Before you can say Jack Robinson, came to second half of the year 2018, namely each are big when the brand should hand over report. According to the data of Counterpoint of market survey orgnaization, the brand of before share of global smartphone market is ranked first quarter 5 parted 2018 is Samsung, Apple, China for, millet and OPPO, the portion of the market is respectively 22% , 15% , 11% , 8% with 7% .
Data shows, volume of global smartphone shipment dropped first quarter 2018 3% , achieve 360 million. Among them, the smartphone brand of before market share is ranked 3 is mixed for Samsung, Apple China for (include honorable brand) , hold respectively 22% , 15% with 11% . After close therewith is millet, OPPO, Vivo and LG, hold respectively 8% , 7% , 5% with the market share of 3% . Other trademark smartphone holds the market share of 29% jointly. Specific in light of, those who ranked the smartphone brand of before 10 to hold gross of global smartphone market 3/4 the left and right sides. Among them, apple is in 2018 volume of mobile phone shipment is 52.2 million first quarter, grow 3% compared to the same period; The shipment volume of millet rises 109% compared to the same period, become the whole world to grow one of the fastest smartphone brands.
With computation of share of each continent market, samSung smartphone is behaved in Asian area only opposite weaker, it held the market share of 11% only, with China for, millet, the Chinese manufacturer such as Oppo is made the same score together, a bit strong 12% at Apple, but notable is Chinese manufacturer especially millet and Oppo, main position still is Chinese market, although also have,extend external, but portion is not large, accordingly, can conclude Samsung is behaved in home market as before fatigued and weak. And in the whole world other area, it is complete another kind of picture, be in North America area, share of market of Samsung intelligence machine is occupied than 27% , weak 38% at Apple, outclass the 3rd LG, and the resurgence from the back and associate. Europe, latin america and Africa (MEA, middle East Africa) area, samsung is more with 33% , 37% , of 28% very preponderance is banner. From the market of these areas portion also can see, share of Asian region market already by China for millet, the domestic manufacturer such as Oppo is held, they are in engulf the market that attributes Apple and Samsung originally ceaselessly; HMD (NOKIA trademark owner) had seen effect in Europe hard; In Africa, chinese Tecno De Kanuo and ITel are passed sound a large number of shipment, follow on portion China to agree. Besides smartphone market assigned the specified number first quarter 2018, counterpoint still gave out global mobile phone (include smartphone and functional plane) market share circumstance. Samsung is ranked with the portion of 17% the first, it is Apple after that, China be and millet, hold respectively 11% , 8% with 6% . The mobile phone brand of before the rank 5 had divided up the share of mobile phone market of global half. Volume of shipment of Samsung mobile phone drops compared to the same period 8% , but first quarter shipment volume and the fourth quarter kept balance last year. From the point of the data of each continent, samsung is holding first dominant position in Asia, Europe, latin america, and be pulled open by the mart branch forehead of Apple37% in North America area difference. In the mobile phone manufacturer of before Asian area is ranked 5, 3 come from China, it is respectively China for, millet, OPPO, discharge with the market share of 9% like they and Apple after Samsung. ? ? ?
