Recently, add much treasure troublesome and ceaseless, employee strike denounced firewood July, september factory stop production, the agency of many places does not close to arrive, on market add much treasure occurrence shortage.
Suffer from inside, return the concern outside having.
According to wisdom tell story of finance and economics, the sale that increases much treasure glided last year reach 15 billion yuan, and Wang Laoji's sale broke through 20 billion yuan 2015, already held the market share of 70% at present, implementation exceeds instead.
This year in the winter, the likelihood is to impose a winter with much the most provoking treasure.
On sales volume, add much treasure to be turned over to exceed by Wang Laoji, lose the bibcock throne of cool tea industry; On profit, from appear on the market share of the great in the company announces add much treasure outstanding achievement to look, add much treasure last year deficit 582 million RMB.
Add the backside of coast of much treasure outstanding achievement, it is whole management get into trouble. The most conspicuous expression, it is cash shedding ruptures.
This year in July, the employee that adds plant of much treasure Hangzhou goes on strike, origin is to add much treasure to default salary, arrived in September, hangzhou factory is forced stop production.
Also be in September, " interfacial news " the reporter was visited add much treasure to be in the factory with Guangdong far Qing Dynasty, discover the factory is having a holiday (stop production) , only a few employee is stationed.
Of stop production add much treasure plant
Do not have money to be not sent give salary, do not have salary employee to denounce firewood with respect to the strike, one strike factory with respect to stop production, one stop production stops money, and the content that do not have money sheds sequestered goods, the agency that joined imprest did not take goods not to give retail terminal... add much treasure manage be immersed in vicious circle.
Still have, the high level that increases much treasure bloc already had much person two this years to leave one's post, include CEO Yang Aixing among them.
Whole add much treasure group, had been immersed in the dangerous situation of bend of swaying in the midst of a raging storm, edifice general.
And bring about add much treasure nowadays the reason of body defect dangerous situation, be it and Wang Laoji between evil bottle.
Add Wang Laoji of much treasure VSChou Ke date from reachs the condition of kind and enmity that imposes much treasure and Wang Laoji between clear path light-year.
At that time, ever was sealed to be the Wang Zebang that courtyard of imperial physician courtyard makes by path smooth emperor, a cool tea store opened in Guangzhou, the name cries since " Wang Laoji " .
Wang Laoji does better more, there was name on the place, the 3rd generation passed a person to still open store to Hong Kong.
1949, new China holds water, wang Laoji is become two by cent, the Wang Laoji of the mainland is closed to return communal, bag bag turns final by group of trade of drug of put under Guangzhou, and the Wang Laoji of Hong Kong is continued to manage by Wang later generations.
After reforming and opening, old grand line goes Dongguan person Hong Kong deal. His settle on " Wang Laoji " this brand, the Wang later generations that finds Hong Kong cooperates, took the ancestral recipe of Wang Laoji cool tea.
Had a recipe, although old grand path can produce cool tea, but do not represent can sell inside. Inside, "Wang Laoji " this brand control is in hand of wide drug group.
To can sell inside, old grand path and wide medicine cooperate, took 1997 " Wang Laoji " the access of brand. At that time, contract provision access is arrive from 1997 2011. 2000, bilateral add signs a contract, extend the deadline of use 2020.
2004, old grand talk founds add much treasure group.
Everybody was familiar with the thing later very much, had not arrived 2020, wide medicine calls in " Wang Laoji " the access of brand. Added much treasure to spread out with wide medicine accordingly multidimensional spent war.
One, engage in a lawsuit
When imposing much treasure and contract of autograph of wide medicine add, old grand path ever used high level of wide medicine of 3 million bribery. The court adjudicates from this, the contract that add signs is invalid. Capture to escape public security, old grand path sneaked away Hong Kong, still did not bring to justice to now.
So, wide medicine has overwhelming advantage on legal principle, hit a lawsuit, adding much treasure nature is to be defeated to win more little.
Nevertheless, add much treasure very clever, although engage in a lawsuit,had not hit, but more support got in publicly with sale.
2, sale
In Feburary 2013, after lawsuit loses a lawsuit, added much treasure to send a group in official small gain " I am sorry body " placard article table, got huge public opinion supports.
Additional, put in in advertisement on, wide medicine also made very big mistake.
At that time, wide medicine was chosen " news broadcast " the period of time before broadcasting makes ad. The brunt consumption crowd of cool tea beverage is 18 - 30 year old youth, a few people are there to you can look in this crowd " news broadcast " ?
Contrary, add much treasure to choose coronal name " Chinese nice voice " . Spring 2012, as " Chinese nice voice " hot, add much treasure successful also start shooting famous degree.
3, channel
Channel leaves in the closest from consumer line, add much treasure to use monetary offensive, do not let Wang Laoji appear on goods shelves as far as possible. Did not show, did not buy naturally.
The businessman below a line is in know shared so a paragraph of experience --
I am to do double collect, often come up against the business that adds much treasure and Wang Laoji in terminal. I say an impressive thing.
Some supermarket strong start business, the business is good.
Wang Laoji negotiates with supermarket boss above all, in draw near the place with better counter, contributive an end wearing serves as supermarket of hire of 600 yuan of every month cash special display.
