Article of Cui of Sun Ke of reporter of Henan business newspaper / article Deng Moli / graph
Applied since October 1 last year " Zhengzhou city outdoors advertisement and fascia setting regulation " specific provision, the window after the taxi does not allow stickup advertisement.
Till this year on October 30, bureau of canal of Zhengzhou city town holds a press conference, announced " about road of town of Zhengzhou of print and distribute standard of outdoors advertisement punish carries out two side the announcement of plan " , ban ad of the window after Zhengzhou city taxi in the round. Such one violates the outdoors advertisement project of compasses, one year in Zhengzhou market battalion closes to exceed 20 million yuan however.
Land Zhengzhou more than 10 years, advertisement of the window after the taxi is how the course is examined and approve, how to get superintendency chance to exist again up to now? To this, henan business signs up for a reporter to visit each relevant director department, seek the solution.
[investigate]
Clerk of wide new ad: Zhengzhou is all advertisement of the window after the taxi is by its exclusive operation
Want to do a taxi in Zhengzhou outdoors advertisement, do not circle limited company of wide new ad.
The personage inside a lot of course of study expresses, know this company, "Want to be after Zhengzhou taxi the window is stickup advertisement, get need to look for them. Get need to look for them..
Before this Henan business signs up for discovery of reporter seek by inquiry, continued on November 1 " against the wind commits the crime " stickup advertising of the window after new taxi, be staff member of extensive new advertising.
The driver king gentleman that drives a taxi all the year round in Zhengzhou tells Henan business signs up for a reporter, advertisement of the window after Zhengzhou taxi is stickup already had history of ten years at least. He still expresses, advertisement of the window after the taxi already by monopoly of an ad firm, "Zhengzhou taxi sticks advertisement is ' enforce partly ' of the gender, you are not stuck also did not stick, want to stick what must want to stick this company, can be checked otherwise. Can be checked otherwise..
The view of Mr Wang and photograph of view of clerk of extensive new advertising are similar. On November 1, reporter of Henan business newspaper contacted wide new ad with the client's identity personnel of a business, the other side expresses, current, advertisement of the window after all Zhengzhou city taxis is by them of exclusive operation, "There is the resource of many 10 thousand taxi in our hand, company and office of government of Zhengzhou city passenger transport cooperate directly, have the right that issues solely. Have the right that issues solely..
Divide in addition, reporter of Henan business newspaper still is in from passenger transport management over there relevant controller understanding arrives, they and wide new ad are put in the impact with direct business, what ever was in charge of advertisement content is return to examine and approve business before, "Await in those days, only wide new ad was examined and approve. Only wide new ad was examined and approve..
On October 31, 2018 Zhengzhou railway station on the west square, the glass after partial taxi has ad
[data]
Zhengzhou the 7 windows after becoming above taxi are stickup advertisement
So, is the window after Zhengzhou taxi stuck is advertising phenomenon common?
On October 31 afternoon, reporter of Henan business newspaper is in Zhengzhou east railway station of station, Zhengzhou square taxi waits on the west the discovery when area seek by inquiry, not be the window after all taxis is stuck have ad, the window after the taxi that also has one little share is neat very. Statistical discovery, about in every 20 taxis, have 13 taxis about, stickup hind window advertisement.
And this number scale, the data that also provides with bureau of canal of Zhengzhou city town is similar.
Provide bureau statistic data according to Zhengzhou city town, current, zhengzhou make one's rounds swims the taxi has 10908, stickup hind window advertising car 7800, 71.51% what take taxi aggregate amount.
When reporter of Henan business newspaper is being interviewed, clerk of wide new ad ever expressed, stickup a car is 240 yuan every months probably. 7800 cars that with the city tubal bureau offers will calculate, advertisement of the window after the taxi this business, ad firm every months but enter an item in an account many yuan 180.
On October 31, 2018 Zhengzhou railway station on the west square, advertisement of the glass after having a taxi persuades to retreat small 3
[the history]
Management of Zhengzhou city passenger transport is in: Advertisement of the window after the taxi is garrisoned Zhengzhou has gone to enrol bid program but cannot find action bid formalities of formalities, advertisement of examine and verify
On November 2, henan business signs up for a reporter to come to office of government of Zhengzhou city passenger transport, regard the director of taxi industry as the branch, how much do they understand to advertisement of the window after the taxi?
