Cengzhong of nearly 20% consumer enrols Asia-Pacific area network bilk, is sharing individual data i

Big data has made the most precious money in network spending, but your individual privacy is the bait that draws network bilk on one hand, also be enterprise avoid on one hand the attestation of con risk. But accredit is a need from beginning to end above all the chasm of put an end to.

Carry the development of network and mobile equipment, brand business and consumer came true more conveniently to the product is sold and be bought, the sale that includes electronic product, travel product and grocery and buy. But in many rising markets, people more the tendency pursuit to convenience sex, the risk that less avoid network consumes, this may bring the loss of economic belongings to consumer.

A few days ago, bo Rui of profit of news service company and IDC of data survey orgnaization combined compose intercurrent cloth " 2018 numbers consumer has an insight into report " . The report shows, business affairs of Asia-Pacific area electron in the ascendant, the customer that has 71% shops on the net, but network bilk risk also subsequently violent wind rises, the customer that already had 1/5 becomes the victim of network bilk. According to investigation, the be closely bound up of convenience sex demand that the menace of network bilk upgrades to be consumed with consumer network. Be in Asia-Pacific area, when doing business with new company orgnaization, the chinese mainland consumer of 94% shares its individual data to support open attitude to enterprise orgnaization, in order to gain more convenient service or consumptive experience.

This reports to Asia-Pacific area 10 markets undertook consumer is investigated, suffer the person that visit to come from Hong Kong of Australia, chinese mainland, China, India, Indonesia, Japan, New Zealand, Singapore, Thailand and Vietnam respectively, discussed an enterprise how to should set out from the angle of its most important interest relative and client the risk that will reduce network bilk.

Huang Jian of president of big China division expresses beneficial Bo Rui: "Asia-Pacific area is the number that the whole world has energy most and one of mobile economy system, especially chinese mainland area, the scale that uses shift to pay is top (it is about 60% ) , shift pays an experience most active also. Electronic business affairs and include to pay treasure and small the rapid progress that the number that believes inside pays a solution is great urged this one climate. But use more easy way to shop as more and more consumer, close pay reach undertake with the enterprise online trade, the risk of network bilk also can increase subsequently. Those who make a person anxious is, asia-Pacific area is average the consumer of 18% has encountered network bilk, and in chinese mainland this one scale was to exceed 20% more. And in chinese mainland this one scale was to exceed 20% more..

"Show according to investigation, in Asia-Pacific area, chinese mainland consumer is willing to share individual data with the enterprise most, the service with want this to be able to be brought to them better only and more efficient identify an experience false. " Huang Jian says, "But the photograph is basiccer than the individual data (full name, mail, phone) share, consumer is confidential to sharing an individual data (date of biology identifying information, Zhang) with vital statistics information (marriage, income, age) apiration is having apparent fall, this results from on one hand customer comes accurate identifying to help enterprise orgnaization to promoting individual identity diaphaneity client identity, be on guard the consciousness with con identity is insufficient still; On the other hand the likelihood is to result from the distrust that shares to enterprise orgnaization information, relative to character, bank and insurance company orgnaization can obtain consumer credit more. Bank and insurance company orgnaization can obtain consumer credit more..

Meanwhile, consumer also is in convenient between gender and con risk ceaseless balance. The Asia-Pacific area consumer of 51% can change after producing network bilk service provider, this explains they are willing to sacrifice trading convenience sex and more high grade user experience, in an attempt to is on guard better network bilk.

The report discovers, realize con risk gradually as consumer, they are met more the safety precaution that apt accepts such as biology to identify technical field, include dactylogram identifying, person facial identifying and speech recognition. And at present, the enterprise protects its consumer to avoid one of optimal way that get bilk is the authenticity that the consumer data that uses high quality will come to desired effect card trades. However, report discovery should come true this are not easy.

Study the result makes clear, consumer often is to have share news type with the enterprise optionally, hope to understand the use of these information data clearly. For example, in be asked about whether be willing to share individual data in order to offer a company accurate evaluate the identity and be on guard con when, asia-Pacific area suffers the there is 43% only in consumer person that seek to express to be willing. This scale is achieved in chinese mainland highest (56% ) , and Hong Kong has 31% only.

In addition, the Asia-Pacific consumer of 5% expresses to ever referred inaccurate information intentionally to be divulged in order to avoid individual data, accident appears when the customer that still has 20% is submitting information to the enterprise. Be in Asia-Pacific area, the news error rate of Thailand is top, under photograph comparing, the lowest of news error rate that Japanese consumer refers, singapore take second place, chinese Hong Kong is in the 3rd.

This makes clear to there is trustful chasm between enterprise and consumer, consumer hides individual information of purpose, increased an enterprise to decide the client is true the difficulty of the identity, thereby aggravate enterprise blow is con person when the challenge that faces. The report thinks, go up from essence for, this is a trustful problem. The enterprise must take more and cogent action, make consumer true understand use individual data to have the value of con protection, be at ease keep individual number by its according to handing in.