Civil / channel of golden wrong knife auspicious burn
Zakebaige very regret, without breakfast Xiang Wei believes study.
On March 7, the father transmit of foreign media The Information this media the article 4 years ago " Facebook wants what to learn from small letter " . The following day, zakebaige comments on: "If I listen to your proposal 4 years ago good. . . ..
Between the lines, not without remorseful meaning.
The setting of the comment is, on March 6, zakebaige just used the Bo Wen of 3200 much words, the development direction that elaborates Facebook future -- arrive from public relations platform illicit close socialization. This is the business transition with its the greatest throughout history!
Zakebaige expresses in Bo Wenzhong, gregarious media of future " will chat with illicit secret news report and subgroup body for the center " , is not the mode that photograph and message share publicly.
Say again ably, a lot of people still one go out soon, zakebaige is to copying small letter. For a short while, such as " Facebook wants to make small letter " article, brush screen outer net.
Must say, facebook lacked the crisis to feel too. 4 years ago, its at the summit of one's power when, missed the opportunity that learns small letter. And these two years, it is negative pester a body, all the time when face unprecedented crisis, the head with low and superior ability, xiang Wei believes go on a pilgrimage for Buddhist scriptures.
1, father crisis: The real features that can't bear
The crisis that Facebook encounters, its author and tall canal people, escape hard its blame.
Zakebaige is crucial. Father often is the door face of a company, the individual figure that in recent years he glides all the way, great to Facebook influence.
When Zakebaige gains fame, in public eye, he still is the teenager of an obstinate and unruly.
He in those days, can take Japanese cavalier knife, pretend to browbeat employee: "If you are done,was bungled, careful the small head that it can throw you " ; Get back justice to help a friend, he ever was wearing bedgown to see the person of Chinese larch capital; When the company appears on the market, and in performing the conference with the road of investor, he also does not change unlined upper garment of a suit cap dress up; Arrived 2004 2006, he rejected a tycoon at least 10 times buy, once the board of directors is applied to him pressure, he is ripped directly on the meeting rotted the investment agreement of Yahoo.
Such disposition, look in the masses, the defects cannot obscure the virtues, more attractive instead.
However, zakebaige should be made for oneself unluckily " ideal person is set " , because the cost of obstinate and unruly is too big -- after appearing on the market, cannot the Facebook of gain suffers doubt, the stock is broken that day hair; When buying WhatsApp, allegedly Chinese larch capital in the dark raise up the price, one newspaper " bedgown " enemy; Difficult period, be in charge of each high to leave, one disaster after another.
From now on, around what be beside him, it is ten bodyguard, top-ranking cameraman, and person arteries and veins is deep wide public relations day is round.
He has run Tian An Men is placed pat, say Chinese, look for the baby-sitter of meeting Chinese to the child; He returns Ha Fo to make a speech, with the school that ever was enraged so that be no good by him appoint talk cheerfully and humourously, hold the diploma that removes him not to look to go up in both hands; When Facebook errs, his manner is cordial, buy intermediary of next each British beauty paper the advertisement of one full page, close autograph name apologizes; Finally, he puts on business suit, courteous and clever ground sits in congress. He what bumpy talks previously, face the closely question of many 40 assemblyman, the face brings a smile, do a job with skill and ease.
He became a dovish entrepreneur, earn sufficient good impression. But, false true not.
By last year, dispatch sums up Zakebaige 2018. In the article of 1000 much words, he expresses 3 times " proud " , speak of a company 4 times " dedicated " , speak of 5 times " progress " have how old. But do not have " I am sorry " .
Was last year likewise, he gives orders all tall canal groups can use the mobile phone that install eminent only, because the library is overcome,be asked about in interview only when the scandal of Facebook, reply, "We won't take your private life to make trade. "We won't take your private life to make trade..
Earlier before, when Telangpu is entering into an election contest, ever released on Facebook what provide the colour bar extremely first is enunciative, and mentioned expressly to object all the colour bar in Facebook user agreement, him Zakebaige, it is to ever was assisted more had established a blame that devotes oneself to emigrant reform seeks profits organization. But, he compromised finally, still saying is for not cloggy free speech.
Zakebaige is such, the tall canal of Facebook people, the below follow the behavior of the above of hard to avoid.
On November 14, 2018, " new York Times " the pattern that print article showed the tall canal of Facebook to handle an issue in detail.
For example, when encountering criticism last year, tall canal people sought a public relations company that the name is Definers Public Affairs, let them write song of cereal of black draft assail and apple, want to change the line of vision with this; In " delete Facebook " when motion is arisen, they say is ill will acclaims somebody, arrowhead points to Suo Luosi of financial big alligator continuously.
