Wang Ju's vermicelli made from bean starch people create for its " chrysanthemum word jewel " one of.
[spotlight]
The closest period of time, some network chooses beautiful put together art become heat. Player Wang Ju is outer appearance, start is not dominant below the circumstance, suddenly " against the wind breaks up dish " , explode red network, attracted large quantities of one passerby white. And the article table that king chrysanthemum vermicelli made from bean starch is full of imagination publicized a style to become the key that draws an attention. "Chrysanthemum word jewel " in let a person plaint Chinese phrasal present a splendid sight while, also can give birth to a Chinese to use the secret worry that go up.
The Ying Yuanwen case that idiom derives, cause anxious
Profess at first " Tao Yuan bright " Wang Ju vermicelli made from bean starch people, in vermicelli made from bean starch group inside the nickname in succession instead is contained " chrysanthemum " the name of the word, the belt with huge amount " chrysanthemum " word phrase gathers together be in group of graphs talking about cut on, formed special comic effect, travel quickly on the network. Then king chrysanthemum vermicelli made from bean starch people further, in propagandist lieutenant general a lot of idiom try to alter -- " content with kind chrysanthemum " the flavor that describes a thing to contain Wang Ju, "Chrysanthemum bureau can high " after stating Wang Ju chooses decline in the ticket, have eliminate a risk, need authority great and voting, "Joyous chrysanthemum " it is to show Wang Ju gets a bill banner, vermicelli made from bean starch is filled with exultation to be celebrated jointly... must say, these " chrysanthemum Yan Juyu " borrow on the foundation of original idiom situation alter, let surround view masses cannot help laughing, achieved the propagandist goal of rapid transmission inside short time really.
Nevertheless meanwhile, such " the term is solved newly " what also caused people is anxious with misgive. with name of vermicelli made from bean starch " Tao Yuan bright " for, although be not worn " chrysanthemum " word, but used ably " Jin Taoyuan bright love chrysanthemum alone " literary quotation of Chinese classic literature, just to be born to make a person strike the table. But if serve as vermicelli made from bean starch,travel name, for a long time on the network, this in former days historical character must " be involved in " the controversy now discusses, even vermicelli made from bean starch scolds battle in. Then, the king chrysanthemum vermicelli made from bean starch that receives an opinion also already name instead " small chrysanthemum beans " , make with historical character divisional.
History of homophonic new solution is ages ago, extend ceaselessly
Use phrasal homophonic to undertake be solvinged newly, achieve the goal that publicizes promotion thereby, advertisement of Chinese of the earliest out is encircled. Catch person eyeball with dapper propagandist language, it is the big question of adman all the time. "Cough " not allow to be not had delay, silently " midge " wait for advertisement article table, the way that this kind of idiom sees newly becomes a kind of train of thought that solve a problem immediately. Later, name of the show conduct propaganda of star, special, even in interview caption, also begin to make name nest new solution in idiom. Accompany to it, the put together of all sorts of homophonic art program name also is like emerge general and arisen.
This kind of form be current has its advantage admittedly: Bright able to read aloud fluently, be in refined with theme of the point out in reservation, give interest of a kind of culture fully. Nowadays, in the information onrush of network times, vermicelli made from bean starch expands further for the consequence of God, announce is sent for work of movie and TV famous spend promotion, use conduct propaganda of this kind of mode in great quantities. Gradually, original phraseology had numerous new solution. Then, inchoate now and then the homophonic humorous that do it is interesting, evolved into high frequency rate, touch porcelain forcibly alter. For example recently drama of some movie and TV, to highlight drama name, will phrasal " conform to of exterior and interior " write for " photograph of exterior and interior is helped up " , the explanation is " in the surface and heart ten cent be on intimate terms, like this theatrical work " , this already very far-fetched, lose the clever interest that at the beginning of type of this one party is born, uses opportunely to Chinese already.
Chinese needs with when all is entered, but cannot Ga changes flush
Recreational conduct propaganda often pursues virus type sale. But chaos of ground of so big batch, tall frequency changes idiom, can let its target suffer numerous get a lot of bad influences. A lot of middle and primary school are born in the composition, when writing from memory, often not self-conscious promiscuous correct errors, not only kept misprint wrongly written or mispronounced character, more understand correctly and use what affected pair of idiom. Accordingly, wide report total bureau allotted relevant announcement, the word that asks program of of all kinds broadcasting television and advertisement write law and standard meaning strictly to use written language of national universal language according to the standard, word, phrase, idiom, must not change at will character, fluctuant structure or misinterpret connotation. Be in now and then in using, the Chinese character that also should be changed with quote designation, in order to show distinction.
China is civilized ceaseless 5000, just about because of Chinese on one hand with when all is entered, tick off on the other hand even Gu Jin, today the work that the person can compare easily knowledge to read the ancients to stay. Idiom regards expressive concise, imply as long language crystallization, the person can let feel interest in alter, it is to build the base that understands its meaning in everybody actually over. Only people understood original term correctly above all, ability admires altered humour. And when " Ga changes " flush, people also comes into being to be read by accident to idiom, the foundation of culture is lost gradually, is artistic pagoda built again over what be?
Language system modes of life and relation to their environment is safeguarded in trends, in use maintains the standard illuminate of phrasal common saying, hit firm Chinese foundation, ability talks about the innovation of the language. And famous spent movie and TV is obtained in extensive to hoping to be in transmission for work and star, clever catchword can make a person fresh really temporarily, a large number of " circle pink " , but excellent actual strength, good public praise and artistic appreciation, just be to let a person be benefited generation, ceaseless " circle pink " crucial.
□ Xue Jing (amusement criticizes a person)
