These two days of hornet's nest by disclose, content borroweds, data makes a holiday, many fill water, cheat an user undisguisedly.

Hornet's nest is advocate the travel website that hits an user to produce content, appraise value is 2.5 billion dollar about, amount to makes an appointment with 17.5 billion RMB, one billion four hundred and ten million and sixty-five thousand four hundred and eight body measure a tycoon. Can be such alone horny animal, the problem that is exposed to the sun to go out is evaluated to be commerce sincere letter is short of break, business ethics rots, small gain lights monstrous fury, the friend encircles an expeditionary sound since the noise.

Hornet's nest of 21 million " true comment on " , having 18 million actually is to pass a robot, comment on from the masses, carry Cheng to wait to borrowed over there the competitor and come.

Cite a case, in same day time, same date can go a Zhang to be mixed in tung countryside, Shanghai now actually 3 ground of Nanjing, go visitting a girlfriend already, go ordering a public house to husband again, "Ignore south ignore north, but male but female " , stare tongue-tied making a person.

Again for example, some comment on the word that written essential unlike person says, be be translated directly from foreign website and come, still taking even in the comment " come from compendious English-Chinese dictionary " model of written characters.

Hornet's nest makes a statement subsequently, claim to comment on content to be occupied only in data bulk of hornet's nest whole than 2.91% , the Zhang name amount that is suspected of be being commented on phonily is occupied mediumly in integral user comparing is very little more.

Somebody continues very quickly to point out the flaw in statement, censure hornet's nest avoid the enemy's main forces and strike the weak point.

If 21 million " true comment on " those who occupy is a comment total 2.91% of a number, so the travel notes on hornet's nest, strategy should have 700 million, this nots agree with apparently fact.

If 21 million " true comment on " 2.91% those who occupy is data bulk size, that is shameless behave like a hooligan, because the comment on data bulk size of about a hundred word has hundreds of byte only, but a piece of picture has several MB however, what do this mean?

The data bulk that means a travel notes may be tens of thousands of times of a comment.

Hornet's nest still is in yesterday 22 days, formal to lodge a complaint, claim this is " already was checked the organization atttacks behavior " , the reputation that should use legal approach to safeguard his counterpoises.

Exposure discloses hornet's nest to build false group to also ask hornet's nest announces check result, will regard calumniatory counterclaim as otherwise.

Netizens also are full of anger to the incident that has turned white-hot, think hornet's nest evil person brings a lawsuit against first, unexpectedly still the face engages in a lawsuit, hope this disclose the scandal of real hammer into shape of hornet's nest, can gather up new clothes of the emperor.

Hornet's nest " true comment on " whether does number make a holiday, investigate finally by the court, the truth always is met become known.

But cause the business ethics problem that come out about this thing, I cannot eat melon masses when, I feel to be necessary to discuss together with everybody below.

1

Before remembering be in a lot of years, I go to an university making a speech on behalf of Microsoft, the student that gives software institute and computer science department says industry development and prospective trend, after be being told, raise one's hand of a student stands up, asked me a question, he says:

Do I think excuse me why the Windows that must we buy an authorised edition? Is the use of pilfer edition Windows and original Windows same?

You do not know, when I hear this word at that time, have how afflictive.

Why particularly afflictive? I answer him, if be people asks me this question, I can tell preach to manage with him, but you ask me this word, make me very sad.

You learn software management, you learn the computer, you had thought, crossed you 9 years to graduate from the university again, also can join company of a software, or oneself go doing poineering work, wrote a software, work laboriously works overtime, did very a lot of more thing, do not have time to hand in a girlfriend, do not have time to come home have a meal, bought sleeping bag to sleep in the company.

When release a product eventually, you hope everybody can approve your work, can buy your product, as a result full world is your pilfer edition, how do you think?

People asks me this problem calculated, can be you know, you did not come is a student that should rely on to write software to sell software to earn money, why do you ask I want to buy an authorised edition today?

Toward the novel, this is responsible to yourself's future, toward big say, this is responsible to whole industry and market.

This student is speechless, foolish foolish the station is over there, he himself had not thought, what should future rely on earn money? He himself had not considered this issue at all.

This thing gave me very big touch, this specification is in China whole society, a lot of people did not realize the thing that should protect others, not cheat, do not borrowed, this is particularly important, also be main commercial accomplishment, once go borroweding,become you others when, the effort that others work laboriously makes, value was dropped by dilute immediately.

You can feel seeming is short-term acquired a few interests, but the interest that what you harm is an user, it is the interest of the person that injured those all creation value.

A student is to feel actually to the acknowledge of pilfer edition of course, I am not indignant, I am afflictive and regretful.

2

I cite a case again, get.

Follow when me when getting cooperative, have a particularly big feeling, get having a very important company culture namely, transparent.

Myself is in get going up having " 5 minutes of business schools " , I need to follow get group close an account, look sold how many, we should undertake be dividinged into.

Can you be you know? Sold how many this business, I serve as an author, be impossible to see a database actually, see financial forms for reporting statistics impossibly also, said to sell how many this business so, I can choose to believe to get only.

Tell me e.g. it, this month sold 20 thousand " 5 minutes of business schools " , I can choose to believe only, if get making a holiday, I am a bit method is done not have. But you think to get meeting be on the number, to follow me cent is become a bit less, intended sold 20 thousand to say 10 thousand?

Won't, gotten fundamental way is, you are in today get platform go up, saw a product sell how many, finally is how many. " 5 minutes of business schools " now altogether two period add in sold 290 thousand, we take these 290 thousand number to do close an account in every quarter namely.

You think this is very common certainly, such doing incorrect? Right of course, but there are a lot of platforms now, such not doing.

