Trade fair of spirits of sugar of the 100th whole nation was about to kick off 2019, liquor company is respective the home appears alive absolutely in light of the belt ginseng exhibit. The most conspicuous this year is little wine market, sweep intense " fashionable culture wind " . Besides already the Jiang Xiaobai of layout whole nation, of having a unique style " the sincerity that cover a region " wait for brand of little alcoholic drink to also join circuit, opened market of youth little wine successfully. It is how to be in intense competition, open market situation?
Seek dream theme open a way, counteractive funeral culture
"The sincerity that cover a region " when of Wang Hai of limited company of management of brand of city of emperor of the kingdom of Shu Han of author of little alcoholic drink, Chengdu is accepting a reporter to interview, express, current, of little alcoholic drink arisen accorded with the drinkable means with young consumption relaxed and cheerful group, brand of each big youth little alcoholic drink is like home emerge develops quickly, devote oneself to to communicate the youth's mood mostly, do affection to communicate with young customer interactive.
"The sincerity that cover a region " course of what kind of culture of youth little alcoholic drink is those who go? Introduce according to Wang Hai , "The sincerity that cover a region " the product packs little alcoholic drink this year rolled out of energy " the person that pursue a dream " theme, the character with its high end, chase after the fashionable grade that hold in both hands, sincerity by the youth the brand concept of energy, of the affection resonance that caused numerous youth and client love.
Look in Wang Hai , "Sincerity is a best road " , genuine, at the youth character, the heart that is straight him face. With 80 hind, 90 hind consumer is the market advocate the sincerity covering a region that hits a target " the person that pursue a dream " series theme little alcoholic drink, hit youth continuously, setting theme results from the life, through the innovation that art changes.
He thinks, do " the sincerity that cover a region " little alcoholic drink, should do a kind namely new energy culture, lead a kind of new style. In the funeral culture of instantly popularity, "Pursue a dream " became a kind more into the world more the advocacy of sunshine; Pursue a dream, it is each times youth needs the process of classics, accordingly " pursue a dream " a kind of resistance that the theme is pair of funeral culture.
Not above sober up is fast, cater to demand of young customer mouthfeel
Ongoing hair " the sincerity that cover a region " in process of little alcoholic drink, wang Hai thinks, want base oneself upon above all at product itself, the character of the mouthfeel of product itself, pure grain just is us give customer " genuine " , best sale is not a road, however the sincerity of product itself.
Wang Hai says, the sincerity that cover a region " the person that pursue a dream " the vision of series theme little alcoholic drink and mouthfeel, satisfied nowadays the personalized demand of young consumption group, continued " the sincerity that cover a region " the consistent quality of wine body series: Only then at Yan Zhi, devoted to mouthfeel, sink feelings.
It is reported, "The sincerity that cover a region " trivial pursuit aroma is mellow mouthfeel, the alcohol that enter larynx and plump, continous is sweet complaisant, relaxed and natural, and drink not above, sober up is fast, suit the youth party pursuit to relaxed and lively atmosphere.
Wang Hai expresses, of the market coessential the congener product without number in changing competition to allow liquor market, "The sincerity that cover a region " little alcoholic drink to highlight difference, made product advantage establish a lot of individuation to indicate, these individualizing the key that the mark that convert becomes market break out of an encirclement.
For instance, "The sincerity that cover a region " little alcoholic drink was used " bottle bottle has reward " mode, not only to consumer it is a kind of not little impetus, and also have very great help to goods of agential market shop. Additional " the sincerity that cover a region " little alcoholic drink is on product Yan Zhi also having a unique style, the scent-bottle of fashionable elegance is designed, body the peacock with mystery is blue chromatic, displaying more easily show itself among goods shelves.
Development channel supports agency to open the market
Of liquor market change, once let get rich of a lot of agents become rich, also let a lot of agents be washed out by the times, exit the market arena of liquor. Good luck and challenge are the current situation of current liquor market, the agential ability of the course that can run handholding market reaps more profit.
Wang Hai says, liquor agent is very clear, little alcoholic drink is current the performance in liquor market is relative better board piece, and " the sincerity that cover a region " the burgeoning delegate product that little alcoholic drink is little wine market. In " the sincerity that cover a region " little alcoholic drink is in the market during billows rising first, the company is each district " the sincerity that cover a region " agency " because of when adjust measures to local conditions " do support of activity of the market below the line on corresponding line, of the sale that as support policy brings hot, the career selling wine of each district agency also is to advance triumphantly all the way.
It is reported, "The sincerity that cover a region " little alcoholic drink, the sale after entering the market 2017 achieves many yuan 800, sale achieved many yuan 2000 2018, the sale target 2019 is to break through 50 million yuan. In little alcoholic drink " break out of an encirclement " hind, the old wine brand that the tradition packs " city of emperor of the kingdom of Shu Han " also roll out subsequently, into give priority to dozen of traditional wine kind the brunt of the market.
Upriver journalist Li Yang
