Last year " double 11 " Beijing east on vegetable pop chart, successive sale of 10 day, day amount to bully screen 100 tons is one is called " pachyrhizus empress " new brand.
Just as its name implies, "Pachyrhizus empress " it is a brand that sells yam bean. Because of district view difference, the pachyrhizus here is yam. Can see produce of the featureless that be like fine long hair sells the whole nation to all know, the people is right its " hold dish of hand " be full of curiosity.
Wu Weilian is " pachyrhizus empress " boss, when the reporter sees her, she is preparing Woerma's quotation. At the moment this woman of 40 years old, figure bony, the skin is dark, wearing the dress of flower of a yellow ribbon, a pair of plastic sandal are on the foot. The imagination of this and reporter is accorded with very.
What is the core competition ability that asks about a company. Wu Weilian holds out a back, point to oneself with thumb: "The core competition ability of our company, now is me. " halt meeting, "Can not coming is a group " .
"Pachyrhizus empress " producing area, in Fujian 6 a huge legendary turtle. The storeroom of white iron sheet of much square metre of Wu Weilian 1 000, be BMW, Ao Di and small building completely is new laying village appears all the more dazzling.
Wu Weilian does not have exclusive office, but her anteroom Wan Re two worlds -- left placed Zhang Jian's humble small bed only, rest for her; Right is a transparent stage cabinet that has qualitative feeling quite, put full famous brand protects skin to taste with of all kinds headgear. This resembles extremely her business and life.
On the business, the bully spirit that Wu Weilian misses to use his and effort do good agriculture step by step this hard business; On the life, she says with respect to the A Ma that resembles roadside of 6 a huge legendary turtle in that way: "6 a huge legendary turtle do not have a poor " . And " pachyrhizus empress " sweet business, also be in just about suffering and rich in be born sadly.
1
The earthy trade of rich lady
Before contacting pachyrhizus, wu Weilian is the rich lady of godchild of husband of a photograph is in the home.
She has become a teacher, should sell too, had opened honey plant, the husband is the manager of company of a few trade, still one play artful young man and woman to circling genu. Can say, her life is quite ideal already. But after idle comes down, wu Weilian always feels the sky in the heart falls fall.
A few years ago, wu Weilian from the family member there be informed, promise to go to what native place buys yam bean purchasing business to give a state temporarily, large quantities of ought sell the pachyrhizus that go out to be able to pile only in farmer home. After understanding a situation, she and the village leader that be anxious are consultative, oneself help think method is handled.
Be when, wu Weilian as it happens returned to a family, built number of a public for goof. Pass public mark, she called together a batch of big vermicelli made from bean starch to help the farmer of 6 a huge legendary turtle solve the difficult problem of pachyrhizus keep long in stock.
As a result of the sanded land with 6 special a huge legendary turtle and peninsula climate, pachyrhizus is place's main crop, and mineral content taller, smell is very sweet, in place bound taking money has one large quantities of embracing wholesale. Nevertheless, the farmer sale to pachyrhizus however relatively extensive is backward, besides can purchase business to supply to minority, more be a small vendor's stand is placed to be bought for the tourist in roadside, income is less. Nobody thinks of this full ave some things, one day can the brand is changed.
Between 2 climate, below Wu Weilian's appeal, pachyrhizus sells entirely. Come late person still complains: "Be quite much, how to sell, you search to me again some come! You search to me again some come!!
One language sleeps lightly dreamboat. Can him fill is short of regret in the heart that spells a plan, wu Weilian appears to had been found.
In the Wu Weilian of for a long time of the life in the city, hit upon one kind returns uncut jade to put in true opinion 's charge. Pachyrhizus touchs the softest thing in coming up against her heart it seems that. She wants to be the 6 a huge legendary turtle that fostered her to do bit of business, make the value with real pachyrhizus of 6 a huge legendary turtle personally.
Bringing passion of have one's bosom filled with, wu Weilian cleared away his baggage quickly. Put down the LV of full ark, Prada, carrying an average double shoulder package on the back, wu Weilian moved the iron sheet room with 6 pallet a huge legendary turtle none hesitantly from 3 of Fuzhou advanced apartment, every day both ends of storehouse sanded ground runs.
Common saying says, it is difficult to enter frugal by excessive. But this to Wu Weilian character, it is the thing that nots worth to carry: "Since choose to return land, that should be free from anxiety the thing that has done this. That should be free from anxiety the thing that has done this..
Think of to sell yam bean at first, wu Weilian says: "With so old sale experience, I believe I choose the eye of the product. The pachyrhizus with so beautiful, delicious besides, how can you sell do not go out? How can you sell do not go out??
