Compile: Ellie
Ads.txt is a when develop by IAB technology lab new technology, with the problem that will identify and reduces false advertisement inventory, help advertisement advocate divisional and lawful media and imposturer. Last week 3, IAB issued a few guidelines that how use Ads.txt in App environment, can foreknow, ads.txt changes App advertising environment on can certain level.
The desktop edition of Ads.txt and webpage edition were rolled out first in June last year, the hair of more than 2 million is peddling continue to use this one standard.
Vice president of IAB technology lab holds general manager Dennis Buchheim concurrently to express, from the point of the angle of Ads.txt, use the difference with program and network the most notable browser, depend on applying program unlike webpage to in that way a convenient net region can let issue business list easily sell a family letter to cease.
IAB hopes to use application use in the shop discern the metadata that uses a program will solve this one problem. When should developing personnel to register applied process in ITunes Connect, they can be founded so called " bind ID " , be similar to retrorse URL, for example the ID that malic Pages applies is " Com.apple.pages " . Similar system also was used in Google Play shop.
"Such retrorse URL that you can identify stock through OpenRTB, amid is embedded inside the name that uses a program, " Buchheim says, "This resembles crumble same, take you to find way from inside all sorts of news sources. Take you to find way from inside all sorts of news sources..
The only question of retrorse region method is it relies on those who use a program to put add, also unlike webpage has in that way jump quickly rotate speed is spent.
Use a store also not the application of all support Ads.txt. Below good case, shop of 3 big application, Gu Ge, apple and Yamaxun, can use Ads.txt to perhaps appoint flow of a standardization for Ads.txt, and for it Qing Dynasty drops all barriers.
For instance, malic limitation searchs the frequency that binds ID, if reach threshold value, will cannot inquire again. This won'ts do in OpenRTB system.
Although Buchheim hopes to release Ads.txt standard to be able to cause the positive response of industry, but effects is very small. Gu Ge is one of technical lab members, of IAB and cereal song communicate relatively thorough, under photograph comparing, the progress with apple and Yamaxun is minor.
"If make a trend, applied shop needs supportive application Ads.txt, " he says.
But if apply,cannot take action in time, IAB technology lab also has equipment to choose plan, use the standardization API that by tripartite independent perhaps orgnaization develops to retrieve the label metadata that uses a program for instance. If apply a shop to develop API to support the use of Ads.txt,also be feasible, but can more difficult implementation, unlikely also.
"The most important is, we hope as soon as possible deploy, make development staff can possessory like the website work euqally, " Buchheim says, "Need reduces technical difficulty, and ensure this is a safety, abiding mechanism. And ensure this is a safety, abiding mechanism..
If be aimed at those who apply the Ads.txt of the program to offerred to get applied the support of program shop, buchheim predicts to issue business to will use this kind of method quickly, the likelihood also can appear a series of chain-reacting, the tripartite outside be located in American condition to much applies shop system to undertake clearing.
"The application of Ads.txt webpage edition caused a few effects, these influences also can appear in applied process group, " he says, "If be aimed at the Ads.txt that uses a program to begin investment application, those applied shops that do not cooperate basically are in namely brandish is worn one side banner, writing above ' do not cooperate with us ' . Writing above ' do not cooperate with us ' ..
But in no matter be webpage edition,still using a program, ads.txt cannot solve beguiling problem by oneself, had better be the same as Ads.cert to be used together. Latter is an OpenRTB standard that is about to issue, complete technology comes to use Jiamian inventory of advertisement of test and verify. Can regarding Ads.txt and Ads.cert is the program changes bought double element attestation.
"Ads.txt is about accredit agency, ads.cert is to differentiate the thing that you are buying, " Buchheim says, "For instance you go the labor of an accredit person agency shops, but agency is very crafty, those who sell is false labor person. You need to pass test and verify in these two respects, ability stops fraudulent action in any environments. Ability stops fraudulent action in any environments..
