In recent years, economy of hypostatic retail trade suffers the concussion economy such as electric business to last low fan, sell greatly field is retail face severe decline, on Changzhou market large supermarket in succession close down, happy like Woerma, home blessing, always brightness, carefree Ma special grade, on the other hand the retailing shop of small-sized supermarket, community situation that presents a blossom everywhere, traditional supermarket and sell the market share of field to be in greatly by nibble of place of inn of major of condition of small line of business. Bake inn, buy on sb's behalf inn, mother baby inn, snacks inn, fruit inn race to control each markets.
Condition of small line of business spreads all over community periphery
Data shows, below the rapid development setting of electric business, below the line retail be not be completely annihilated, condition of small line of business serves as a kind to be bought namely go namely, develop gradually become those who provide life service is one-stop channel, in recent years steady growth, what this and tradition sell field and supermarket greatly is dejected formed bright contrast.
Lan Ling 9 continent new world is the area with living larger density of our city the city zone, the of all kinds and rich retail trade that Yuzhi covers suitably voice: Inn of snacks inn, bakery, fruit, buy on sb's behalf hotel of inn, mother baby inn, convenience inn, smoke... these young shopkeeper hit some kind breed, but having be mixed each other again, if fruit inn also sells snacks, snacks inn also sells a fruit, buy on sb's behalf the snacks that inn also can sell a few nets red fund is fastfood. From the tradition give priority to a product with a few fast consumable such as smoke wine, non-staple food, the midnight to now also can eat meal of nice and warm, changzhou retailing shop is to do more considerate more, offerring while the citizen is convenience, more offer the citizen is simple and delicate experience form lifestyle.
The reporter visits the market to understand, the condition of small line of business of each categories is developing quickly in the our city. Can see in the market at present: Mu Ying Dian 、 Ling Shi Dian 、 Chao Huo Dian 、 Sheng Xian Dian 、 Wan Ju Dian 、 Yan Jiu Dian 、 Shui Guo Dian 、 Mei Zhuang Dian 、 Xi Hua Dian 、 Yao Zhuang Dian 、 Nai Cha Dian 、 Hong Pei Dian Deng Yi Wang Bian Li Dian Tu Chu De Bian Li Xing Ye Tai You Shi Zheng Zai Zhu Bu Xiao Shi , a lot of category are faced with by other loot of condition of small line of business or substitutional danger: The biscuit that if carbonado,earths up inn to will replace convenience store kind, fruit inn attracts convenience shop more passenger flow, fine tastes shop, come Yi portion cease the brunt guest of inn of advantage of the billabong that feed inn group, deputy food alcoholic drink kind the brunt class that inn claims convenience inn, the advantage of wine is waited a moment.
As we have learned, areas of these retailing shop of condition of small line of business all are controlled in 500 square metre. Photograph comparing sells a pattern greatly, these wicket inn obtained good outstanding achievement in the market with its powerful vitality, present the development trend of fractionize of condition giving job, miniaturization. Current, inn of major of condition of small line of business is in our city street is rapid and outspread, course of study of group of deep ploughing Yu Mou or category, professional, careful, difference is changed and convenient the demand that function caters to consumer better, this is inn of major of condition of small line of business " market a magic weapon " .
Community commerce complies with tendency of the market
2000, changzhou city leaves give the first large supermarket -- times shopping centers, auspicious of Shanghai China couplet sells later fill, big profit hair, happy buy, Le Fu of every Ma, Mai Delong, Ou Shang, home, Woerma domestic and international large sell build start business in succession in the our city. 2015 first half of the year, our city of settle of the 12nd shop of China of inn of member of Mu of Wo Erma hill.
Of foreign capital supermarket introduce, till,promoted distribution of pattern of form of new course of study, management, management means, commodity the revolutionary change of the respect such as system of organization of run mode of commercial pattern, commerce, trade. Since 2010, each are big the supermarket begins to close store thick and fast. Meanwhile, our city letter is unusual supermarket, bright a batch of mainland such as supermarket, Xin Yihua supermarket civilian chain company is swift and violent develop, but, the convenience inn such as content beauty, Luo Sen also enters Changzhou early or late, inn of 300 more than door spreads all over our city urban and rural street. Nearly two years, as new retail era will get, more and more of fractionize of all kinds blossom everywhere of retailing shop of condition of small line of business, cater to the consumptive demand of individuation, diversification.
