The client shops in unmanned and convenience inn Fan Chuqiao is photographed
From 2016 Ma Yun puts forward new retail since this entirely reads aloud, unmanned and retail management pattern gets generally the attention of consumer and investor, bin fruit box, naughty the fashionable of robot retailing store such as coffee each are big city. The new-style advantage of these collect high-tech, new retail concept at an organic whole inn, affirm in popular and develop gradually in doubt.
Recently, street of our city urban district also appeared the name is " 33 " unmanned and convenience inn. On November 29, the reporter heads for this inn one dug unexpectedly, experience the fun that intelligence shops personally.
Self-help shops round-the-clock manage
In the urban district the letter combines a name village north door east in the shop of trader of an edge market of side, the store that one door head is unmanned and convenience inn is very conspicuous, especially above " 24 hours " " brush a face to enter store " wait for a word, tick off the curiosity that had a lot of associate with citizens. Inside bright and clean glass door, orderly putting goods shelves of of all kinds commodity, still a few clients shop leisurely inside inn. This is 90 hind the first when Tu Han is not the person that do poineering work and the companion develops jointly " 33 " unmanned and convenience inn.
Tu Han is not is computer major graduate student, trade of trading company of foreign trade phone pursues in Taiyuan before, after fire of new retail idea rises, he and two friends deliver poineering view to this burgeoning commerce manages mode. In October 2017, they 3 people are collective and contributive, register established developing zone of carry city economy limited company of business affairs of 1000 sail electron, set foot on poineering journey. One year is lain between when, the first line of this company left hypostatic store this year in September " 33 " convenience inn opens the door do business, become home of our city head to identify person face technology and self-help to pay the advantage that photograph of settle accounts technology combines store, also be first unmanned advantage inn of our city.
Nowadays, this area inside the convenience inn of 60 much square metre, cleanness of drink of things of baby of red snacks of miscellaneous general merchandise of oil of rice face grain, day, net, mother, food, furniture, hairdressing is washed protect wait for full of beautiful things in eyes of of all kinds commodity, put orderly.
"The service fixed position of our company is community dweller, community personnel is fixed, facilitating analysis and education are consumed group. This is the first inn, after it is more mature to wait for a technology, can choose to wait for means in order to join in to develop storefront in other community. Unmanned and convenience inn can come true 24 hours to do business, no matter be inn of the substance below the store on the line or line, the client can shop at any time, made up for the restricted of time of traditional and convenience inn, space. When the client needs, we are in, we have the product that the client likes, the client has new requirement we can be satisfied as soon as possible, this is the advantage of unmanned and convenience inn. " Tu Han blame says, combine a name in order to believe the village is exemple, the client that passes earlier stage group development and education, they can understand the consumptive habit of this village dweller, according to tiring-room data analysis, offer custom-built model service, satisfy the requirement of this community consumer.
During chatting, often come Mr that inn shops brushs a face adroitly to enter store. Scanning shopping program is linked - commodity of choose and buy - the settle accounts that sweep a code, get sth done without any letup of a chain of movement, finished self-help easily to shop. Mr says: "I like this kind of new-style shopping way very much. To me, the gain with unmanned and convenience the biggest store will shop namely simplification, simplification, need not cost time and counterjumper communication, also need not queue up settle accounts. Quality of comparative and inquiry price, congener commodity, need a mobile phone to be done only decided, very convenient. Very convenient..
Do business since two months, nearly 500 clients already were become " 33 " the member of convenience inn, from statistical data the analysis reachs, age group of the client comes 40 years old in 20 years old between occupy 80% , the client is counter-purchased rate for 40% . "Counter-purchase rate specification to already one part client is accepting unmanned and convenience inn slowly, change consumptive habit gradually, also explain the client needs such consumptive kind. " Tu Han blame says.
Brush a face to pay into inn mobile phone
Small letter sweeps a code, the brigade that open self-help shops. Fan Chuqiao is photographed
With traditional advantage inn differs, "33 " personnel is defended without fixed cost inside unmanned and convenience inn, also receive silver-colored equipment, calculator, Zhang to wait for article originally without common electron. Besides goods shelves and commodity, only a piece of table can bale for the client, liquidate bought goods. The client needs to brush a face into inn, commodity of free choose and buy, through the mobile phone the relevant program such as end of small letter client undertakes disbursement settle accounts. Whole process all is finished by client individual, go to the lavatory simply. In the meantime, the client can shop through the store on the net, this inn still can come true to deserve to send with the city.
That day, the reporter shops to unmanned and convenience inn undertook whole journey experiences. "33 " unmanned and convenience inn has face of two electrons person to identify equipment, use at client identity attestation, everybody should pass through through attestation ability. As new customer, need enters store below the help of counterjumper inside. Shop first, the client needs to search a name to be in end of client of mobile phone small letter " 33 are bought buy buy " small order, after entering a page, buy Vip member check through 88vip option, fill in according to clew individual information, activation member gets stuck, head portrait is typed before electronic screen. "When entrant is registered, small letter ties decided mobile phone mark must with register mobile phone date to agree, and must type figure, the credit of buying and selling that just can build client and unmanned and convenience store so concerns. " counterjumper says.