Pass a few days, the clerk that adds much treasure came, take a fancy to this to display the position likewise. The result that he talks about with supermarket boss is: Every month pays a supermarket 600 yuan of hire or more fee likewise, additionally Wang Laoji has how many bottles of money, he was bought entirely.
Yes, you were not misreaded, bought entirely according to price namely, add the goods of much treasure to fill entirely next, final take advantage of an opportunity and supermarket are signed sell a contract only.
Supermarket boss won't refuse commonly before the interest. I chatted with the business that adds much treasure, they often so dry! Occasionally cash, occasionally one bottle adds much treasure to change a bottle of Wang Laoji, the purpose does not let Wang Laoji appear on market as far as possible namely! Tell the truth, the company that can make such daring and resolution is not much. This one action also is firm!
Money throws such air, pardonable those who hit is being pressed to add much treasure by wide medicine on the court, pressing Wang Laoji to hit instead in the market.
Two wild phase are contended for, internecine
Side others makes the brand after fire, oneself were done again more congener brand of fire. Add much treasure group the ability of this kind of deal, must say to swing wide medicine a few streets.
Regrettablly, commercial competition often is injury enemy 1000, from caustic 800.
On bazaar, money is an ammo, the expenditure that increases much treasure to go up in sale and channel, resemble be being shot with money of mechanism the small of the stock simply same. Take " Chinese nice voice " for coronal name cost, the first season or 60 million, the 2nd season rises with respect to violent wind 200 million, the 3rd season is 250 million.
Still have above the mentioned Wang Laoji that buys outright goods shelves to go up, sign with shopkeeper sell a contract only, although this kind of practice is effective, but beautiful however money is like running water.
This kind burns the local tyrant practice of money, it is to add much treasure cash to shed the main reason that rupture later.
That issue came, the local tyrant way that adds much treasure has lasted several years, why to arrive does talent ready money flow today rupture?
Before some year, cool tea industry grows continuously, add much treasure to be able to rely on to enlarge battalion to close to maintain cash to flow; But nearly two years, growth of cool tea industry is slow, want to enlarge battalion quickly to close already impossible.
2009 - 2012 year, domestic cool tea kind the high speed that beverage is maintaining 16% - 18% grows; But arrived 2017, add fast had dropped 9.1% , see impetus still can continue.
Even if the industry old Wang Laoji nowadays, the day is uneasy also. Wang Laoji and add much treasure dogfight old, money is a lot of more beautiful, profit is earned however very few. Grow to seek outstanding achievement, wang Laoji has begun to sell other drink.
The near future, wang Laoji rolled out a coco to suckle beverage, the name cries since " coconut is soft " . From Wang Laoji the data of day cat inn looks, this beverage is in pair of 11 activities are medium only 23 people pay book.
Before still having National Day, wang Laoji combined brand Fred Segal to open office of a coffee in Taipei. It is the cause of firm set up shop probably, return on the net at present see the discussion about this inn very less.
A coco suckles a coffee, no matter be lung-power or sales volume, at present far not as cool as Wang Laoji tea. Future can drive Wang Laoji's outstanding achievement grow, still very it's hard to say.
Industry depression, sale and channel promotion burned so much money again, what is the most essential at that time?
Give change!
What channel comes money fast much?
The stock market!
This year, add much treasure searching all sorts of methods to appear on the market all the time. On August 27, appear on the market share of the great in the company was released about signing " debt recombines reach run mandatory agreement " announcement; Among them, the third Fang Zhi that adding much treasure is this agreement one. From the point of this, share of the great in can understanding to be passed to add much treasure roughly borrows housing to appear on the market.
In light of the data from the agreement, add much treasure 2015 - 2017 year battalion closes is respectively 10.04 billion, 10.63 billion with 7.002 billion RMB. And in the public report in associate with, adding the battalion that much treasure announces external to close is respectively 25 billion, 24 billion with 15 billion RMB.
On August 28, add much treasure to issue announcement, say oneself never with in great share has signed nuisance " debt recombines reach run mandatory agreement " , complete to consultative content not know the inside story.
Soon, in great stock is consecutive 20 days of share price under a money, become domestic A the first stock that is enforced to retreat city accordingly.
This " Luo Sheng door " incident, surround view masses completely muddled, who to believe after all?
The truth if why at present still unknown, but OK and affirmatory is, the outstanding achievement that adds much treasure is gliding, and cash flows what insecurity brings about to default stop production of employee wages, factory is a fact.
Group boss " exiled " Hong Kong, company high level is fluctuant and frequent, the future that sums much treasure was full of interrogation.
Epilogue
After all, adding much treasure still is a homebred brand that is worth our pride, its sales volume exceeds the sales volume that Coke Cola is in China for a time even.
2008 earthquake of plain of short of Wenshui River, add much treasure group to be contributed on the contribution evening party of CCTV give 1 100 million, won the good impression of countless Chinese. At this late hour, a lot of people are in wide medicine and add choice support adds much treasure between much treasure, also be to result from this good impression.
Good news is, the Hangzhou plant that adds much treasure has begun production afresh, partial employee also is adding much treasure to stick the speech says to had gotten pay.
The hope adds much treasure to be in can find a method to cast off predicament in the near future, regain summit summit.
