Data shows, it is early two years ago, our country health care tasted the sale of the market to had broken through 200 billion yuan.
So big an inviting cake, natural meeting is stared at to go up.
To be tasted from health care a bit profit earns more in the market, some people are moved had crooked head.
They are used a few " clever " the means that pack, taste conduct propaganda in health care for instance in, add on a few adjectives, let the product that a few it doesn't matter use, look very fierce look, suddenly change one's identity, social status goes up greatly.
Be packed " science is academic "
You had heard of certainly " the branch that the person's constitution has soda acid " view, somebody still concludes say " the source that acidity constitution is 10 thousand disease " . The closest nevertheless, the United States " the father of theory of soda acid constitution " Robert · poplar, grew.
On November 2, american place court opens those who gave a piece to be as high as 105 million U.S. dollor to punish sheet, the Robert of high school record of formal schooling tries to be on body of a cancer patient the theory that carries out him, final he goes to what sodium bicarbonate injects on patient body " earthy method " led to tragedy -- Robert admits on the court " this is a fraud " .
Check just has defined him is " the empiric that hawks pseudoscience to the patient that weigh disease " , and Robert's doctorate also is forge those who buy, and before this, this " academic Great Master " because do not have card practise medicine,had been imprisoned for some time.
The father of American soda acid by debunk, be in nevertheless home, this one theory can be done not have little be packed, somebody is recumbent still even this ran a company, took a lot of honor.
For instance, jiangsu calls double immense forest the company of industry of drug of foreign living things, his president Liang Shuanglin alleges in home all the time, he just is " soda acid is academic " initiate person, produced " the 6th element " , not only sell health care to taste an old person, still sell so-called the rice that has special effect.
Again for instance, cover academic praepostor man student with this female, let trashy pill sales volume shoot up.
The person's machine experiences ego adjustment, let core condition be in the position that a soda acid balances from beginning to end.
Consider to show, surroundings of certain tumour organization can slant really acerbity. But, the metabolization that this is tumor cell and normal cell are different the result that create, is not to slant acerbity environment caused tumor.
What acidity constitution sends cancerous statement, it is the pseudoscience of unidentified cause and effect, confuse right and wrong.
And still be in advertise wantonly " constitution of soda acid sex " academic " expert " people, it is what goods after all, most propbably everybody also had had the result.
Magical and old " Chinese traditional medicine secret recipe "
Chinese traditional medicine kind health care is tasted, aweto ranks head of a list of names posted up forever, to today had been medicines and chemical reagents no longer even, however " soft gold " .
Our country has culture of long doctor of traditional Chinese medicine, herbaceous reach a tradition kind the product is natural, chief effect and the concept with little side effect is in domestic thorough will of people, because this is herbaceous,reach a tradition kind health care is tasted maintaining all the time in Chinese market taller have rate. Doctor of traditional Chinese medicine all the time of advocate " feed medicine to be the same as a source " , also become the effect basis that a lot of health care taste.
1993, chinese track and field " Ma Jiajun " get medal to get attention fully repeatedly on international competition ground, after a shot in the arm that be taken by suspicion, ma Junren takes China turtle essence and aweto to block a knife.
China turtle essence, so-called it is from China turtle collected many nutrition material, cooperate traditional Chinese herbal medicine, can head of beneficial Zhi Jian, filling kidney powerful body. Ma Junren says essence of life of turtle of China of him child tipple, if press a doctor of traditional Chinese medicine " with form filling form " in light of the view, turtle and ran are fast concern without half wool money, but of celebrity effect strong, just let a lot of people believe the effect of China turtle essence.
Pass pericardium of essence of life to install later, of repass media wantonly apply colours to a drawing and advocate, become those who caused countrywide agent scare buying to explode paragraph.
But according to " Ma Jiajun is investigated " exposure of author Zhao Yu, "Ma Jiajun " can be like this achievement, because Ma Junren forces a shot in the arm of athlete large dose, unending inject,be. Come after that the fact makes clear, essence of so called turtle basically is saccharin complex, the divine medicine of this be the rage also is called by play " a bastard raises a works " .
