I feel everybody sits here, be afraid taking the greatest tangle, be in namely Internet times, in new media times, how do we do traditional medium?
I feel we are given to be perplexed very badly by a lot of bogus proposition now. When you new media " new " word take out, when you traditional media " traditional " two words take out... media is jackknife, it is same thing. Everybody is enough and young, this one backside that so you experience to be in is technical place brought medium changes feel panic and concern. But media of the travel of more than 100 years before developing to be namely among constant change of the technology.
Ask
Often somebody asks me: White teacher, how had you not left from CCTV?
Answer
I say, where do I go to? Internet?
Standard answer of everybody is to go Internet! But I ask the 2nd question commonly, had given me the answer without any person to now. Do I say where home I go to Internet? Neither one person has replied. Think carefully actually, cannot you also answer me -- where home do I go to?
I come up against the trustee bureau chairman of Sohu to hold presiding apparitor Zhang Chaoyang concurrently 3 years ago, I say, always say our Internet pounded next TV to die quickly, the PC evening that I say to I guess our TV to compare you certainly is a bit deader. Very candid ground says Zhang Chaoyang: I agree with your view.
25 years ago 1993, new media is TV, traditional media is broadcast. I waited for 4 years in broadcast at that time, I arrive 93 years all the time from 89 years broadcasting station of centrally people broadcast, because I am in " Chinese broadcast signs up for " had waited for, I know countrywide beamed this kind of state, "The land is swarmed with famished refugees, also reform however ceaseless " .
We have a lot of concern and bewilderment today, it is proposition of a kind of bogus actually.
Build what go up in technical innovation to change, be medium forever is thematic. We are from newspaper old, became broadcast to replace newspaper to become the eldest child later. Till now, 3 large networks of the United States call Broadcasting Corporation, do not call TV the company. Next TV technology appears, replaced broadcast to become the eldest child. Internet is making new technical master of a sailing vessel stage by stage now.
Dispel doubts
But what the change of the core force of media and mission does not have everybody to imagine is so big. The technology is running forever, perhaps lie between 10 years again, when Internet makes traditional medium, can have new medium again. A moment ago said like me, what do you take to follow?
This is the proposition of the first bogus that I think, not so panicky! This is the rule! Want those who have a technology to change necessarily, it is better to be met only. I ask in reply a problem, when Internet times did not come, the force of this Bai Yan's loose name is large, be still pine of Internet times white cliff is this name force large?
Say I am a victim normally, right? But, without doubt, I am Internet times consequence becomes than before bigger, because there are countless people that call Bai Yan the pine on the net,saying, saying the word that I had never said.
This is proposition of the first bogus. What I pay close attention to is media, angst and concern can become little.
The 2nd, everybody always sees traditional media dies, did not see however everyday new media is in with older rate death! More important is, traditional media even if does not have new media, should die early also. Complete China has a TV station to exceed 3000, without Internet, I think dead 2/3 just is normal, real market draws out money a few are there?
Without Internet, how long do you feel the situation of many 3000 TV station of Chinese still can last? Early undertake holding concurrently with respect to this and recombine, the media that I think we talk about at present is shirt-sleeve, talked about a half only. The media that we talk about now is shirt-sleeve, what more talks about is the confluence between traditional media and new media, did not talk about the confluence between traditional media however. We are this integrated? Stage of our class of a lot of city and prefectural class stage, with what kind of means should exist next?
Accordingly I think, new media brought traditional medium live the crisis also is bogus proposition this. Either new media gives what we brought traditional medium to live the crisis, live in us however pretty good when oneself are buried issued the crisis, without new media we also want one most dead.
The 3rd bogus is propositional: New media brought very big impact, the day is sadder and sadder. Say candidly, without new media, there are a lot of people in traditional media, also do not follow to go up the development speed of media. Not be new media lets you fall, however you are in moss-grown. Without new media, you also do not follow to go up the development of oneself career, had new medium even we are a bit more comfortable, because we always have say decline, the media person that resembles China is special should, both neither likes to thank our government again, do not like to depend on, we have such and such government. I tell everybody, whole world each are big media is born oneself rise to be in all the time with aeriform wall does make a stand against.
The sort of kind that media never imagines with you, it is perfect irrespective, do not have a wall at the moment. We have a wall everywhere, which have a wall, just the wall here is too apparent. Also can learn after us, also meet in the process of national politics system and ability modernization more aeriform, more go replacing with the rule, is not to use a regulation to replace.
The scale of the free perhaps action that we face everyday and compulsory exercise is " 73 " leave, we have 7 to become is free movement, still 3 is become is compulsory exercise. But I often think of rhetorical question is, if you had made that free movement of 70% , chinese medium also should be compared now a lot of.
We the free movement level of 70% still not tall, but we can shift responsibility to that compulsory exercise of 30% , right? This is us so old the normal that come. Fall in this kind of current condition so, what I value more is the core force of medium person.