But arrived to want true gold silver to be bungled really when going down, she or some do not have a bottom.
After all the experience that what oneself accumulated in the past is traditional trade. Internet produced huge impact to traditional industry, sale means and sale setting produced the change of world-shaking. Go by oneself only those things, far the change that can't get used to the market. Then, wu Weilian at one's own expenses tens of 10 thousand yuan, attended sale of of all kinds Internet to groom class.
Of leisure, wu Weilian likes to look " Wu Zetian " , she enjoys the bully energy of life on Wu Zetian body. After clever light shows suddenly, wu Weilian thinks of to be able to think his pachyrhizus builds an IP image, archetypal day of use force criterion. "Do not have a brand, we make a brand; Do not have a standard, ourselves establishs a standard. My pachyrhizus, be about to make a trade inside ' empress ' ! Be about to make a trade inside ' empress ' !!
Then, pachyrhizus outer packing of Wu Weilian, on the maize carton of Founder awesomely the cartoon of a bright look " Wu Zetian " figure, on the side 4 big character -- pachyrhizus empress.
2
What you do is wrong, it is wrong
The business has a model to have kind gradually, wu Weilian's mood has a place however " Down " .
The company produces base from some finite, to enlarge scale of production, wu Weilian decision and the farmer that sell ability inadequacy cooperate, let them offer money solely for oneself. Farmer people pen Zhang calculated in the heart: Cultivate land melon relies on a day to have a meal namely, the hard to avoid when weather is changeful is damaged, even if him bumper harvest also can not sell entirely certainly go out, be inferior to be to one's profit of Wu Gong goods. Can have however among them so a handful " alien " : "Offer money solely to you by what, do you sell do not go out are we can you also be in an unfavorable situation? Do you sell do not go out are we can you also be in an unfavorable situation??
Of Wu Weilian settle way probably crude, but very get effective: "Whole 6 a huge legendary turtle, only I can sell yam bean entirely go out, only I can let you before gain comparing more money. Only I can let you before gain comparing more money..
Anti became embrace wholesale, the trouble also followings sb's heels and can come. To can receive fund more, no matter pachyrhizus stand or fall, farmer all is put into the pocket, come in the storehouse that pulls Wu Weilian. It is originally in Wu Weilian's tentative idea, pachyrhizus sent him to invest 10 thousand yuan of tens of built warehouse, can begin sorting case directly. Which think of, the pachyrhizus before each is crooked melon cracks a jujube, some snapped one chunk, some covered bug eye even, can such pachyrhizus deliver goods how?
In fact, difference of this kind of consciousness, all the time lie across is between Wu Weilian and farmer: One party wants to make a brand with character; Other one party wants to sell yam bean only.
Then, wu Weilian decides to invite a batch of farmer additionally, be in charge of be being collected gently with handle gently dig pachyrhizus, undertake to pachyrhizus the abecedarian is chosen when bagging, carry storehouse again. And former farmer needs to be in charge of cultivating this one circuit only. Such, the situation of the good and bad are intermingled prevented on the oldest rate, the pachyrhizus that assures storehouse all has better quality.
Want to return 6 a huge legendary turtle only, the first thing goes Wu Weilian namely turn everywhere in manufacturing base, random examination farmer is collected dig a circumstance while, the growth that also sees pachyrhizus state. If discovers pachyrhizus appears what problem, direct a phone makes farmer, remind the other side to be handled immediately.
Slowly, farmer saw fierce point of Wu Weilian gradually.
For instance, their pachyrhizus booth is a 2 pieces of bench, board, build in street edge. The pachyrhizus size on booth is differ, wrapping trifling sandy soil, theory jin sell.
The yam bean that Wu Weilian sells is not quite same however. Every pachyrhizus presses a gram number plan is heavy, the pachyrhizus that is aimed at child edible has 50g~150g only, the pachyrhizus of adult edible is 150g~500g. Pachyrhizus appearance is clean, those who look so that see magenta is cortical; After covering plastic net, bale in the paper case that is put into yellow by the worker again stick sheet, the price also twice grows.
As " pachyrhizus empress " explode red, the social status of pachyrhizus of 6 a huge legendary turtle also went up, the heart of a few farmer begins gradually " wave " .
These farmer are hiding the truth from Wu Weilian, sold other vendor stealthily goods. Of come to an agreement or understanding exclusive, be given birth to before the interest however break. After knowing a condition, way of Wu Weilian processing is very simple also: Behead stands definitely, stop to cooperate immediately, joined its " blacklist " . "Deal, the most important is sincere letter. The most important is sincere letter..