Before commodity of choose and buy, the client should use the line inside inn of mobile phone scanning to issue shopping link icon, the page can appear " sweep " option. After pitch on commodity, the client needs scanning goods form code, this commodity can enter electronic shopping car automatically, still can show item of privilege of the price of commodity, discount, shop. After the choose and buy ends, the client can be ticked off in shopping car page choose the goods that should buy finally, settle accounts pays.
"The process that shops independently is the union that traditional and hypostatic inn shops with the network actually, here everybody can see in kind already, buy the goods that wants truly, shopping car and settle accounts pay the electron in can using a network to shop again flow, on price of privilege of inquiry entire network, line instant activity. " Tu Han blame says, the store on the line that the client also can develop in form a complete set shops, use method kind clean out treasure, Beijing together east wait for a store, need to believe a client to carry into in a subtle way only " 33 are bought buy buy " public date or pay treasure client end " 33 are bought buy buy " life date can. Subsequently, he demonstrated the shopping method of the store on the line to the reporter in detail, and the electronic member card of unmanned and convenience inn below the line, shop store the use method that is worth the electron such as card, imprest card to block certificate.
"The key is I know what you want. " Tu Han blame says, in traditional and convenience inn, the dominant sex of consumer is poorer, a lot of businessmen offer goods for consumer according to his subjective judgement, supply of goods is more miscellaneous also, quality is differ, phyletic less, price is differ. And in unmanned and convenience inn, the client undertakes searching through the system below the line on the line, when shopping, the keyword of commodity can in mirrorring tiring-room database for a short while. Once consumer has demand, businessman can in time online on the store distributes money. In commodity quality respect, "33 " the supply of goods of the major commodity of unmanned and convenience inn is Beijing east store, and accept a client supervise, commodity quality can get the biggest safeguard.
Iteration updates safety convenient
Through personal experience, the reporter feeling to unmanned and convenience inn by original unfamiliar gradually much a few minutes kind.
But, regard newborn as the thing, the management mode of convenience to nobody inn mixes major person shopping flow does not understand. Ms. Wang that comes to unmanned and convenience inn for the first time is in in shopping, still communicate with counterjumper from time to time, know goods news.
Visible, in process of operation of unmanned and convenience store, the maturity that needs a technology not only and perfect, still need a client to accept. And the shopping habit that changes client tradition, not easy. Tu Han blame thinks, the nurturance of new shopping convention wants the client successive, want to insist to had done shop only, had made the service, the commodity of cheap of proffer beautiful price, can gain the market gradually certainly.
Unmanned and convenience inn although advocate those who hit is unmanned self-help service, but not be completely unmanned. Early days conduct propaganda, goods deserves to send, the job such as development of tiring-room management, member, still need to rely on a person to finish. "When early days fosters a client, need counterjumper undertakes examine and verify inside inn, solve doubt. Wait for later period client group stabilized, counterjumper can undertake participation other management activity, buy and pay authority to give completely consumer self-help undertakes. " Tu Han blame says, current, average discount is the article price that the client buys daily in this inn 20% . Will replace by advanced electronic science and technology artificial, reduce management cost while, also improved the efficiency that commerce runs. Artificial charge can use reductive at technical development to wait, reduced cost, can yield profit to the client, it is a benign loop.
Additional, electronic person face identifies a system to be able to confirm client identity, but uncontrollable client is eaten stealthily inside inn, take secretly etc violate the act of compasses. Unmanned foundation, building firm, authentic buying and selling to close strung, not be to do not have any doorsills, must undertake according to scientific way. Consumer needs to accept pattern of this kind of spending truly from mentally, resemble must be being united in traditional and convenience inn it is like counter settle accounts, the client in unmanned and convenience inn must sweep a settle accounts to pay, ability is finished trade.
While unmanned and convenience inn is offerring advantage, test is worn sincere letter of the client is spent, if appear,eat stealthily, take secretly reach not sincere letter phenomenon, "33 " inside convenience inn photograph can identify a this client information like the head, can reject him to take inn consumption again.
The backside of operation of unmanned and convenience store, the software with powerful need and technology are done prop up. Current, system of the store on program, net, basic sale, member pays government on the line of this inn development of system, client, deserve to send means to wait to be formed already basically, but a lot of technologies, equipment still requires tiring-room test for many times, one step by step burnish upgrades.
"The disbursement below the line on the line flow is a difficult problem, in early days is developed in the member and be being popularized, encountered a few resistance. How to let a client accept the shopping flow of unmanned and convenience inn as soon as possible, reduce the psychological distance between technology and client, it is the main job that inn of early days advantage manages. The problem that the client reflects suggests with what put forward, we will be modest accept, try to make adjust, make a service closer more human nature is changed. " Tu Han blame says, feel time is used not quite always now, be only too anxious to should do a day 48 hours to had come.
In two when interview many hours, often the client comes to unmanned and convenience inn, feel this kind of novel shopping way, its are not tire of of massacre cold blame irritatedly their introduction, explain. From inside this youth's earnest look, can see his passion to new retail industry and the expectation to the client. He says, sureness sells cheap and fine goods, produce the quick, convenience advantage of unmanned and convenience inn the biggest, realize more safe, convenience service, bring more material benefit to the client, be " 33 " convenience inn develops a group from beginning to end task. (reporter Fan Chuqiao)
(edit Wu Qi bud)