The number that attends e.g. certain frequency platform is to make a holiday apparently, feel to allow authority the person that see is much, frequency is released subscription of a foundation can be filled to measure first casually after going up, obviously a person did not subscribe to, had written thousands of person is bought.

The end that such doing lets you feel myself is not the first namely, I am not so foolish, making up a few numbers foolishly at the beginning to fill then go up.

Platform of certain direct seeding is more such.

I once had tried direct seeding, without any conduct propaganda, did not say with anybody, it is pure want to do a test, unexpectedly very informal thousands of person is watched, be very strange?

I ask the public figure inside the line of business that does direct seeding later, they tell me to say, this number ten million cannot be taken seriously, this number probably scale is 1:20.

1:20 what meaning? There is only among every 20 people namely is true person, what person are additionally 19? It is the number that tiring-room keeps casually to you, or robot, intended coin 19 corpse give you, let you enthusiastic direct seeding goes down.

I cite a case again, the financing of Internet company.

When financing of some Internet company, claim him be in harmony 8 100 million U.S. dollors, actually be in harmony U.S. dollor of 8 ten million.

This is not alone phenomenon, this invests a circle in Internet for a time special be current, it is even " open secret " , every company him make a false report financing amount, everybody is clear about be make a false report in the heart, there was a main scale concern inside course of study even.

Why must so do? Must Where is slap one's face until it's swollen in an effort to look imposing?

Because feel him make a false report financing amount, can frighten remove other competitors, anyway you also do not know the actual condition, I listen to you with respect to random newspaper.

Adversary estimates oneself can financing 100 million U.S. dollor, listen to your financing 800 million U.S. dollor, had not hit, sniff wind and escape, investor also dare be not cast, give you 1 100 million, also be to hit water to float.

So whole industry is in make a holiday, everybody makes the number the holiday regarded as weapon, also the conscience with respect to nobody him bother about.

Conscience, was eaten by the interest completely.

3

Absurder, it is to unexpectedly some of person is encouraged publicly incite make a holiday.

Brush sheet for instance, this is a short message that gets before me, say I am in cleaned out treasure to buy many things, be have reputation buy the home, invite the member that I do those who clean out treasure to brush sheet, plain code marks a price, none be bashful, a little illegal element still uses this to undertake bilk even.

▲ invites me to brush simple short message

A few businessmen that do not have fine, defend the system that brush sheet for escape, the choice is annoyed and the user with true employ, this is the elephant in the room, be a kind of model go regular, it is interest consider only, do not be user consideration, the credence with likely not care a cent goes bankrupt.

▲ leaves a message on date of small letter public

Their a bit had not thought, this kind brushs vermicelli made from bean starch to brush reading thing in great quantities, can let whole zoology of date of small letter public becomes form smoke into smother, measure like mainstream of a few advertisement advocate say, everybody's day is more and more uneasy.

When an advertisement advocate the choice puts in advertisement, when the choice does not have the date of the public that make a holiday of credit, the user of 4.5 million, the likelihood has 4 million is to brush those who come out, that meeting is arrived to connect the home to search to be not worn by hole road. Put in advertisement again then, count the user, read a quantity to hit fold.

But such, can let brushstroke of those work laboriously brushstroke draw up the public date that come also is killed by the fault. Feel your 10W vermicelli made from bean starch, also with respect to 1W be true.

Bad money drives out fine money, whole market can be immersed in vicious circle.

What did today's Internet world bring? Digitlization brings the free flow of information, also bring the terrible extremely low cost that make a holiday, but what is more terrible?

It is the rationality that a lot of company acquiescent data make a holiday, think this is the original sin that can be understood and excuses, incite publicly even make a holiday. After developing first, administer, this is regard the user as the lie of fool.

4

Return hornet's nest incident to go up, somebody debunk the number makes a holiday, took off new clothes of the emperor.

But someone says, the good work that cannot you see it is done? How can you stare at its defect only?

▲ netizen leaves a message

This belongs to a model " pass with result lid " logistic, well-done, should praise commend, those who do poorly, behoove criticism supervises and urge.

This kind builds the harm that the holiday brings, the likelihood is ambitious of the profit that brings at hornet's nest, more important is, hornet's nest so do, meet those who bring whole business society rot, everybody so do, society of so whole business can break down.

What is to rot? What is to break down?

It is great rose to trade cost, we think to live in information originally more and more symmetrical Internet times, but just because Internet, created more information asymmetry artificially however.

Perhaps this, we should stand in line, of stand in line is not the person with specific certain, however stand in line is all dare data makes false soldier.

For monetary interest, somebody produces false poisonous powdered milk, knew perfectly well meeting to kill ten million the life of baby, still be be blinded by gain; Our children with a bang is fallen by mist haze place, our brother drank false wine and blindness, ourselves pretends in false world alive not care a nut, calm take next various chemical poison, connect the society of transparent equality on Internet now, be full of go to holiday and borrowed. The world should arrive badly after all what degree, can you just cause us take seriously and vigilant?

Sincere letter obtains integrity of a support successful company, because make a holiday, huge empire overnight grey flying smoke destroys.

Bring the company that amount to a letter, 3 deer milk powder is such.

Justice and justice can be late probably, however absolutely won't absent.

Recently, in get first phase asks quickly to answer quickly was recordinged, have a problem among them: Do a business, what is a lesson that should learn most?

Business ethics.

Commercial method can decide you fly much taller, business ethics can decide you fly much further.

I hope each person can understand this reason, we not only should fly high, more important is, want to fly far.

A person, stand fast only him belief, ability scores longer success;

Take the way of just honesty only, ability can have an unashamed a home to return to.