Because in recent years consumer consumes habitual change, the convenience sex joint of small-sized door inn consumer desire. Consumer can be in the small shop with downstair oneself is one-stop the problem that solves all lives to need. For example, the in village doorway small shop after young customer comes off work solves dinner problem, after solving dinner, still can give charge of electricity handed in, give the subway public transportation card incidentally fill a value to wait. The operation plus condition of small line of business is compared for relatively large store agile, the commercial pattern that did not come especially is met forward individuation, custom-built change way outspread, condition of small line of business produced main effect.
The personage inside course of study thinks, perspective of development of condition of small line of business is wide, smaller than standard inn, bigger than convenience inn, but the small shop of this kind of type needs to pay attention to category giving birth to delicacy and recreational category more, more client of press close to.
Commodity becomes true nucleus
Condition of small line of business is not meant is to compress door storefront to accumulate only. Canal of commodity character and the management of shopping environment and personnel, spot accuses to wait to follow to sell a mode to differ greatly before. What storefront decorates is beautiful admittedly important, but true core is commodity. No matter how door inn area changes, commodity is the first productivity from beginning to end. Door shop is smaller taller instead to the requirement of commodity.
In retail trade condition, electric business and convenience inn growth are driving, the supermarket is faced with add fast rein in, and sell the sales volume of field to begin to glide even greatly, traditional grocery store, big sell field, supermarket, small supermarket to still do not see improvement. A few small-sized and burgeoning retail trade voice and the brand shop drive that are similar to Qu Chen the growth of fast consumable industry. Besides the youth love and chase after hold in both hands, the handpick commodity of poor dissimilation also is the reason that convenience inn grows quickly, the commodity combination of the inn of benefit of handpick commodity even if of poor dissimilation and supermarket is distinguished somewhat, exceed with large trade, general merchandise inn forms poor dissimilation to compete.
Convenience inn be enslaved to be enslaved to manages the limitation of area and profit pattern, abandon in merchandise category choice " big and complete " sell a type the way greatly, contractible goods scope of operations, reservation " high gross profit, Gao Zhou turns " category. Feed besides delicacy, wine kind, a lot of modelling are lovely, monovalent taller candy fruit goods can see in convenience inn only. Still red snacks of a few nets waits to also be met on the goods shelves that appears in retailing shop of condition of small line of business for a short while, these are in very hard supermarket, big sell see.
"High frequency second taste newly change, this exceeds in traditional business sell in field very difficult implementation. The most important is us can follow closely consumer and market. Present vicissitude of the market is too sharp, do not have so called best selling goods, get used to the product that consumer changes ceaselessly in change only. " chief of a retailing shop of our city says.
Condition of small line of business becomes retail transition new way
In addition, nobody are unmanned and convenience inn, unmanned goods shelves, retail also develop nearly two years quickly in the our city, become the complement of retail channel, such foreign capital tycoon joins Le Fu of Wo Erma, Mai Delong, home in succession the main forces of condition of small line of business. Day cat small shop and Beijing east convenience inn prep let alone, sweeping across inn of of all kinds wicket with mode of condition of another kind of small line of business. Condition of small line of business makes a hot land that contends for below the line already, grow to have the foreground, industry condition pattern that has vitality most most for hypostatic commerce.
Market pattern is changing, hypostatic inn should be more more convenient than electric business. On the wane of traditional and retail business, because the market consumes demand to glide in great quantities,be not is, however the shopping demand of consumer rises somewhat, inn of major of condition of small line of business brings the shopping experience that find everything new and fresh for consumer, although be in Internet times, also have stronger vitality. From " big and complete " face about " small and beautiful " , more consumer of press close to, will be a kind of trend. Adjust, the inevitable choice that reform, innovation makes retail trade seek progress. Inn of major of condition of small line of business locates " small and beautiful " , can provide favorable shopping environment and service for consumer, have greater progress latent capacity.
Upgrade in consumption cause retail below changing big setting, course of study of group of deep ploughing Yu Mou or category, aux will be able to caters to the demand of consumer better.
