[civil / observer net Ruan Jiaqi]
Recently, the United States " high-quality goods inn " endure humiliation in order to carry out an important task is old, eventually this note that pharynx does not issue to be cold-shouldered all the time, got feeling of one stake major issue.
Let oneself gain fame, turn over successful while, implicative still move lets red vogue of a big net amount to people face to sweep the floor...
The Ke Sixin that occupy blessing hears 1 day of story, the streak before Payless of company of estate of American par shoe opened a sham tall excessive shoemaker in los angeles " Palessi " , but actually the shoe in inn comes from Payless, every pairs only 20 or 40 dollars.
This " false inn " of practice that day, still invited one numerous gregarious vogue to amount to a person to sit blast, these are unidentified with respect to the net in red people flatter the shoe in inn value about a hundred dollar.
Awfuller is, they think by accident is tall excessive shoe hind, before camera lens extremely those who use up what one is particularly good at flatter, still was made the new ad of this shoemaker, on TV and gregarious platform scroll broadcasts, circulate " publicly expose " .
Payless is a predecessor luxury brand " Amani " the business shop of brand shop, incognito became " Palessi " , put in inn on all sorts of sculpture, green plant, making storefront is a high fashion the feeling of luxury brand.
Open business that day, palessi held royal practice ceremony, did not pass how long the entrance is big dragon of ostentation and extravagance.
Be invited the gregarious vogue of the spot amounts to people, still was on red carpet.
Their or places all sorts of poses and inn name " Palessi " group photo, or hand is taking champagne to be in shop sail about is bombastic, a fashionable and orgiastic clique that takes off happily is opposite spot just like.
And these people that join a clique to be opposite do not know, in the shoemaker of mountain fastness tall excessive of this lights brightly lit, it is value actually the odd shoe of 19.99 dollars, with the boots of 39.99 dollars.
A few guests are profuse in praise to these shoes, "They look grace, delicate. "They look grace, delicate..
Sneaker of skin of a copy also is gone up to the sky by net red boast, "I see really, it is made with the material of high quality certainly. " the coriaceous fabrics that says to still feeling shoe at the same time at the same time is revealed to camera lens.
Not only be give an extravagantly colourful description flatter, the net is red people still be willing to spend below hundreds of dollars really, buy a pair of common odd shoes.
"I can be spent 400 or 500 dollars, " a lady in TV ad is over in fierce boast sheet was bought after shoe, the high-heeled shoes that taking in her hand however wants 19.99 dollars only actually.
The report says, the top offer a price that day is 640 dollars, go up breathtaking.
Vogue amounts to people to taking par shoe a mad boast
Just when these vogue amounted to people to buy a person for oneself,gas sheet is tasted and very pleased with oneself when, dramatic one act happened.
Whole journey is in charge of interviewing filmed staff member to written guarantee they tell after Zhang in them, "The shoe that actually you buy is Payless, inn of this tall excessive is sham. Inn of this tall excessive is sham..
Everybody was stupefied, show the expression that be surprised, affirm ceaselessly " are you serious? ! !!
What dare not believe oneself is auditive
More young lady elder sister enrages scamper wool directly, accuse the ground to explode oneself hard before camera lens went out sentence " Shut Up " .
You give me quickly to shut up rapidly! I do not listen to me not to listen to me!
According to " advertisement weekly " (AdWeek) report, the head in this society experiment in a few hours, payless has sold the product that gave value to restrain 3000 dollars.
Nevertheless, these vogue amount to people to be able to get refund, and can withhold shoe, just they can be made in the expression of the spot at that time the new ad of Payless " you have good in quality and cheap in price choice obviously " , the whole people of traffic accident a collection of selected specimens " publicly expose " .
The advertisement of this one series, the gregarious channel such as cable television network and YouTube, Facebook and Instagram can wait to broadcast in Bravo, Lifetime, TBS, Telemundo and USA.
Up to today (3 days) , the network that is YouTube solely broadcasted a quantity to had exceeded 700 thousand times.
This advertisement also caused the discussion of a platitude between American netizen once more: Below the circumstance of similar quality, whether is because,people necessary really brand effect, and go buying costly goods?
Payless applied for to go bankrupt 2017, be in after 4 months the stage a comeback after closing store of nearly 700 doors
Same, this advertisement still drew on many doubt and criticism.
In the netizen thinks that he cannot decide advertisement so called fashionable rich advocate, whether be the actor that gut needs to invite.
Calculating is the honored guest that amount to a person really, fool so intentionally the other side, make ad next piece behavior, also be a kind of affront undoubtedly.
The sale vice-president of Payless Li Sa Kangnidiou, with the DCX that is in charge of this ad activity · of squares formed by crossed lines of way of presiding originality official blocked Mellon to introduce mobile cause to media.
They think, the shoe money vogue of Payless, contemporary, substantial, and having the good quality that most consumer wants.
But because of inn name -- " Payless " (meaning for " do not have firewood " , the inn of low high-quality goods that store quality is similar to China) , go up oneself century since 50 time end, stayed to people all the time old old inferior inflexible impression, be cold-shouldered generally by people.
"Payless already went all lengths make the shoe with high quality vogue, but people is far backward to the view of this brand hereat. But people is far backward to the view of this brand hereat..
According to beautiful intermediary report, an investigation shows, the woman of great majority also cannot not be willing to spend hundreds of dollars, just buy a pair of shoes merely.
The most person in them is clear that he spent how many money, and be fond of pass it is cheaper to buy and hit the brand that change to come be economical.
Borrow this, explanation of grand blocking a plum says, the client of Payless also is a pragmatist, they can seek the fashionable shoe fund with reasonable price, "We discover, the excessive conduct propaganda that they do not have pair of brands and value expand be interested. The excessive conduct propaganda that they do not have pair of brands and value expand be interested..
To weigh brace up the shopkeeper of shoe line of business of this mark sex, change " petty gain does not have good money " inflexible impression, at the same time also to the dazzle of instantly fashionable the rich culture that do obeisance to gold is initiated strike back, "Palessi " mountain fastness inn emerge as the times require.
"I am in the surname list that Vicki checked an Italian on 100 divisions, saw ' Alessi ' , added in front ' P ' . The tall excessive of a vogue that this name can let it look like is Bulukelin tastes inn. The tall excessive of a vogue that this name can let it look like is Bulukelin tastes inn..
Act in a play makes complete set, ka Meilong not only for " Palessi " applied for facial book, push socialization of special grade government Zhang date, still built website of a government, clue discovers when people is searched through searching engine in case.
Although be oppugned, but library of · of Sara of official of Payless presiding sale is strange think, when competition of electronic shopping website is intense, it is indispensable that such sale activity is spent to promoting the acknowledge of the brand.
"Want to amount to people to buy the tremendous contrast of commodity around through vogue namely, will warn customer, we are the properest places that buy par the latest fashion. We are the properest places that buy par the latest fashion..
Ka Meilong also expresses to hold with, so the end that become is to let a brand can return to the consumer source that attracts deal with concrete matters relating to work to go up.
"We think, those who use pragmatism is ideological, will challenge present tense to still amount to what people pays attention to to do obeisance to golden culture, it is a kind of strong attack. It is a kind of strong attack..
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