It is pair of farmer not merely, to oneself client, the Wu Weilian sincere letter for oneself, often also do not give the other side outer part. For instance, when interviewing, a certain client asks Wu Bi needs a horse to make up the car delivers goods. "These days, do not have law hair. " she hanged a phone to reject the other side directly, not leave some leeway.
In fact, wu Weilian also is not deliver goods without pachyrhizus. It is 6 a huge legendary turtle just ended only successive the rainstorm of half month, the pachyrhizus that rainwater has immersed, through easy damage is being allowed after line-haul. Although order had piled up a lot of, "Aux would rather endure a few times more scold, also go out the pachyrhizus hair that has hidden trouble anything but. Also go out the pachyrhizus hair that has hidden trouble anything but..
Wu Weilian is an upright person work, formed public praise in place gradually.
In October 2017, the company holds water only when 3 months, beijing east purchase requirement Wu Weilian to be with the price close to cost coming " double 11 " supply pachyrhizus, day all 50 thousand. "Day all sales volume is most 20 thousand, 50 thousand are afraid is an incredible story. " Wu Weilian called a discount in sales volume of heart lieutenant general, under hesitation, she still agreed.
"Double 11 " the 1st day, "Pachyrhizus empress " order was close to 50 thousand. For goods insufficient Wu Weilian was purchased that day personnel scolded enough, ask she will prepare 50 thousand pachyrhizus tomorrow.
That evening, wu Weilian appeals to the villager hire housing, just ready 3 storage base, still combine a lot of farmer rapid deliver goods arrives storehouse, mix personally workers loading of a sorting. The 2nd day, 50 thousand pachyrhizus, 1 many. After the activity ends, "Pachyrhizus empress " sale accumulative total exceeded 1 000 ton.
Via this one battle, "Pachyrhizus empress " fame big a confusion of voices, in making pachyrhizus trade truly " empress " .
3
Regnal develop border plan
Pachyrhizus is sheet is tasted after all. Wu Weilian avoided the ground to encounter the problem that how detonates sheet to taste heat continuously hard.
Although 6 a huge legendary turtle are OK annual grows sweet potato, but suffer weather extremely easily to affect, often produce the situation that delivers goods hard. Accordingly, begin from the beginning of the year, wu Weilian runs everywhere in the whole nation, inspect the pachyrhizus that picks each assortment, in other suit those who grow sweet potato to produce an area to have stereo position. In improvement weather reason creates the situation with insufficient stock up, also can be take money people the sweet potato that offers different mouthfeel.
In addition, she plans to make kingdom of a pachyrhizus plan: Cover pachyrhizus cultivate, grading, deep treatment, brand shop, build chain of entire industry of a pachyrhizus.
Specific for namely, wu Weilian will open store of a few flagship in partial city, outside baking pachyrhizus and fresh pachyrhizus except sale, still can match deep treatment of melon of each cultivate land delivers healthy lifestyle. After forming force, export professional operation mode and pachyrhizus product to urban copartner again, the operation management of door inn is in charge of by urban him copartner.
Ask why she herself doesn't open straight battalion store, wu Weilian says: "The joins in collaboration and operation are another commerce domain thing of brand shop, I do not understand, also do not want to do. Also do not want to do..
Do what oneself understand to mix only can the business that the palm dominates, also be probably " pachyrhizus empress " one of reasons that can grow quickly.
When leaving 6 a huge legendary turtle, mention with the taxi driver " pachyrhizus empress " , he laughs laugh: "Wu Weilian can be the boss that everybody of 6 a huge legendary turtle knows, a lot of person in our village is in she there charge for the making of sth. . You see the A Ma of roadside, also be the pachyrhizus worm that goes giving her in sanded ground. Also be the pachyrhizus worm that goes giving her in sanded ground..
Probably, in 6 a huge legendary turtle in the eye of people, compared with pachyrhizus, wu Weilian more resembling is true empress.
Just shuck off the label of businessmen, what Wu Weilian in one's heart still is having Chinese conventional woman is idiosyncratic. Interview before beginning, wu Weilian's man sits in advocate go up to greet for client cloth tea, wu Weilian is static sit quietly tells the job to employee on side position. Interview in reporter signal after beginning, her husband went aside, wu Weilian just sits advocate on begin to communicate with the reporter. Raise a career and family, she thinks, no matter feminine career has many strong and outstanding, the age with arrived certain gets married with respect to this parturient, also should depend on in the family oneself husband and family.
Perhaps be a heart is effeminate gifted Wu Weilian is right of land have deep love for, explicit gifted stoutly she accuses to commercial palm, just made the sweet trade of this empress finally.
- The End -
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