1979, china of backstage of iron of Coke Cola return, the friendship that can using foreign currency certificate only at that time is bought in shop and guesthouse of concerning foreign affairs or foreign nationals. Drinkable pass " genteel group " , think in succession super drink hard, it is American takes cough liquid medicine to come nevertheless flicker Chinese. Coke Cola company has made an investigation at that time, the person that has 70% above at least thinks this is a kind of strange beverage, similar laurel is oily, actually laurel oil is the most important additive that cannot replace in Coke Cola really, although evil period is made in two countries, coke Cola company also all the time try every means is purchased.
Subsequently, change of Coke Cola company publicizes strategy, publicizing Coke Cola is American culture is indicative. Strategy is changed, several years short, market of rapid fashionable China.
This is " culture sale " a classic case. Visible, between sale, "Culture " be not worthless, similar case, also can reflect on Pu'er tea body.
2005, a train of horses carrying goods is held into the activity of capital of Beijing luck tribute, go to Beijing from Yunnan, carry tea on the back to carry with the most primitive a train of horses carrying goods, pass more than 10 province on the way, the report that media persists, let " Pu'er tea " eye shot of masses of 3 words regain, pu'er tea is become in those days a popular vocabulary, majority Yunnan person also is just know Pu'er tea in those days. In this sale, culture of a train of horses carrying goods is an important promotion is nodded, "Pu'er tea " it is the person that be benefited. These 3 words are similar to Pu'er tea to be pushed forcedly, underline these 3 words ceaselessly ceaselessly just.
A tea of the late strength that Pu'er tea is relay a variety of oolong tea kind, from after fermenting partly, ferment, this evolves into seem to accord with the history spread cables of tea market alls alone.
If we are careful,dug goes down, the element that can discover Pu'er tea is popular is very interesting.
Somebody is attributed to Yunnan great part of a historical period to plant, yunnan great part of a historical period is planted connotation material is tall, it is 3 times what flocculus plants mediumer, comfortable make ferment tea kind. Somebody is attributed to the craft that bask in blueness, the green tea that bask in blueness than carbonado blueness fries viridescence tea, maintained enzymatic active, with benefit the reappearance ferment henceforth, produce more and good material.
The comparison of advantage of this kind of material, asing if is Pu'er tea be able to popular argument. But, the world everythings on earth, the world 10 thousand tea, all its actor or actress, all have the reason that have one's moment.
Somebody is attributed to appreciation, it is appreciation is urged went up Pu'er tea is multiple, number is centuple. Nevertheless, observing market reality is however, tea guest is forced to make Tibetan home, the cascade of a kind of layer that Tibetan home is forced to make tea trade adds effect.
The element of above, it is the element that the market behaves nevertheless, its core depends on immanent " diversity trend " .
The outback market of Chinese tea, come for years by all corners of the country of green tea unify, so, a variety of oolong tea lends kongfu tea bubble the law and walk the world, pu'er tea also is to lend kongfu tea bubble the law likewise and walk the world, investigate its because, the demand that diversity culture expands is brought about, it is tea of today's hilltop tea, simple stuff tea, only individual plant, Gu Shucha to wait a moment as to development therefore " individuation " culture. The factor of these culture is potential, casual.
In fact, there are a lot of elements to be concerned with traditional culture factor on Pu'er tea body, for instance the ancients is told " day person syncretic " , those who say is person and natural harmonious concern, and all without exception of the craft basking in blueness of Pu'er tea, natural storage emphasizes tea " primitive element " , " natural ingredient " , this is from make first purificatory, arrive from finished product storage, momently, the element that emphasizing, with " day person is corresponding " , " day person syncretic " culture tradition factor agrees.
In fact, the effect of tea emphasizes now, do not get actually law, we had spent the ancient time that lacks cure little medicine. Emphasize the corporeal advantage of tea, we also spent the time of famine, the period setting be dead that emphasizes sauce of bavin, rice, oily, salt, vinegar, tea, and what instantly should emphasize is " musical instrument, chess, book, picture, tea " .
Of course, tea culture is excessive, only culture does not have tea, that became flicker. Tea culture is excessive, everybody feels he won't drink tea, that made a kind of fraud.
