Du Xiao of reporter of □ our newspaper
Xu Jinghua of trainee of □ our newspaper
Recently, some travel platform is exposed to the sun to be suspected of borroweding other website is commented on many times 1000 cause social attention, this one incident lifted network data to make a holiday " fig leaf " .
The reporter interviews understanding to arrive, at present network data creates false problem relatively general, cover range wider, its endanger a gender to had been not realised adequately by people potentially.
Brush Chanqunli to release the of all kinds information that brush sheet
Comment on making a holiday is the means implementation through brushing sheet, network platform and network platform are entered be stationed in a businessman to have such action possibly.
The reporter chats with its understanding arrives, wang Jun is one is reading an undergraduate.
The reporter is passed group li of calling card that share, experienced brush sheet:
Above all, the name of user of electric business platform that inn-keeper asks the reporter offers him.
"Now of electric business platform brush only system instead stricter, have particular demand to buying a credit so, must want 4 stars above, did not want to the new Zhang name that registered 2018 2017. " inn-keeper says.
After passing test and verify, according to the guidance of inn-keeper, the reporter searchs corresponding commodity in platform of some cable business. Inn-keeper says, cannot leave odd oneself commodity directly, should browse first at least with type commodity 10 above, and have collect, add buy deed.
After undertaking above is operated, inn-keeper informs the reporter is issueing sheet the following day. After next sheet, inn-keeper immediately carries the charge of odd pay for sb and expect to be repaid later below the reporter and 10 yuan of middleman's fee small letter turns to the reporter. Subsequently, the reporter's order shows deliver goods normally.
Inn-keeper says, this is an empty wrap up, receive goods hind to affirm in time, to reputably, this one sheet calculates finished.
The reporter inquires discovery, these measure accord with on the net a lot of people to offer " electric business operation " skill, the purpose is to let brush sheet to look as far as possible more picture true shop, prevent to be identified to come out by electric business platform.
"There are 5 stores in my hand, the amount that brush sheet is larger, one day is being brushed be about to throw 2000 yuan or so on sheet. Besides these, spend a lot of conduct propaganda, promotion expenses even, break money namely. Brushing sheet actually also is helpless lift, others brushs sheet, if oneself are not brushed, commodity is met in the weight on sort very low. " inn-keeper says.
Does inn-keeper still tell a reporter: ? Money of 8 ⒌ ナ not commission of capital of? of of Sheng Bao crafty pays him, he still asks to return money, this kind of circumstance does not have method, can admit only. Can admit only..
And brushing Chanqunli, the reporter notices, also have report of the person that brush sheet, after oneself brush sheet, the businessman uses his identity information, through paying the means diddle that software business borrows more than 10000 yuan.
Still the person that brush sheet says, after occasionally he pays, the businessman pulls him directly black, the money of pay for sb and expect to be repaid later hit water to float.
Wang Jun is in pull a reporter to enter group before, requirement reporter downloads an App, this is the software of a property that return profit. Group li of requirement, the person that brush sheet must issue sheet through this platform.
"This software that return profit is 8 acting members are made, armour popularizes second, second popularizes third, with this analogize, 8 acting less than have the money reward of 12.5% . " Wang Jun says.
The reporter understands further, adopt this kind of approach, a few person that brush sheet draw fresh blood gladly on all sorts of platform, the member quantity growth that brushs Chan Qun is very rapid. Through brushing sheet, the order of the platform that return profit is continuous also.
Wang Jun still tells a reporter, brush sheet besides shop of electric business platform, should wait through gregarious platform only undertake be searchinged simply, accessibility the relevant group that brush sheet.
The reporter is in group in, return somebody to release information to brush grading of website of some film review to drama of a few movie and TV, every pay 1 yuan of middleman's fee.
Still a few companies also can be in group in release some famous interlocution App to nod assist link, every 0.6 yuan or so, the content that nods assist is the propagandist introduction of the enterprise more.
