Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

"Fly newly advertisement is done well, not as good as Xin Feibing box " ad saying, ever let " fly newly " this name is red north and south of motherland great river, widely known. Before long, a lot of families with can having brand-new " fly newly " brand refrigerator and proud. However once make vigorous efforts to turn the situation, turn up one's nose at the homebred freezer of a large number of heroes " elder brother " it is final in the tide of the times, heroic dead end.

Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

Auction platform message according to the judicatory in A, flying newly is a brand completely -- fly newly to fly electric equipment, newly home appliance, new refrigeration is implemental the total equity of 3 companies will this month 28 days of vendue, price is sent since 450 million yuan; Additional, henan flies newly land of part of electric equipment under one's name, house property and building will begin to auction on July 5, price is sent since 115 million yuan.

Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

Once brilliant, meet hard adversary

1984, henan new rural area a small town, was born the bibcock enterprise of home appliance of China of a future -- fly newly. In the commercial strong person that does not give a shop sign by constant manage Liu Bingyin is guided below, begin from 1996, successive 8 years freezer of produce and sale breaks through million stage, each main economic norms all ranks front row of Chinese freezer industry, in September 2002, fly Xin Feibing box, newly cold ark is to be maintained to be more " product of Chinese famous brand " , become countrywide can be counted on one's fingers, Central Plains to have two exclusively " product of Chinese famous brand " home appliance enterprise. 2002, before the gross of produce and sale of Xin Feibing box jumps industry of house China freezer two strong, deduct exit element, only home market is had rate be as high as 18.88% above.

Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

2005, fly newly sales volume achieves 3 million for a time, the market is had rate be as high as 20% . Flew newly to make freezer group temporarily " 4 gold are spent " head, er of additionally 3 seas, Rong Cheng, beautiful water chestnut also can be discharged only at the back of in it, samSung, Xi Menzi is not adversary further.

Under flourishing age, the trend is downfallen

1994, china arisen the spring tide of a capital attraction. Government of Henan provincial Party committee, province draws lessons from the experience of foreland, made " introduce foreign capital grafting and transform state-owned large and medium-sized enterprise " the strategy, the hope introduces foreign capital to become a shareholder to fly newly.

In local government compulsive requirement falls, liubing rejects silver-coloredly to appear faint, immediately, fly newly tripartite of new electric equipment of group and group of Singapore abundant grand, Singapore comfort is joint-stock, established Henan to fly newly electric equipment limited company, fly newly among them the group is occupied 49% , hind both occupy respectively 45% with 6% . Because pleased new electric equipment is accused by palm of abundant grand electric equipment, was equivalent to abundant grand electric equipment mastering fly newly electric equipment of 51% accuse equity.

Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

However, itself of abundant grand group does not do manufacturing industry Wu, market of report of the state in be opposite again is not familiar. A few years when take-over in the round in abundant grand, fly newly outstanding achievement take a sudden turn and become worse rapidly, shut air conditioning to fly line, newly line of 9 factories, small freezer, still cause fly newly the opportunity that missed diversity development.

Liu Bingyin (he right now follows author of treasure of be good at force to be experienced euqally probably) lost the dominant ability that flies newly, a lot of decision-making be overruled by the board of directors, liu Bingyin dies of illness because of cancer of the stomach later. From this, fly newly thoroughly downfallen.

Be reduced to poverty arrives to be auctioned before, have why to save oneself method

In two years of in the past, fly newly to be in respectively 2016 and appeared 2017 120 million Singapore yuan (add up to a RMB about 575 million yuan) with 128 million Singapore yuan (add up to a RMB about 613 million yuan) caustic of the net loss after duty.

Fly newly go bankrupt, china " freezer king " topple with a loud crash, hero why dead end?

Produce as Chinese whole can superfluous and competitive aggravate, fly newly in recent years expression worsens further. Accordingly, the financial condition that flies newly gets adverse effect. When abundant Long Yazhou fails to cash when acceptance gives capital support, want above all method obtains loan from the bank, can the capital pressure that music network can provide loan access to settle a portion for its. It is expenses of economic energy resources next, through NP-PEMS system of the management that use phone helps a company because,avoid answer produce continuously the power expense of the generation such as operation is wasteful, avoid circulating fund to on the edge of dried up.

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