the domain such as shadow first-class stateroom cabin to consolidate user intelligence. Can say, the Su Ning development in Nanchang, be participate in and form model is worn the consumptive pattern of this city, also be witnessed and altering the consumptive gene of this city.
Zhang Jindong hopes, with the be born of square of Nanchang Su Ning, provide the Nanchang example that a character lives for more medium income families, the mark that consumes what digitlization, experience is changed and character changes the experience to make character live matchs. "We hope to be able to pass the rise of a synthesis truly, change the consumptive way of a city. Change the consumptive way of a city..
Square of Nanchang Su Ning will become mid area new business to encircle the delegate of development
In April 2005, the road before Zhang Jindong stands area of Nanchang west lake inn of 111 old blessing hill, it is surely fall child a station of Jiangxi. After 13 years today, su Ning has become Nanchang place's biggest retail company, and this kind of lead dominant position, the be born as Su Ning square, expand gradually.
Square of Nanchang Su Ning from the program at the beginning of, be expressed great expectations by Zhang Jindong. In Zhang Jindong in anticipating, square of Nanchang Su Ning, it is banner setting Internet platform not only, and the surveyor's pole that will be modelled to be business to encircle consumption to lead a project. Square of Nanchang Su Ning is the first gold bid that Su Ning makes in Jiangxi province Su Ning square, it is Nanchang old the city zone most the gold a sector of an area of core area and Nanchang town business. Total floor area of this square project makes an appointment with 600 thousand ㎡, fixed position is market intelligence, experience, reveal, the wisdom collectivity that the service is an organic whole synthesis of commerce of check high end, cover commerce, hotel and office, the plan invests 8.5 billion yuan.
"Digitlization, experience is changed and character is changed will be the characteristic with the biggest square of Nanchang Su Ning. " Zhang Jindong expresses, square of Nanchang Su Ning will realize the comprehensive be well versed in below the line on the line, its since a hypostatic platform, it is the alternant platform of a digitlization more. The innovation of the assemble of the application that adopts new technology, new peculiar product, alternant content, this square will be made be enmeshed retail setting changes the wisdom of type the model for painting of the experience.
Square of Nanchang Su Ning returns will comprehensive integrated Su Ning to buy the self-supporting resource such as content of cinema of inn, Su Ning, Su Xiansheng, red child, Su Ning pole easily, introduce cate of fashionable and international light excessive, retail, meal, recreational recreation actively to wait for industry condition, income crowd and domestic customer are produced in contented place group consumptive demand, make the way of life that character spends.
(The graph is effect of square of Nanchang Su Ning to pursue)
As people living standard rise, consumptive demand also is in upgrade stage by stage, the setting that commodity consumes is changed, individuation, character is changed had become industry consensus. Square of Nanchang Su Ning is fixed position market intelligence, experience, reveal, the wisdom collectivity that the service is an organic whole synthesis of commerce of check high end.
So, this square plans to go up in industry condition, pay attention to the union of condition of oneself merchandise trade and condition of other service line of business particularly. For example, consume around Mu Ying, square experiences Mu Ying of layout red child the house; Reside consumption around the home, square experiences layout originality household industry condition; Wait for consumption around the life, recreation, the self-supporting science and technology that experience of the collect aesthetic such as content of city of shadow of Su Ning of square general layout, Su Xiansheng, Su Ning pole, life is an organic whole innovates experience industry condition.
"Su Ning is the lead person with retail wisdom, person that carry out, the wisdom such as the data cloud that we will pass output Su Ning, finance cloud, content shedding cloud is retail core ability, drive circumjacent commerce to carry archives to upgrade directly with property appreciate, drive development of more transition of Nanchang mainland company. " Zhang Jindong says.
(The graph is effect of square of Nanchang Su Ning to pursue)
Be in on June 8, the beach outside the north of Chuxia's night, " Baolijia's night " celebration is lighted shined old and beautiful Shanghai Suzhou river, owner is to be in the Su Ning with old position of retail industry depth. And backside of regale of this sense organ, those who spread out is C of circle of life of character of Su Ning race to control actually ambition.
Have in masses retail trade rich manage accumulated Zhang Jindong, enter the bureau is omnibus Wu of commercial land industry is already old. From Su Ning square reachs those who spend hypothesis to apply to kick off to a series of high end hotels with successful operation, companion upgrades as consumption brought more opportunity, zhang Jindong is devoting oneself to to from more the respect brings distinctive, style for people and be provided alone savour with aesthetic enjoyed omnibus quality consumes an experience.
(The graph is effect of square of Nanchang Su Ning to pursue)
With wisdom retail change a city
The rise of city of a center, can change the structure of an economy area; The rise of a synthesis, same meeting changes the consumptive pattern of a city.
13 years when Zhang Jindong steps sufficient Jiangxi, push the consumptive height that raising this city ceaselessly. In September 2008, store of flagship of Nanchang head home -- 81 square inn is royal practice, accomplish Nanchang inn king, indicate Su Ning asks a Jiangxi vessel Nanchang home appliance is retail industry commanding elevation. In September 2011, inn of the road in appropriate spring Zhongshan is royal practice, appropriate of make one's bow spring the market. In December 2012, inn of square of times of Ximen of city of another name for Jiangxi Province is royal practice, indicate Su Ning finishs a Jiangxi to omit chain distribution completely, tamp Su Ning buys the dominant position in market of whole Jiangxi home appliance easily. In Feburary 2014, jiangxi Su Ning builds content to spread base oneself official investment is used, jiangxi Su Ning starts project of straight battalion inn formally to plan. In March 2015, inn of the first straight battalion, Su Ning of square of Chong Yicheng world buys administrative division of another name for Jiangxi Province easily straight battalion inn, indicate Su Ning enters a Jiangxi in the round 34 class market develops level greatly, enlarge Su Ning to be in further the dimensions of total level of market of Jiangxi home appliance.
(The graph is effect of square of Nanchang Su Ning to pursue)
On April 28, 2016, jiangxi saves government and Su Ning to accuse a group to sign agreement of strategic collaboration framework, both sides is in Internet substance construction, country electric business development, Internet + finance, cross condition cable business and government to purchase electric business to change wait for a respect to cooperate deep in the round, through Su Ning content sheds the output of the retail ability such as the cloud, finance cloud, data cloud, aid promote development of Internet of Jiangxi substance economy.
Project of estate of buy of Jiangxi Su Ning picked a brand on July 14, 2017, indicate buy course of study is in a Su Ning be born of Jiangxi take root. 2018 is the great progress that Jiangxi Su Ning starts be born of position of each industry state in the round year.
(The graph is effect of square of Nanchang Su Ning to pursue)
The be born of square of Nanchang Su Ning, it is wisdom of piece of the Near East only an epitome of layout of retail Central Plains. To the end of 2018, su Ning will realize distribution of total amount of storefront of condition of Jiangxi region entire industry to will amount to 200. To 2020, su Ning still will be in and other places of city of Nanchang, 9 rivers, another name for Jiangxi Province, appropriate spring chooses 10 trade group to develop Su Ning square, make be based on intelligence experience, reveal, the O2O integrated shopping centers of the service, arouse Jiangxi substance commerce to develop new vitality.
