"Day price mobile phone " price more is to be based on the element besides mobile phone technology, the commonnest is with luxury the manufacturer cooperates, the value that carries luxury brand gifts price of excessive of mobile phone more. Manufacturers of a lot of foreign mobile phone once had had medium of this kind of sale, short-term inside attracted one part client really, got extra income. But look for a long time, do not have from go up at all avoid to miss a technology to upgrade then downfallen destiny
Recently, homebred mobile phone tastes number money newly to be released thick and fast, among them a few price cross 10 thousand yuan " day price mobile phone " caused many attention. Somebody says or state with certainty even, homebred mobile phone has surmounted the person that malic mobile phone becomes the be the acknowledged leader of mobile phone industry. In fact, mobile phone " day price " do not mean value catenary high end; Contrary, partial manufacturer is fond of release day price mobile phone, just exposed competition of mobile phone industry to be faced with serious and coessential the issue that turn.
In manufacturer of domestic and international mobile phone production technology already was in the circumstance of same standard to fall, it how realize appreciation excessive value through differring dissimilation is very important to how realize appreciation excessive value through differring dissimilation. Brand and ecosystem of perfect mobile phone soft hardware are the crucial factor that poor dissimilation competes, malic company relies on this kind of advantage to manage usury profit just about, the price that tastes the part newly mobile phone product rises considerably, achieve 10 thousand yuan even. Current, homebred mobile phone still has very big difference in this respect, the interval that before making productive items, still controls in 1000 yuan contends for meager gain, enter the product of 3000 yuan of above or minority. Release " day price mobile phone " , regard a kind of sale as the method, can promote a brand on certain level really famous degree, but achieve scope effect very hard.
Consider carefully to see not hard, "Day price mobile phone " price more is to be based on the element besides mobile phone technology, the commonnest is with luxury the manufacturer cooperates, the value that carries luxury brand gifts price of excessive of mobile phone more, material of crust of have the aid of the production difference feeling such as design of qualitative, exterior. What more of shift of this kind of sale leans is not oneself technology, however partial crowd the preference to luxury, this also accords with the preference of foreign luxury manufacturer to Chinese market fitly. Actually, the product excessive price that will promote a mobile phone through beginning collaboration with luxury manufacturer is not new measure. These mobile phone manufacturers once had had Nuojiya, Motolora shift of this kind of sale, short-term inside attracted one part client really, got extra income. But look for a long time, do not have from go up at all avoid to miss a technology to upgrade then downfallen destiny.
Want to realise soberly, the capacity that homebred mobile phone leads innovation is insufficient still. For instance, when malic mobile phone " bang screen " just appeared, home sneers at one piece sound, but after a year, homebred mobile phone used this one design generally also. Although homebred mobile phone passes development to participate in globalization industry catenary in recent years, promote workmanship and quality ceaselessly, optimize software system, already created a lot of excellent program and design, some respects even excel abroad brand. But will look at present, in the iteration process with great every time of mobile phone industry, homebred mobile phone still lacks innovation before look up eye.
Look from deeper administrative levels, homebred mobile phone still lacks drive industry catenary to serve the ability at innovation. Mobile phone industry is the industrial catenary of high socialization, globalization, tycoon of foreign mobile phone, or it is oneself is had include the chain of chip, screen, complete set industry that stores inside, or it is to have what can control integrated industry chain to exceed powerful force, or it is proper motion research and development, or it is drive supplier innovation, the technology of oneself of final translate into innovates. These just are lack of manufacturer of homebred mobile phone, because this is done very hard,lead type innovation, do can morely only with from model innovation, in kongfu of sale channel and service mode fluctuation.
The development of homebred mobile phone enjoyed our country to regard the world as the huge extra dividend of market of the biggest mobile, but in recent years mobile phone market is added fast put delay to had made clear continuously, consume demand to be being returned to in reason, the mobile phone innovation of instantly satisfies more consumption to upgrade hard appeal to beg. Notable is, to manufacturer of global mobile phone, the arrival of 5G or it is new opportunity, 5G will release new giant requirement, what also can initiate mobile phone trade is new round change, some mobile phone manufacturers are met further, some meeting face cruelty to go out bureau, go up in the technology only much more diligent, in lead type on innovation many gain, ability of homebred mobile phone gains more market opportunity.
