Chinese business signs up for / Chinese dealer network (reporter Chen Qing) rise fitness of the whole people in the State Council after be national strategy, the gymnastical enthusiasm of people is increasingly rising, huge gymnastical population brought huge demand for gymnastical industry, sports industry makes absolutely wind gap. It is under this a place with a draught, gymnastical market presents steady growth state. Data shows, dimensions of market of our country gym already amounted to 90 billion yuan last year. According to forecasting, achieved hopeful 123 billion yuan 2020, those who see the market is big.
The picture comes from: CNSPHOTO
However, as gymnastical upsurge arisen, gymnastical industry also was immersed in odd group subsequently, all sorts of goodish consumption experience step by step disintegrate is worn the reliance of user remaining, at the same time also will potential customer flintily close the door on. Year card member, illicit teaching is promoted, close to inn, run road risk... the problem that shows traditional gym exists at each o'clock continuously.
When in gym collective is immersed in tired out period, the person that new-style gym leads is happy below the line on line of quarter motion get through, reframe gymnastical domain " person goods yard " , cut the market on the line reversely through the discharge that gathers below the line, go up line platform of business of sporting goods cable. So, happy of the innovation of quarter start consumer meeting show respect for?
Reframe gymnastical domain " person goods yard " the each other below the line on the line is diversion
At present happy the gymnastical membership number of quarter has developed 3.2 million + , realize 6000+ platform to register a coach. Build through compose " 1.5 kilometers fitness is encircled " target, happy quarter motion fumbles gave oneself distinctive trade pattern and innovation distinguishing feature.
From field value looks, happy the effect of person-time level ground of space of quarter motion fitness, had exceeded traditional gym 10 times above. Unit area from 3000 smooth rice instead the 300 place areas of smooth rice, however day can achieve 400 person-time however to member of inn average per capita.
From the point of coach end, happy quarter make a coach true return to major and service itself, came true " whole journey is not had promote " working mode, offerred a coach to groom in income promotion, persistent major, star is made, the rising passageway that spends to each dimension such as operator transition.
To consumer, go at present the worry with the biggest gym is the price costly. Citizen plum lady tells a reporter, gym is to handle year of card now, illicit teaching class also wants on additional pay year of card fee. Pay more than 10000 yuan oneself so feel disagreement calculates really.
In happy quarter fitness doorsill is reduced greatly, from before get stuck thousands of years at every turn, become what the month gets stuck to pay cost to make. The reporter understands, it is with Beijing exemple, every month requires customer only pay 199 yuan to buy month of check, can be in Beijing fitness of one door inn exercises random, and not be restricted period of time. Because the commercial pattern of this kind of innovation makes,consumption becomes more close civilian, make more fitness small walk into gym in vain thereby, also developed a few true fitness herds at the same time.
Be located in the gymnastical crowd of complete age layer surely, the miniaturization that adds place, intelligence is changed, 24 hours of open product attribute, reduced substantially happy the quarter motion requirement to optional location space, such as community, bazaar, office building, hotel all become happy the gymnastical space of quarter ideal, also make thereby happy the quarter rapid dilate that can realize low limit cost.
At the same time the reporter understands, happy the business of quarter motion came true already basically online change, digitlization, product is changed, the each other below the line on the line is diversion, ode can benign company group operation mode. Online below, happy layout of whole nation of inn of door of quarter motion fitness is close 500, into be stationed in Beijing, Shanghai, Shenzhen, Chongqing, Hangzhou, Wuhan, Nanjing, Jinan to wait for city of core of line of 8 just a little, the gymnastical membership number of the service is achieved 3.2 million + dimensions. Product type has evolved to wait for LEFIT, LEFIT PLUS+ , Crossfit Xihu.
Online go up, happy first sportswear of domestic that quarter motion starts has perpendicular domain shops section, implementation dichotomy bell cuts 500 thousand yuan of sales, 500 thousand person is online motion of choose and buy equips. And before this " fitness of the 3rd 528 motion fine time " , happy quarter motion issues drainage through the line on the line, attract 2000 person-time to show up, realize entire network transmission to cover 20 million person, a day of sale achieves 10 million yuan.
One is in happy Mr Zhang that engraves long-term fitness tells a reporter, happy the feeling that cuts authority very rely on chart, it is true set out from consumer angle, do a business for consumer. Be in happy quarter, oneself take money to run with respect to boss of won't afraid gym the thing of the road, here fitness is very dependable.
