What BMW group releases this year is brand-new " the first strategy " , mentioned will push digitlization strategy in the round, change to automation, interconnection, dynamoelectric change and share the individual that turn to give a domain to develop. Just holding annual meeting of BMW brand media is medium 2016, BMW announces APP of interconnection of BMW high in the clouds will in December the bottom lands China formally. On December 26, the net connects a company to understand from BMW government, this day rises, chinese user can download interconnection of high in the clouds of Chinese edition BMW freely in malic application shop. The version that install eminent will be on April 2017 line.
Interconnection of BMW high in the clouds serves roll out a mark to wear the digitlization service of BMW enters new development level, it is carrier and agency with application of mobile phone App, integrated programs of all mobile phone application that at present BMW offers, provide a travel service of diversification, do not have the car seam join to give a life to the individual.
Interconnection of BMW high in the clouds serves the function that includes 4 large categories: Service of itinerary management, car, high-grade a travel service and lifestyle and recreation serve, among them hind two develop technically for Chinese user, more important is it has multiple expansibility, future can bring into richer application and function.
Itinerary management function, emphasize at the daily journey of the user to manage, promotion gives an experience; For instance " send interest to nod from a variety of terminal to car " function, can send the navigation leaving a car of last kilometer carry to the mobile phone. According to the distance record before, your IPhone or Apple Watch can receive corresponding journey to remind, give out destination proposal.
Car serves a function, can undertake after service reminds, information and remote programmed control make a function wait related sale of BMW banking service, two handcart cover the function related to car; The user can examine car to maintain at any time information, and but agency of online and relaxed connection undertakes after service makes an appointment. Be aimed at car of new energy resources, the client can carry what understand electric car in real time to charge through the mobile phone condition, search charge picket, can carry a mobile phone the air conditioning system of motor-car of long-range open report.
High-grade giving a service and lifestyle and recreational service function is service of Chinese market exclusive. Former client can be enjoyed violate the rules and regulations inquires and push send a service, future still will roll out car time-sharing to rent, era drives service of service, car of acting guest berth, special service to wait.
Latter can promote the experience inside the car effectively, provide the online music service that is based on car engine end, many more compositive Internet broadcasting station, what the client still can enjoy the recreational activities that BMW sponsors is online purchase the service such as the ticket. In the meantime, these Chinese market exclusive such as gregarious media application serve, future will get be extendinged further.
At the same time BMW announces, does the car that the government rolls out share a project to go out immediately row? (ReachNow? ) also had begun pilot, next year will be rolled out formally in China. (graph / article net connects company king Jing Ya)
