Intrigue against each other is not in appearing in palace to make fun of only, each trying to cheat the other also is not the patent of knight-errant novel, you are envisaged very hard, the automobile industry of a flourishing, also be rain of blood of wind of raw meat or fish unexpectedly privately, on October 18, steam rim lifted sea again.
Method of auspicious and powerful sale, public relations is open secret already, the tall canal that also won't allow land wind car otherwise is made public " cannon " , apparent he to the network of water army not behavior of morality and justice has been driven beyond forbearance.
Be aimed at behavior of black public relations, this incident by " call-over in the light of " Great Wall car phonates above all " boycott all sorts of networks not to have fine attack stoutly, build Chinese car brand in all from justice person allied " ; Subsequently strange luck car also gives out Guan Wei " boycott any violation stoutly the behavior of industry morality and justice and professional personal integrity. " Chang'an, open the car brand such as luck, land wind to appeal in succession, of the brand portray need oneself effort, and do not answer adversary of baleful bring shame on, sedulous him beautification.
The original intention of public relations branch is to safeguard public social relations, image of hold together brand, does He Zhi cruelly kill at becoming the Dao Fu of colleague? Itself of homebred car brand starts late, be made the be a burden on with backward level by domestic machinery, be oppressed by the heavy competition of joint-stock brand, good nowadays not easy strong broken haze gradually bright, homebred embarrass why again homebred? Give aid to each other, people in the same condition help each other, hand in hand forward, just be the right path of world of homebred car trend.
No matter be plant of a car, a media, or a car advocate, we are witnessing the hardships of homebred car and achievement, also be a tile that own brand builds a Great Wall, we are so accountability, undertake supervise and urge and be promotinged to homebred and own brand. Supervising and urge is the inadequacy that points out homebred car exists, better with facilitating progress, but not be employ absolutely in great quantities water army undertakes do not have a head black, reason of this kind of despicable move should get collective condemnation of the society.
Since auspicious and disloyal prevenient, might as well today will talk about auspicious potential problem.
Of agency painful
Normally of a car get offline, have about a hundred rear, very consummate 1000 suppliers, the supplier affects the quality with final product directly. In the times of economic integration, an enterprise wants long evolution to must handle good cooperation relation with the supplier. Some is famous media once had reported in detail auspicious to the supplier compress behavior, basically reflect in 3 respects:
- Ask the supplier depreciates forcibly
- With all sorts of " take technological process " for reason deferred payment
- Cut down agency receivable money
Auspicious some supplier expresses " this is very normal, auspicious may let you reduce fund receiving Zhang with all sorts of reason, the project has been measured produce give only however head pay, this project is original with respect to profit of it doesn't matter, walk along flow to go to us to go bankrupt " .
Reducing cost is the directest way that car look forward to scores gain, but compress cost to should not be with oppressive supplier " shortcut " , this is to do not have contracted spirit, inhuman even behavior.
Quality problem is concealed
The public relations ability with auspicious and remarkable profit from, many cars advocate the ground that chooses auspicious car is " auspicious car is in tablet of network able to read aloud fluently is very good ah " , but attentive person can discover, brand of a car can have in every case its are negative information, more what is more,the rather that auspicious it is the promising young person in a card of home made product only, what why auspicious car sees rarely on the network is negative? " Bo Yuequan country exposes to the sun every months more by dimension authority car of allowance make trouble advocate " and " car advocate investigation: Repair bad auspicious rich to jump over manufacturer to begin accord car advocate heal cost? " two articles told us the truth.
In in the investigation of car network, experience thing car advocate express, auspicious manufacturer is met and car of authority of partial breakdown dimension advocate sign a secret agreement, having among them is every the month gives a car advocate allowance oil is expended, be equivalent to " heal is expended " . Return vehicle of some dimension authority advocate, cannot get the answer of manufacturer for many times, walked up boundless dimension authority road.
Actually, auspicious rich jumps over product quality sales volume not to become direct ratio, each complain website data to show greatly, auspicious rich is complained more most centralized problem is gear-box, include a hand to move archives and 6AT to be blocked automatically, survive the abnormal knocking that be in and pause and transition, enclothe a breakdown and engine to shake for automobile body next, abnormal knocking, leakage is oily.
Auspicious in last few years sales volume achievement, it contends to let us feel gratified to what joint-stock brand forms, but excessive sale and compress the supplier is a fuse from beginning to end, so of from the bottom of one's heart dissuasive and auspicious, desertion excessive sale is packed, downstream industry catenary manages on the standard, technology of core of research and development of with great concentration, this is the line that expands for a long time.
Summary: This incident postpones action of black public relations to where the wind and the waves are highest again, the own brand such as the Great Wall, Chang'an, strange luck, land wind phonates in succession the appeal, boycott behavior of black public relations stoutly, vigilant network water army public opinion is oriented, maintain own brand development jointly, between own brand more should benign competition, it is with the user first, talk with actual strength, still look at social all circles can hand in hand together, achieve wind Qing Dynasty to enrage in all, environment of healthy network public opinion, build alliance of justice of Chinese car brand in all, return automobile industry a Sukhavati!
