The data of car sales volume May produces heat, take with the car word to Chang'an brand, cold wind of it may be said rustles, because sales volume was 68190 only in May, drop compared to the same period 3.1% , than auspicious little 55 thousand. More crucial is, it drops before giving sales volume a list of names posted up 10, 1-5 month is to glide more 12.6% .
And the model below the banner, still can get on 10 thousand besides CS35 outside, other model drops apparent, exploit model CS75, ease is moved wait for a model to also decline altar. Once all the way Gao Ge unplugs independently brand head the Chang'an car an ancient folding chair, bury sheet for its quality problem eventually, and its experience also is worth a successor to bring more think ancient bronze mirror.
Below the market environment that competes adequately, it may be said is to explode paragraph frequency goes out, it seems that everybody has an opportunity to share a cup of a thick soup, and the person that understand thoroughly market sequence of thought earlier, can accomplish oneself because of some money model more.
Chang'an is a such brands, as the earliest an own brand that understands thoroughly SUV to expand latent capacity, the east wind of SUV of have the aid of upsurges all the way, CS15, CS35, CS55, CS75, CS95, adscititious ease is moved gain the success that makes a person pretty good. Annual grow in order to exceed the amplitude high speed of two digit, be in even amplitude was achieved 2016 22.6% , had crossed 1.15 million to close greatly, advance towards higher end.
Product one good sell, everybody neat boast public clamour can confound right and wrong, at that time, chang'an brand multiplies the majestic that use a car is like that " own surveyor's pole " pronoun is general. No matter be the abroad plant that makes appearance design, or product, technology, temporarily limelight is not had 2.
However, the market is so actual with cruelty. After sales volume reachs certain level, through the time that influences 3 years, look forward to of real test car pledges the time node that accuse can come, it is mule it is a horse, the character issue of the product begins to expose undoubted.
Exhibit in the Beijing car 2014 on, chang'an CS75 is taking the step with sodorous SUV and come, the exterior modelling design that is exactly like Lu Hu lets a person shine at the moment, a few elements of adscititious RAV4, to the consumptive be fond of at that time, it is one kind is catered to with flattery, nevertheless the result is the market however very bury sheet.
After rolling out 1.8T and 2.0L, add again push 1.5T, the price falls detective, do not have CS75 limelight for a short while 2, the grade that sells 25 thousand with the month turns up his nose at a large number of heroes, make own brand compact model the celebrity of SUV and surveyor's pole.
Among them, the engine of the 1.5T that provided TGDI technology is more by ballyhoo, rival the engine technology of Ao Di, BMW even at that time, the description of beautiful article is more " when Bogehuana turbine pressure boost is mixed straight gush encounters inside the crock and begin passionate dancing, this is the vigor that 1.5T engine spurt gives out, its spraying pressure is 50 times of fuel injection system commonner, should make full use of namely each fuel. Should make full use of namely each fuel..
However, congenital inadequacy is destined. Above all me-too exterior design, just cater to the tide of instantly, become very hard classical, be in aesthetic after becoming fatigue, do not suffer chase after hold in both hands or go out bureau the thing that also is morning and evening.
CS75 is converse or draw lessons from at RAV4 of one steam Feng Tian, its can fastest promotion is own the brand is truckload qualitative, but as a result of the design immature, adscititious with of makings jerry, the issue that gives naturally for follow-up quality frequency buries next an apple of discord. Then engine of rusty, 1.5T designs blemish to wait complain also emerge in endlessly.
Nearly one year in car qualitative network in complaining statistic, chang'an CS75 resides head of a list of names posted up high, main problem is the problem of engine, wait like plan of breakdown of engine oil grow in quantity, exhaust, recall unreasonable etc, still have all sorts of problems such as system of gear-box clutch, brake next.
And besides Chang'an CS75, below Chang'an banner advocate sell a model complain scale not low, automobile body is for instance rusty problem, ease is moved, CS75, CS35, run quickly go straight towards V3 of MINI, Yue Xiang to wait complain case to have a lot of.
the eye of alleged masses is bright, after frequency of product quality problem goes out, the abrupt disfavor of the model, let Chang'an brand multiply apparently with the car only then makings do not, had walked along 1.15 million of 2016, 2017 behoove according to taller target push forward.
