With " rent " replace " buy " , be in recent years home gradually arisen car is retail mode.
Case of Luo Lan shellfish and build yuan of capital " finance of 2017 China car reports " show, chinese financing rented permeability to be not worth 2016 3% , and in market of North America maturity, the pattern that the consumer preference that has nearly 50% hires through financing has a car.
The car that held water in June 2015 is new retail platform " earthnut good car " the development potential that saw financing hires pattern, with " new car is hired continuously " cut the market.
"Hire continuously " it is car financing rent among them a kind of mode: Car ownership belongs to financing to hire a firm, use belongs to consumer. But because the car is registered,company under one's name is rented in financing, a lot of " property right " the domestic consumer with stronger sense accepts this kind of mode hard. Accordingly, what the company of domestic most financing that rent uses is " time hire " mode: Consumer has the droit of the car and access, just mortgage the car financing hires a firm during rent, rent expire call in droit.
Chen Pengyun is accepting the associated author of earthnut good car 36 krypton express when exclusive special interview, everybody is met to the use of the car after slowly desalt " property right " concept, but this kind of idea is changed do not happen between one night, "There just is the space that the company grows in the process of this trend. "There just is the space that the company grows in the process of this trend..
Accordingly, guest of target of earthnut good handlebar group the 25 arrives 35 years old youths that fixed position hires pattern to be happy to accept, aim at a car to retain the 345 lines city with not high still volume. "Retail channel does not have traditional car to cover 345 lines well actually, although some of 4S inn can be enclothed appropriately, but link of its whole after service also is not perfect. " Chen Pengyun says.
Recently, earthnut good car announces to finish 2. The B of 100 million dollar annulus financing, get by triumphant glad capital cast, gao Cheng follows cast, old partner capital east finance and peak luck capital continue to add hold. After epicycle financing, " earthnut good car " become new retail alone horny animal industry, rank a car new retail the first echelon formation. Current, congeneric of the first echelon formation still have young soya bean and play a car.
Chen Pengyun tells 36 krypton, epicycle financing basically uses do 3 businesses: The first, enlarge straight battalion channel, 500 when enlarge the end of the year from inn of door of 400 of present straight battalion, next year the likelihood is achieved 800 reach 1000; The 2nd, pass big data and efficiency of informatization promotion operation and client experience, include to build wind to accuse system, implementation to be examined and approve automatically etc; The 3rd, develop business of the market after the car, draw a talented person.
Chen Pengyun discloses, earthnut good car begins profit from 2016, 2018 the portfolio first half of the year relatively the corresponding period grew 4 last year times. Their biggest competition camp, the straight battalion channel that is countrywide chain assured the standardization of brand kimono Wu, in the past more than 100000 clients were accumulated 3 many years in time, built good public praise.
Chen Pengyun thinks, a very short time can not build good public praise, be imitated to borrowed by the competitor hard.
The growth of portfolio showed what after be being hired first, be bought and buy a car in installment consumer is right approbate degree in promote gradually, but rent this pupil meaning to financing for, risk control is an inevitable question. Earthnut good car hires car head at present to pay proportion is 10% , a Fu Ru with so low refer when why avoiding bad Zhang risk, chen Pengyun expresses, major client can sign the 3 lease that arrive 4 years, after lease ends, the client needs pay only a yuan of fund is OK and direct change the name of owner in a register, meet existence client not to want the case of the car scarcely.
In addition, chen Pengyun discloses, leader plant may fear this kind hires mode to be able to pound their existing 4S system continuously, but " what our more does is an increment market, is not the market that put an amount. is not the market that put an amount..
Get those who cast epicycle financing Mr Lin Lin weighs partner of officer of triumphant glad capital, of earthnut good car " straight battalion, straight hire, the perfect union that setting serves below the channel on the core business pattern that collects continuously and line and line, dish lived the car of 345 lines city consumes the market. Dish lived the car of 345 lines city consumes the market..
Refer Beijing east financial abidance is added cast, chen Pengyun expresses, beijing east need " car " this setting will cut the market. In the meantime, beijing the big data east is more overall, it is more mature that wind accuses a model, can help the operation efficiency that promotes earthnut good car. In addition, beijing east wired load door, earthnut good car is wired next clients, both can realize the get through of the discharge below the line on the line.
Beijing east area force shows financial vice president, capacity of the channel below the line of earthnut good car is Beijing east finance does not have a bound in the car the beneficial complement on retail distribution. Beijing east finance will be on the zoology business such as rural way station is as good as earthnut car collaboration development car sinks the market. Current, beijing east the car finance customer that the entrance on the line such as financial APP brings, online on win a car white the forehead is spent after examining and approve, basically provide service of the follow-up setting that make a car by earthnut good car.
In addition, chen Pengyun is mentioned for many times in the special interview, the market after earthnut good car wants to be emphasized in the car now develops new business, what realize pair of automobile industry catenary thereby is complete enclothe.