Data builds a holiday to cover range wide germ is deep
The reporter understands in interview, the promotion information that gregarious media buys website of pink, video to brush a quantity is in each big forum, gregarious media and electric business website commonner. Update iteration as new media product, still appeared to wait for the business that brushs assist to frequency of direct seeding, nearsightedness. For instance 5 yuan brush 500 " corpse pink " , brush 300 10 yuan to have certain vivid jerk " top class true person pink " etc. And the platform of some nearsightedness frequency that the near future heats up greatly, the price that brushs 1000 assist is 40 yuan.
"The operation that brushs a quantity is the means implementation that passes group control commonly. This kind of company that brush a quantity can make a system commonly, can control through a computer by tens of thousands of text of the download that ministry mobile phone undertakes App, small letter read etc, almost we are all on Internet can see the software that is sort index with data, they can have this kind of operation. " Internet analyst, former the fashion that Ding Daoshi of dean of fast road academy introduced to brush a quantity to make a holiday to the reporter.
This year in August, small letter ever read a quantity to undertake adjustment to the article of public date tiring-room, the blame such as eliminate machine reads brought false data naturally, large quantities of " 10w+ " public date reads a quantity considerably shrink, exposed data to make a holiday " iceberg one horn " .
"Apparent, every time after official regulation comes out, they can undertake upgrading reversely according to this regulation. With small letter public date is read for exemple, one up-to-date, brush the act that reads a quantity to was not killed absolutely, still have a few poineering groups instead doing this thing, now ' 10w+ ' the article needs to be able to be brushed 5000 yuan probably go up. " Ding Daoshi says.
The matter that generation data makes false appearance is very complex.
"The intention that makes a holiday is very simple, everything for the interest. The person that Internet does poineering work needs to take investment, how does investor evaluate an a product, enterprise to have latent capacity? Measure through user quantity, active user namely, when using, grow, comment on a quantity to wait, these data are the main and referenced basis of investor, so very much poineering company can brush a quantity. For the person to selling a product, consumer can see this product issue how many order, how much is be being led reputably, to affect the choice of consumer, the businessman also can undertake brushing a quantity. " Ding Daoshi says.
Li Rui (alias) founded to study rich technically advocate the public date of data and gregarious media, it is an undertakes data of trade of United States makeup is monitored job that working wife person, ever exposed to the sun in oneself public date give a lot of data to make a holiday " big V " with the brand.
Does Li Rui tell a reporter: ? of of チ of dam instrument act teachs? of Mi of ㄎ Si to be brushed intentionally piece very tall read a quantity, broadcast a quantity, they do not care to make a holiday actually, it is the price that allows capital to assume false data. Attention crosses direct seeding platform before us, some platform allege oneself register a number to exceed a few ten million, these are not true, it is for financing only when data is interesting. But investor also not tear this crammer, because A annulus investor hopes to sell B annulus investor, b annulus investor needs to sell C annulus investor, round one round go downward, hope to capital market lets buy sheet after its appear on the market even. Hope to capital market lets buy sheet after its appear on the market even..
"A few platform acquiesce in data to make a holiday now. For instance, some platform is in recently advocate push tourism Wu, with respect to the viatic rich with a few holidays advocate cooperate. Such platform is fed up with false rich already advocate, but love them again actually, because want to let others feel the flow of own platform is very high, this also is platform just is not willing tear the reason of this thing, because bubble is right platform is advantageous. " Li Rui says.
Does Ding Daoshi think: ? Border of of negative Li of glow of of of チ of postscript heart joke and post haze returns spring of discharge of magnetism of deputy sunlight of е of ㄐ of enmity Piao? of collect big pool causes a lot of trades that brushed a quantity to enter Internet so even a few corners. A word, all germ depend on an interest. Connecting consumer also is not completely innocent part, because some brush the quantity is the means implementation that labour of choose and employ persons adds a machine, for instance common says ' 5 wool party ' ' water army ' , others starts a job, send a post to be able to earn 5 wool money, platform of business of a lot of cable brushs single person also is a few undergraduates, housewife wait, these consumer also are to make money to just be participated in. These consumer also are to make money to just be participated in..