The story of China turtle essence still is in repeat, garlic prevents flu, aweto can fight cancer, gram soup is cure-all, its are add fuel to the fire of a person with high aspirations and determination rear.
Come more than 20 years, the effect of aweto is increasing. Although be proved to be fraud already, but nowadays, aweto already was one of pillar industries that Qinghai saves, the aweto of net of official of hall of day cat colleague wants 400 yuan / G, more expensive than gold.
Clinical experiment never the property fighting cancer that test and verify crosses Chinese caterpillar fungus. In other country for instance the United States, aweto is not popular, because,be on one hand too expensive, it is to lack the scientific research that can prove their effectiveness on the other hand, say simply, namely expensive trashy. Additional, they still have heavy metal arsenic to transcend the problem of mark badly, edible has toxic risk.
Unconscious department " divine medicine "
"Everyday morning and evening drinks grand cogongrass, filling kidney drinks grand cogongrass by force personally " " everyday two, drink disease " " a bottle of grand cogongrass wine, affection of the world children "
In the advertisement of grand cogongrass medicinal liquor, itself is " Chinese traditional medicine closes market " suddenly change one's identity of grand cogongrass medicinal liquor became health care to taste.
On the investment that grand cogongrass medicinal liquor publicizes in advertisement, all along high-key and very be willing to part with or use.
Study agency wisdom question according to CCTV market (CTR MI) data, 2016, grand cogongrass brand (include alcohol drink, activity, commerce and service type business to wait) the forehead puts in mediumly to be 15 billion yuan in TV ad, grow 96.4% compared to the same period; Advertisement of entire media of net couplet AIS monitors Nielsen to also show, came in January 2017 in November, grand cogongrass medicinal liquor replaces Bao Jie, the row puts advertisement on the enterprise the first, put in amount to grow 55.9% compared to the same period.
Somebody checked the complete prescription of grand cogongrass medicinal liquor, cure-all grand cogongrass medicinal liquor is main raw material is liquor and brown sugar, every 157 kilograms of grand have 30 kilograms of sugar in cogongrass medicinal liquor, as sales volume and the amplification that sell range, the disease that grand cogongrass medicinal liquor can treat is jumped over unexpectedly much, connect gradually diabetic can cure.
The composition of grand cogongrass medicinal liquor and propagandist itself also are existing contradictory dot. For instance grand cogongrass company says medicinal liquor can protect liver filling kidney, but inside the composition such as contained the tuber of multiflower knotweed is the country feeds medical inspect to maintain the material that has the risk that poses liver injury clearly.
" People's Daily " also Ceng Fawen says: "Want to make clear above all, grand cogongrass medicinal liquor is medicines and chemical reagents, both neither is wine, also not be health care is tasted. . . . . . The advertisement mode that tastes with health care will publicize medicines and chemical reagents, violated legal regulation already, be pair of public health more is serious irresponsible. Be pair of public health more is serious irresponsible..
The vitality of Dan Hongmao medicinal liquor is however very tenacious.
" healthy times " ever reported, according to not complete count, grand cogongrass medicinal liquor ever was fed by 25 class visitting town such as Jiangsu, Liaoning, Zhejiang bulletin of medical inspect branch breaks the law, illegal frequency is amounted to 2630 times, be sold by time-out tens of second. And a such product, it is these a few years to sell more jump over fire.
The effect that great majority health care tastes, it is the businessman packs those who blow through conduct propaganda, popular now hungry sale and queue up to build situation, it is in those days health care is tasted play those who remain. "Unconscious department " health care tastes unbridled ground to put in advertisement in great quantities on local media, and " expert " a road of the platform or before be like 20 years same be convenient to use, justice examine peace conference is sold, take countless old people into trap with free check-up and free egg.
The iteration that health care tastes catchs, a variety of sale shifts have too many visitors or business to deal with, the core strategy that many health care taste sale is " flicker " , with all sorts of methods that pack, deceit has the customer of avid demand to health, seek profit from which.
If have some kind of disease, must make a doctor clear diagnose first, follow the doctor's advice cure, must not send a hope to be planted at some only sanitarian product.
I wish later similar product can invite customer people duty of intelligence quotient of little capture feature.
