Before two days have shopkeeper to spit groove with us a thing: Shop is ark selling a shoe, after buying the home to get money, won't install to the manual, want to return money with quality problem then, how should handle?
Encounter this kind of trouble, above all we and user are communicated appeal to beg, go coaching through a variety of means buy a correct installation. For instance, clean out treasure day cat to go up recently line a new function -- function of video of service of the user after buying.
So, take everybody to understand this new function today, basically understand 3 problems: 1. What is function of video of service of the user after buying? 2. To selling the home what to profit there is? 3. Does video content have why to ask?
?
One, the user after buying serves video function
1. function brief introduction
This function basically is the form that lets shopkeeper pass video, tell an user a trends to buying a product explains, the video after examine and verify is passed can be on the news column of commodity of order detailed information show.
Resemble shoe ark for instance, can give the video that how an introduction baby installs. Is that nonexistent Where is kind of order that wants installation?
Resemble dress kind eye, can offer different fabrics maintain clean video, united States makeup kind demonstrative video of the use method that eye can introduce a product and true person...
Whole demonstrate video, besides collocation nuncupative still can use article table to do measure clew and key to highlight.
Do not use the form of the picture certainly of course, if be the video that needs installation, itself consumer takes a manual to look not to know step, you pat the manual look to the user, do you feel to you can understand?
2. opens kind of eye
Current, clean out treasure and day cat shop to be in center selling the home to be able to see video uploads the entrance.
Selling the home the center, when uploading baby also send the service video of this baby incidentally, the commodity installation that goes solving an user with this means, use, maintain wait for a problem.
Of course this function to some kind be not to suit to open for eye, for instance things of cutting tool, adult is waited a moment.
The one rank that platform opens at present kind order is as follows (except of gules subclass eye) :
2, have what profit to selling the home
After 1. solves a product to make work
This function is right for the goods that installation needs after buying particularly practical, had video user to need not seek advice from customer service, customer service can give video guiding directly.
Will make the job after shop makes work nominal and some more relaxed; 2 come the user is satisfactory to this product, and if installation is handy, regular meeting recommends the multitude that has need.
2. avoids difference to judge
That pair of dress kind for eye, because catharsis is undeserved,occasionally the client is met and thinking by accident is commodity problem, gave a difference to judge thereby.
The user undeserved operation to commodity can be reduced after having education video, have the store of this function first at present, already still can upload commodity to undertake filling passing serving video to the history.
We can endeavor to avoid needless problem generation, with respect to the odds that can reduce an user to be judged to difference.
3. is used with all possible means
How to sell the home to use ability to make the effect better?
A moment ago said a bit customer service guides, still have can reveal in detail page on put video, OK inside video " innocently " the information of a few sale that leaks other product, arouse the curiosity of consumer. Still can try to undertake brand guiding to the user, deepen impression.
3, video content has why to ask
1. content direction
Service video content basically can divide 3 kinds: Installation video, education video, maintain video
① installs video: The installation operation move that shows ware in detail, include detail and technological process, how should screw secure and so on for instance.
② education video: If sell game handle, shopkeeper can introduce characteristic of its use setting, means, united States makeup can film true person tries makeup education.
③ maintains video: Dress, shoe, gem these kind of eye is OK put the cleanness about the product and maintain method.
2. content asks
A video is best associated a baby, titles does not need to the design also does not appear your brand information, enter a text directly.
Do not want to let off this to make advertising opportunity really of course, can be in coda appears inside 2 seconds.
Grow when video: 30 seconds ~3 minute
Definition requirement: High-definition 720p above
Dimension asks: 16:9/ 1:1/ 3:4/ 9:16 OK
Video format asks: MP4, Mov, Flv, F4v
Video must not appear watermark of black edge, tripartite, for instance: Editing and rearrangement, film the LOGO of APP.
3. uploads measure
Releasing baby page to find corresponding treasure, the choice buys backsight frequency module, upload corresponding baby video go up;
Caption says to understand the effect of video, it brief introduction says to be able to help an user solve what problem is OK that brief introduction says to be able to help an user solve what problem;
A video elects ticket of a classification, do not choose a fault;
Choose cover finally, await examine and verify, the ability that examine and verify has been illogical can have a character to remind, do not hint demonstrative examine and verify was passed.
Write finally: The function of platform is updated ceaselessly, shopkeeper people also want new change of continuous study, understanding, understand new operation thinking, the opportunity belongs to lead the person of one pace!