"When the brand chief inspector of a lot of enterprises is undertaking putting in, can intended choice and rich of a few holidays advocate cooperate, can take bigger proportional sales commission so. Cast advertisement to give the gain that has flow truly advocate costs cost is very high, and real gain advocate data bulk cannot control, likelihood ignore tall ignore low. Such word, they seek a few gain that make a holiday advocate, and to give a brand a very good-looking report, undertake brushing a quantity. " Li Rui says.
Data builds a holiday to endanger catastrophe to do away with
Current, the harm sex that data makes a holiday still is done not have be realised adequately by people.
"Our company is done namely now video and put in, when I am helping a client solve a problem, had encountered a few situations that brush a quantity. A few friends that become public relations once told me, spent a lot of money to cast advertisement to give a certain gain advocate, but a sheet did not sell,go out, and flow is particularly poor. I was monitored, discovering original discharge is false. " Li Rui tells a reporter, because of this chance, he is on Internet " make a holiday " road. Look in him, data builds false problem long-standing, do away with not easily.
"Brush a quantity to be endangered to the market very big. Go up e.g. electric business website mix reputably order is through brushing the quantity increases, actually relevant product quality closes nevertheless, the service also does not reach the designated position, can cause mistake guiding to consumer so, make they are bought fake the probability of the product is higher. The businessman puts many cost in brush sales volume to go up, the service system of business door and product quality cannot assure. Actually, data builds false drag in to arrive a lot of link, the interest of every link also can be damaged accordingly. " Ding Daoshi says.
2017, platform of network of a famous video Hangzhou a company tells a court, think this company " ill will brushs a quantity " , the data that disturbed platform is analysed and great and decision-making. Final, platform of this video network obtains compensate 500 thousand yuan.
Although had relevant legal precedent, but the promotion news that video brushs a quantity is found very easily still.
"At present whole industry still comes with data the value of a product mixes judge standard, this problem has not gotten fundamental change to now. " Ding Daoshi says, "Want to reduce this problem slowly, it is to pass national level to make clear legal provision for certain above all, be limitted strictly to brushing the problem such as credit of quantity, hype, false comment to make and restrict. Additional, I had appealed a lot of times, should do away with pure it is with crucial performance index measure a basis, the permutation of commodity, service sort should not serve as only basis with the quantity, can analyse a method to wait through artificial intelligence, big data, promote a few real good products, good service to the market. Promote a few real good products, good service to the market..
Li Rui thinks, the itself that brush a quantity is issue of a technology, can solve through technical measure, for instance the tiring-room of network platform undertakes classified an analysis to brushing quantity ID, handle these to make false fair bugle call next. In this respect, network platform still is capable to accomplish. But the cost that this respect works is very high, this also may be network platform is not willing so the matter that become. Actually data is monitored had been a simpler thing. Monitor an orgnaization like tripartite, if can have better progress, can have certain stimulative effect to the settlement of this problem.
Does Ding Daoshi remind consumer: ? Make uglying north smooth with a rake of Quan of H of treasure of 3 annals blows horsefly of of pleasant of eyebrow of phenolic have diarrhoea of of Jie Huan haze mu it is good that extraordinary petty gain of ┑ ? price describes quality describes quality particularly again, the mentality that adopting covet petty gain buys this goods blindly, because a commodity is special cheap particularly good word, be not quite those who accord with market logic. If consumer is enough rational, not with ' quantity ' for decision-making basis, these practise fraud also do not have the market. So, make a holiday to data, need has promotion to each link, ability from go up at all solve a problem. Ability from go up at all solve a problem..
