Interest buys the influence of behavior to consumer
(1) interest can stimulate consumer to repeat to some kind of commodity buy or use for a long time. Once consumer generates lasting interest to some kind of commodity, become a kind of individual preference with respect to development, make him be used fixedly thereby, form reduplicative, long-term buy deed. Can say, interest is the main factor that affects consumer to buy some goods continuously. If somebody already was used to,use black and white toothpaste, had a preference to its, no matter toothpaste product of He Xin comes out, he does not change a habit, always buy black and white toothpaste. To stamp collecting, fishing, plant a flower to wait for the consumer that have fun at, can go often the commodity major market that patronage concerns, can repeat buy the goods that concerns with this interest.
(2) interest conduces to what consumer is future buying an activity prepare. If consumer produces interest to some kind of commodity, often can gather concerned information actively, accumulate knowledge, buy an activity to lay next foundations for what did not come. Below a lot of circumstances, the matter that people pursues an activity is interest be caused by, satisfy some kind of interest to become mobile motive force consequently. In buying an activity, customer often also can come by right of interest commodity of choose and buy. If one likes musical person, go likely buying listen, card plays 0K and high sound.
(3) interest can make consumer shortens decision-making process, make as soon as possible buy a decision and try to carry out. In the process of the commodity that consumer is interested in in him choose and buy, generally speaking the mood is happier, spirit compares concentration, the manner is active and serious, sufficient commodity information already was gathered before together with is bought again, in interest tendentiousness control below, can make very quickly buy decision-making finish buy deed.
