"Gong Niu " contend for:
Finish concerns one paragraph the most effective method is an interest
The battle that red ox China runs escalates continuously, of management Thailand red ox make a family name familial the droit that thinks Thailand Gong Niu owns brand of series of Gong Niu beverage, do not wish to give red ox China authorization of red ox brand again, think its should stop to manage expire liquidation; And red ox China thinks, manage actually what as red ox beverage 20 one's remaining yearses are in China square, red ox China and make the collaboration with familial family name should be not stopped at this point.
Recently, rich play chess is bilateral- - the controversy of Thailand Gong Niu and Chinese Gong Niu ferments ceaselessly. Of red ox Thailand control a partner- - group of Thailand day silk releases statement suddenly to say to already mentioned to be liquidated compulsively to company of Gong Niu China.
And the China Bin group that runs red ox China is unwilling also give the impression of weakness, that day in the evening, severe Bin of partner of red ox China (president of Hua Bin group) immediately response, the female Yan Danhua that weighs Yan Bin also is one of partner of Thailand Gong Niu, did not hold stockholder in headquarters of Thailand day silk before meeting and board of directors, any opinion on public affairs that forbid red ox China to continue to manage all break the law, if peaceful just holds to break a contact, will be found out the economic compensation of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class.
Be in early 2016, thailand day silk is mixed because of brand access asset is attributive problem, with operation of red ox China Fang Huabin group produces issue. According to business information fair show systematic data, red ox China manages deadline to expired on September 29, 2018. Dan Huabin group does not wish to stop to manage, upgrade to litigant phase with peaceful square contradiction from this.
The person that Tai Gongniu incident pays close attention to in is very much, we with " Gong Niu " as the keyword, be in " the sound of WJMonitor public feelings " on the focal point that sees people attention, according to heat sort, rank the topic that the news of before 3 discusses to be concerned with the attributive problem of golden canister, it seems that the contends for final result to be able to concern domestic function beverage huge market of this golden canister comes by who dominant, this also perhaps is the reason that day silk group holds to to want to be liquidated compulsively.
Alleged and compulsive liquidation, simple for it is a company disband, cannot see golden canister red ox again from now on.
Industry of the beverage 40 years ago is molopolized by Coke Cola, red ox beverage calls strategy of dissimilation bussiness trip, fixed position is the functional sex beverage of life-giving and complementary capabilities. Strategy of this differentia dissimilation makes Gong Niu kept away from Coke Cola, a blue sky is entered in functional beverage market.
Go up in propagandist promotion at the same time, red Niu Ye is the path of sale of deep know well, advertisement puts in on TV network, and sponsorred a lot of sports matches, hit " your energy, exceed your imagination " catchword. A brand of red Niu Chenggong and vigor passion are united in wedlock, let ten million consumer be when exhaustion, the first thinks of is Gong Niu.
Gong Niu carries brand sale, made the faucet of functional beverage, also be Gong Niu this name, gifted more meanings.
In incident initial stage, day silk group and China Bin group issue announcement for many times, indicate position each other merely, did not make materiality move. And the statement of bilateral 24 days night at swords' points, broke this balance thoroughly.
Although China Bin group makes move already, roll out functional beverage " steed " , and lend sale of contest of situation electron athletics promotion, but compare with Gong Niu, the expression of steed fares badly really, even a lot of people had not listened to have so a beverage.
Of the red pot that added much treasure and Wang Laoji last year contend for, fall eventually next heavy curtain. Of the golden canister of the peaceful in nowadays contend for recrudesce, and condition grows in intensity. Of apparently bilateral contention is right of administration, it is the attributive problem of the brand actually, the product can be replaced, but the value of the brand just is core.
Good brand is OK by consumer hep approbate, also can bring for the enterprise continuously accrual. Of this gold canister contend for finally after all who will win, our wait and see what happens.
? ? Link: Make a family name beverage of familial, red ox and joint-stock company
Make a family name familial (YoovidhyaFamily) it is the whole world Gong Niu brand and " Gong Niu " the introducer of brand and possessory, also be the exclusive holder of recipe of global red ox. Red ox beverage is at first by Xu Shubiao (ChaleoYoovidhya) 1975 research and development succeeds.
As the red ox success in the international market, 1993, xu Shubiao founded in Hainan province the first factory that Gong Niu is in China, and with Chinese " Gong Niu " name. 1995, make a family name familial with other shareholder (include Yan Bin among them) joint-stock established limited company of Gong Niu vitaminic beverage (joint-stock company) .
