Afterwards absolutely flavour food (603517.SH) , come Yi portion (603777.SH) and saline ferry shop (002847.SZ) besides, another snacks production company appears on the market concussion A. It is this to illegally or forcibly occupy in southwest area, monopolistic the Inc. of food having friend of phoenix claw.
Inc. of food having friend (next weighing that have friendly food) updated manual of raise capital by floating shares recently. Book of this newer raise capital by floating shares, mean a distance to be met too close one pace.
To appear on the market, be in new 3 board the food having friend of fundamental layer is in since December 2015 new 3 board the market stays a card, already waited to be close to two years nowadays. Public data shows, of food having friend advocate business Wu lies fallow for bubble bittern gust the research and development of food, production and sale. 2017 1-6 month, the company realizes business income 494 million yuan, net profit 105 million yuan; And 2014-2016 year the company realizes business income 880 million yuan, mix 827 million yuan 752 million yuan, profit of net of the corresponding period is 119 million yuan, 108 million yuan mix 122 million yuan.
About its main raw material, the origin of gallinaceous claw. Specification of its raise capital by floating shares says to show, purchase channel to have two kinds, one kind is to domestic company replenish onr's stock, another kind is abroad entrance. And in fact, because turn over a dumping,duty is mixed oppose allowance tax, our country imports the amount of aspic chicken claw to had glided at high speed. Especially in January 2015, qualitative check total bureau, Ministry of Agriculture allotted jointly " the announcement that passes into our country about preventing the United States to send ill sex avian flu high " (announcement of qualitative check total bureau 2015 the 8th) , prohibit since the day that releases from announcement direct or input birds from the United States secondhand kind reach its relevant product, suffer this effect, 2015, the aspic chicken ungual dimensions that our country imports from the United States appears relatively drop substantially, 2016, 1-6 month our country did not import aspic chicken claw from the United States 2017, food having friend also turns and from the South America such as Brazil, Argentina the country is imported.
Compare pair of near futures carefully to send careful appoint appear on the market to application of the company overrule a reason, main concentration trades in correlation, standing of effective control person is not clear wait for equity arrangements. Have friendly food nevertheless this household company is in the question of this respect is not big. Book of raise capital by floating shares shows, the equity of food having friend comparatives concentration. Before issueing, company author Lu Youzhong with of 66.94% hold a scale to rank the biggest partner. In addition, divide into equal parts of Lu Youzhong's wife, children and brotherly Zhao Ying, Lu Xin, Lu Yougui fastens hold 17.58% , 6.98% , 1.71% , familial and aggregate hold achieve 93.12% , say its are household company has not been been.
This household company, the biggest question depends on industry risk. There is hair careful before this appoint show in the result of examine and verify to overruling a company clear income is too onefold, and too depend on certain client. And food having friend also is put in such problem. From advocate battalion income is formed in light of, bubble any of several hot spice plants the main source that phoenix claw is income. 2017 1-6 month, phoenix claw income achieves bubble any of several hot spice plants 385 million yuan, occupy advocate the proportion of business Wu income is amounted to 78.28% . 2014-2016 year, the company sells bubble any of several hot spice plants phoenix claw realize income respectively 645 million yuan, 575 million yuan mix 630 million yuan, hold the corresponding period advocate the scale of business Wu income is amounted to respectively 73.56% , 76.63% reach 76.27% . Too the income that support phoenix claw brings, can become hair careful probably appoint one final examination measures a stress.
On the other hand, food having friend and the food of be in harmony of be in harmony that had appeared on the market (002557.SZ) , come Yi portion and absolutely flavour food has a the biggest difference, namely " ambition " .
Absolutely flavour food, come Yi portion and saline ferry shop are having the self-supporting medium of communication below the line respectively. Up to 2016 end, absolutely amount of inn of the door below the line of flavour food is 7924. But inside report period, the sale mode with main provision having friend is mode of agency sell on commission, the company undertakes selling without the brand shop below the line of oneself. Data shows, the sale rate of the agency of food having friend achieved 95% above, mode sells to take income only continuously on the net 5% the left and right sides. And from industry future development trend and gross profit lead a level and character, selling pattern continuously is more dovish and more profitable method.
Came 2014 2017 during first half of the year, food having friend sold mode wool interest rate to be achieved respectively continuously in on-line 43.87% , 50.78% , 50.93% and 51.43% , and the interest rate of distribute mode wool of the corresponding period is only 28.85% , 31.92% , 32.27% and 35.89% . Difference of wool interest rate is highest can achieve 15% .
Compare with photograph of person of the same trade, the product wool interest rate of food having friend is inferior also. Interfacial news browses the flagship store price that friendly food goes up in cat of the day that clean out treasure, and will its and shop of ferry of 3 squirrel, salt and come the unit price of Yi portion makes contrast, discover its price all under other trademark. Ungual price of phoenix of any of several hot spice plants is the every gram bubble of food having friend 0.054 yuan / gram, and 3 squirrels can achieve 0.078 yuan / gram, come Yi portion and saline ferry shop are 0.062 yuan respectively / gram and 0.061 yuan / gram. Integrated and character, come the interest rate of fleshy products wool of Yi portion is achieved 45% the left and right sides, the wool interest rate of saline ferry shop also has 45.5% . The price of food having friend is inferior it is the main reason with its wool not high interest rate.
Causing gross profit of provision having friend to lead the main reason with product low, low price still is the sale strategy question of the company. Inside report period, the scale of cost of sales of food having friend is respectively 8.33% , 10.68% , 10.38% and 7.74% , and of course of study of person of the same trade absolutely the rate of cost of sales of flavour food is achieved 9.19% , 8.61% , 8.11% and 11.84% , just food is to be as high as 13.24% more, 13.07% , 12.83% and 13.76% . The cost of sales of food having friend far under the industry average level. This also test and verify a bit: The product distinguishing feature of food having friend is not striking, the excessive price capability that product oneself fixes a price is not high. This also is short of of food having friend absolutely the main reason of the position of market of domestic chain brand such as food of flavour food, be in harmony of be in harmony.
Book of raise capital by floating shares shows, food having friend this second IPO delimits collect capital 561 million yuan, will cast project of garden of industry of Xiang Youyou food and sale network construction and brand to popularize a project.
Will integratedly look, the main problem of food having friend is income too onefold, and the ambition of outspread market is insufficient. At the outset because product construction is too single,6 walnut pound IPO failure to have very big reason is. Additional, because the company is in before this new 3 board appear on the market, existence partner number surpasses the case of 200 people. Whether can these problems perplex food having friend to be able to finish the butt joint of capital market smoothly too, will by hair careful appoint decision.