To this, chief tells Henan business signs up for a reporter related office of passenger transport government, go up century 90 time, after advertisement of domestic taxi automobile body is banned, association ever sent letter to public security branch related taxi industry, the request allows advertisement of the window after the setting. Subsequently, won approval, but requirement advertisement is sheet shows face ad (can from outside the car seeing inside the car) . Namely thenceforth rises, the window after Zhengzhou taxi also began to appear advertisement.
This chief says, more than 10 years ago, wide new ad had accepted business of ad of window of the car after the taxi from inside the company hand before, before operation of that ad company, go have action bid program, office of passenger transport government regards business as direct branch, also had signed relevant agreement with ad firm. But specific it is which department action bids, whether passenger transport management is in dominant, because time is ages ago, the leadership changes for many times, enrol the relevant agreement that bids office of file, passenger transport government and ad firm are signed to be found hard, cannot decide.
"The requisition that ad firm hands over, after passenger transport management is in examine and verify, be sent, without keep. " this chief says.
Why does wide new ad profess advertisement of the window after taxi of exclusive operation Zhengzhou?
"Other ad firm is actually OK also advertisement of the window after operation taxi, but come round to seek advice without other ad firm, I guess, the likelihood is time of operation of wide new ad grows, force is large, other company feels likely cannot shake is wide new advertising position, squeeze it. Squeeze it..
This chief says, zhengzhou has ad of the window after 8000 taxis are stickup about, wide new ad has 449 stickuply, other manage by individual Xiaogong privately is stickup, "Every time is new issuance advertisement, include content, stickup amount, stickup time to submit written application by ad firm, be in examine and verify by passenger transport management. Be in examine and verify by passenger transport management..
[response]
How is advertisement of the window after the taxi superintended before this? Departmental door responds to business solely to sign up for a report
Advertisement of the window after the taxi, city of Zhengzhou having damage " Yan Zhi " advertising Wu, be in however Zhengzhou " cruel grow " . Last year by qualitative violate of compasses it, why when lie between a year of ability to be banned? Come for years, the branch is superintended to its by what, indulgent it grows without foreword?
? Bureau of canal of Zhengzhou city town: Rose 2017 even if violate compasses project, the branch is administered jointly related Ceng Zhihan
So, does city canal execute the law is the branch superintended in advertisement of the window after the taxi in what effect to have?
Chief expresses bureau of canal of Zhengzhou city town related office of outdoors ad government, apply since October 1, 2017 " Zhengzhou city outdoors advertisement and fascia setting regulation " clear, advertisement of the window after the taxi belongs to outdoors advertisement, and do not allow stickup, the supervisory government that city town runs administration to be in charge of a branch to be in charge of outdoors advertisement and fascia setting works, traffic is carried wait for branch and unit to ought to be inside respective duty limits, the supervisory government that has done outdoors advertisement and fascia setting jointly works. "We also traffic of city of Ceng Xiangzheng state appoint hair case, administer advertisement of the window after the taxi jointly. Administer advertisement of the window after the taxi jointly..
This chief says, this year in June, zhengzhou city traffic carries committee to ever had allotted a file technically, ask normative taxi bodywork is outdoors advertisement, ask to keep clear of the advertisement outside taxi car window, "Nevertheless, we are when 2015, hold right turned over traffic appoint execute the law detachment, so, although had cleared at that time, but because did not execute the law,counterpoise, can raise a requirement to taxi company only, without more significant step. Without more significant step..
Newest progress: Before November 25, cleared and all hind window advertisement
On November 2 afternoon, office of government of Zhengzhou city passenger transport sent his to be opposite the newest file of punish of advertisement of the window after the taxi.
Be in this the name is " Zhengzhou city cab industry clears about banning advertising of the window after cab is stickup informs " in, requirement of office of passenger transport government must not be in the place of the hidden danger of existence transportation safety such as window of automobile body, car to install advertisement, ban lawfully clear advertisement of the window after cab is stickup. Each taxi business and individual operator, arrange car examination entering the arena, build stage Zhang, at undertaking be checkinged oneself rectifying and reform to advertisement of cab automobile body before November 25, cleared and all hind window advertisement. Superintend and director of composition of office of passenger transport government guides group, on November 26 ~30 day is checked oneself to each cab company rectify and reform a circumstance to undertake superintend and director guides examination, discovery is checked oneself do not rectify and reform those who reach the designated position, according to relevant provision processing.
(edit Dai Chenxi luxuriant beautiful)
