[dispatch] " the Internet advertisement of last timeses, it is bomb type advertisement. Alleged essence allows to put in, it is essence of life find you definitely, in specific time bomb you. Say candidly, this thing is incorrect. This thing is incorrect..
According to Shanghai insurgent press, peak of development of presiding sale official meets first whole worlds that in the United States before this Orlando holds on, liu Shengyi of chairman of advertisement of senior executive vice president, Tecent spoke of Tecent group encircling advertising practice to the friend. "Because of the rapid development of gregarious media, the Eight Diagrams flies everywhere, a lot of people won't differentiate the distinction of news and the Eight Diagrams. " Liu Shengyi says: "And advertisement should do, should be the news that how helps an user find him to want and product above all. Should be the news that how helps an user find him to want and product above all..
Income of advertisement of not pure pursuit grows
Industry of game of whole this year China is stagnant, add the uncertainty of policy, game regards original Tecent as source of the biggest income be affected certainly. Under photograph comparing, network advertisement is maintaining high speed growth however.
At present network advertisement has become one of source of 3 big income of Tecent. According to Tecent money of the 3rd quarter signed up for 2018, 20% what network advertisement income holds gross earnings, achieve 16.2 billion yuan, grow 47% compared to the same period. Among them, get small letter (basically be circle of small letter friend and small order) , the growth such as mobile advertisement alliance and QQ hotspot income is driven, income of gregarious etc advertisement grows 61% to reach 11.2 billion yuan.
"Pony (point to Ma Huateng) to us all business, say candidly, what he holds some expectation in the arms to did not change all the time. When I join a company in those days, probably 934 years ago, he thinks Tecent must be the company that the product of a diversity organizes. " Liu Shengyi says.
Liu Shengyi says, income of won't pure pursuit grows Tecent ad business, also do not seek market share, their more is a center with the product, emphasize spending idea to build the wisdom of gregarious advertisement product, technology, capacity rise.
Obtain small letter for friend circle, liu Shengyi thinks, friend circle is the private world that shows inner sentiment, the user has 24 hours to it advocate control right, if one day comes 3 two advertisement, not be oneself. "Small letter is done so old still maintain a day every user is most two advertisement, I feel to still calculate very exercise restraint. " Liu Shengyi says.
Right nevertheless this, chinese netizen appears some not quite show respect for:
(be over)