2017, after gliding through a few rounds, answer the market to win, chang'an brand was multiplied in May 2017 with the car " break an arm to seek to live on " , depreciate greatly to the model below the banner, CS75 drops defeat interval of 80 thousand yuan of prices, this gives at the outset those old cars advocate people pawn one club, value of two handcart damage evaporated at a draught tens of thousands of yuan.
But, play detective as the price of CS75, chang'an brand takes the issue of price of brand fixed position that begins to be faced with whole department model with the car. Chang'an CS55 is in exposure is primary, because tall configuration is valued extensively, but the price is in surely finally eighty-three thousand nine hundred - one hundred and thirty-two thousand nine hundred yuan, taller than CS75. One embarks to did not use the 1.5T motor of the castrate edition of straight gush technology inside the crock, the space compares CS75 again small CS55, the price is higher than CS75, it is to make consumer messy really.
Observe the model with subordinate Chang'an carefully actually, it may be said is layout of entire product line, model of car, SUV, MPV is not little, but price interval differentiates and not apparent. For instance the CS75/55/35/15 of SUV model and even CX70, the price overlaps together. Really " it is to be the same as a root to be born originally, photograph decoct He Tai is urgent " the feeling that fights each other. But, gang war is hit more fiercely even, ou Shangpin card is independent, will roll out more SUV model again, it is good disorder really.
Nevertheless such do sth over and over again fall, chang'an brand took the result that use a car or obtains 1.063 million 2017, but all chip gave out 2017, faced wide steam to pass Qi 2018, on of steam Rong Wei rise abruptly, adscititious Han fastens the regression of the car, chang'an brand is multiplied will face grimmer reality with the car.
Own nowadays brand passes Qi like wide steam, on the own brand such as steam Rong Wei, Biyadi, there was qualitative promotion on exterior design, the appearance design DNA that also had oneself and differentiate degree, but Chang'an brand is multiplied with the car, still still going however " borrowed " old way.
And the sign that does not say CS75 has Lu Hu and RAV4, be similar in shape of gallopping CC of so-called the most beautiful homebred Che Rui Leikesasi, return than passing Qi GS8 repeatedly big CS95, have borrowed trace, ten split phase resemble explorer of the design that the face resembles outline of Lu Hu, automobile body or car window before and Ford, connect interior trim similar also imperial crown. Although the trace is done not have so apparent, but such put together syncretic come, no matter Chang'an CS95 is to differentiate spending still is characteristic, almost very " passerby face " .
Finally, mention even is, charge for the making of sth. also is not quite delicate. Be born in the CS95 of Beijing product line, product line is old old, automation rate is very low, the top-ranking product line of home of complete be not a patch on, for example conducts Qi factory and workshop of water of Ha Fu Xu, still auspicious Chun Xiao factory waits.
In light of the actual strength of research and development that publicizes from Chang'an place actually, chang'an car had formed structure of global research and development, in Chongqing, Beijing, Heibei, Hefei, Italy Detroit of Birmingham of yokohama of clever, Japan, England, United States and Silicon Valley built 24 hours of uninterrupted whole worlds to cooperate with system of research and development, brand research and development and technical actual strength are more joint-stock than the shoulder brand. Every year also the 5% investment business gross income arrive on research and development, about the same nearly one billion four hundred and ten million and sixty-five thousand four hundred and eight yuan capital, but the result is disappointing however.
Write finally
Who is next Chang'an?See present Chang'an brand is multiplied with the car, you can see a reduction of Chinese own brand, those who had gone to borrowed is cruel growth road, in adding fast process too quickly, did not guard a pass strictly to quality, final meeting is abandoned by consumer.
To hold customer, index of the sales volume that finish does not promote a product however, try in vain to pass depreciate this one the most immediate step, caused a series of the disorder that the product locates, and the former activate that does not consider be eager to make progress plan, more its do not contend for anger letting a person.
Chang'an brand takes a series of issues of experience of the place that use a car, the auspicious, wide steam that grows quickly at present, on the brand such as steam can have likewise, if produce character to measure no longer accuse more strictly, just go after blindly add high fast, growth does not exceed 3 years, those who climb higher to be able to drop is more miserable. The problem of Chang'an applies to them likewise.
Still be that word, it is under sufficient competition, everybody has an opportunity to obtain win eyeball through sale, but be able to develop for a long time finally, still be character, character, character!