Ode can fitness of industry the whole people becomes a possibility
Happy the product mode of quarter motion goes after connecting, pass natural resources of land of activation company conference, take exercise for the user offer convenience sex, be born of strategy of fitness of the whole people of the country that help strength is executed. Arrive to had prepared to construct at present 500 inn, future hopes to be in countrywide layout 5000 fitness site. The reporter understands, begin from this year, happy quarter open ode can be explored related the enterprise, person that do poineering work, government, come true thereby " answer demand of fitness of 100 million person-time everyday " company goal, became a variety of possibilities.
The reporter understands, happy quarter devoting oneself to dish of vivid government unused and communal space, build share sports public service new pattern. Had combined the government sector such as city of Shanghai, Chongqing at present, make share sports to serve mode example, promote the management of athletic sports place of the government and establishment effectively efficiency. Collecting fees on means, period of time of divisional and public service and socialization run open period of time, execute check of poor dissimilation month to collect fees. Give attention to two or morethings the commonweal sex of citizen fitness center and commerciality, lowered gymnastical threshold of the citizen already, contented common people is daily gymnastical demand, ensure the citizen can last of gymnastical center again development, can use social resource effectively, compose establishs mechanism of lasting effect operation. With operation of gymnastical citizen center since, accumulative total serves person-time to exceed nearly 60 thousand person, tie day of fitness of the whole people, begin national body to measure, motion fine time, commonweal big lecture room, dance of lecture of training of rehabilitation of old people motion, square publicizes the 100 commonweal activity such as the class.
Endow with can enterprise gym, will " appliance is furnished " turn into " gymnastical culture " . Happy quarter surprise with Alibaba, Tecent, Netease, Baidu, love early or late art, millet undertake the strategy cooperates, the company free space has dish of work, help enterprise does good employee health to supervise construction, originally unused gymnastical appliance decoration turns into culture of a kind of fitness, for instantly the environment of fast rhythm, high strenth falls, release employee pressure, raise employee work efficiency and employee happiness index to do fundamental safeguard.
Roll out inn of needle face each other and city at the same time " copartner plans " , kid of the more that help strength does poineering work with obtain employment. Began June this year, happy outside engraving motion to be faced first, the bound is announced " door inn copartner " plan, the young ginseng that hopes to attract more to have deep love for athletic fitness and arrive in door inn construction. The resource that turns a company through platform is endowed with can, implementation opens what more line leaves door store to extend, offer a kind for the user truly convenient, can touch amount to, the month pays make, the end that intelligence spends athletic fitness way of life.
Mike of copartner of the happy inn that engrave the door tells a reporter, from sign an agreement to arrive become door inn partner, the biggest feeling is save worry, save labour, the result also does not sell at a discount. Level is opened to booking in practice, we this community inn accomplished 500 members, at the same time first months of end hind accomplished 50% member keep of the left and right sides to spend, achieved balance of income and expenses basically first months.
Be aimed at the current situation with at present uneven level of major of coach of the fitness on the market, happy quarter U.N. inside and outside is top class and professional groom course of orgnaization research and development, offer professional attestation to serve, groom for what the coach offers major to perfect and grow system. Let every coach be in happy the profession that there is diversity on quarter platform develops way, the coach can be in happy reader of star coach, course is made on quarter campaign platform, groom master.
The country defends the statistical data of the committee of planning to show, accomplishment level was Chinese dweller health 2015 10.25% , increase 0.46 percent compared to the same period, appear to rise steadily posture. In the meantime, the target arrives level of accomplishment of health of our country dweller should be achieved 2020 20% , should achieve 2030 30% . Accomplishment is in national health to promote ceaselessly, also increasing ceaselessly to gymnastical demand. The natural market of gymnastical industry is tremendous, how to capture this market a place with a draught, letting consumer buy sheet is the issue that exert oneself of need of each big fitness industry resolves. Happy quarter CEO Han Wei expresses, future is happy quarter will around user demand, in the user experience, cost is optimized and efficiency fluctuation kongfu, upgrade in the industry, sports talent hatch, platform is endowed with can, data algorithm, industry swims up and down on ecosystem ceaseless breakthrough and innovation.