Atmosphere is not returned. Investigation shows, facebook employee is spent to the good impression of the company, reducing to the sense of pride as company staff, and the person that has about 12 ％ states they plan to leave his post inside a year.
2, industry crisis: Associate with evil mark, rise to surface
Compare Zakebaige " the person sets collapse " , facebook does the thing that pass, property is more abominable. Of course, both is likely each other is cause and effect.
1.Data makes a holiday, cheat advertisement advocate
Be harmed above all, the advertisement that is Facebook advocate people.
2016, facebook admits its user video watchs time existence moisture. According to the data that adcraft Publicis Media provides, when the user of Facebook watchs video on average, grew to be increased by without foundation 60% to 80% .
Advertisement advocate people exploded immediately. More those who make them acedia is, facebook is so dry two years. That is to say, they are " false data " the money that drew out two years.
Still have, according to senior analyst Brian Weize the research report 2017, facebook offers ad advocate two ages paragraph potential user number, the data that reachs than American census actually is much still. Similar case, still happen in England and Canada.
2.Information is divulged, interpose general election
Be in early 2010 when American metaphase election, facebook showed its effect to the election. Facebook carries the picture that shows already voting friend to the user, let them choose to click " I am voting " pushbutton will stimulate voting, this makes voting capacity much 340 thousand person, was 2016 of data of the corresponding period fourfold much.
Later, expose to the sun gave Russia force to use Facebook to intervene the American general election 2016. Important is, the safe expert early in the morning of Facebook discovers this matter, but Facebook secret and not announce, in ransacking next, facebook just offerred the ad detailed account related to Russia. It is reported, russia secret service issued about 80 thousand cards, touch 126 million American.
Facebook still enters into an election contest for Telangpu's president the office arranged employee, help him use Facebook effectively. Finally, during enter into an election contest, telangpu used Facebook to raise money 280 million dollar. General election a few days ago, telangpu's group paid Facebook relevant fee.
And criticise when after the event of the people, media Facebook is screwy when voter behavior, zakebaige's response is: "Every user is very clever, can the experience according to oneself, make right choice. Make right choice..
Last year in March, expose to the sun again give Cambridge to analyse a company to abuse Facebook data to help Telangpu be elected. This Zakebaige cans say nothing, he is silent 5 days.
But he still says later, "I still think this (false news affects an election) the thing that is need research. "I still think this (false news affects an election) the thing that is need research..
3.Aid force commotion, maintain growth
"If Facebook is nonexistent, burmese won't have 70 much person suffers rape, killing or phyletic clean. " this is media to Facebook another censure.
Be in early 2013, burmese expert the person meeting that is the same as Facebook, warn them to be in " stir up trouble " , become acute is contradictory. To March 2017, already nearly 1 million Luo Xingya's person escapes Burmese, u.N. thinks this is a genocidal.
Till U.N. intervening investigation, ability response weighs Zakebaige, invite applications for a job tens of names are Burmese content reader. But this job progress is slow, after a few months, facebook deleted name of a few Zhang, replaced content policy, just calculate finish this matter.
Besides Burmese, in India, people uses mischief of WhatsApp of the product below its banner, cause rambunctious, illegal punishment. Local official ever put forward one year 65 times to shut the request of Internet; Be in Libyan, people uses Facebook to trade weapon; In sri lanka, because of the rumor, buddhist thug assaults Moslem.
Facebook helps the action of force commotion, 2018 by real hammer into shape -- the name was 2016 " deformed growth " in-house announcement is poured out of, lew Bosiwosai writes the tall Guan Ande of Facebook, "Deformed social influence is the balance cost that growth needs: Any can let us join the thing of more person is often in fact meddlesome. Any can let us join the thing of more person is often in fact meddlesome..
After in-house announcement is poured out of, what should be in charge of high is exculpatory
A scandal, press so that Facebook and Zakebaige carry do not start.
3, product crisis: Facebook " old "
Facebook founds 2004, what home and it grows together is the net inside school, happy net. After ten years, gregarious network of China is snafu, the number one position of Facebook still cannot shake.
How accomplish? Buy + borrowed. This two action let its positional impregnable, but more report gives a fact: Facebook is old.
Face a youth, him Facebook has not been developed issue charming product.
Its subordinate two old products -- the old Instagram of picture socialization times, the Whatsapp of individual communication times, it is it spends what 1 billion dollar is bought with 19 billion dollar and come respectively. Profit from is bought, from the adolescent of Facebook prediction of a person's luck in a given year, the prediction of a person's luck in a given year on not real significance, ran mostly because of them Instagram.
But buy old law to also have when be ineffective. When Snapchat the 3 billion dollar of Facebook of a decline is bought when, it hold a memorial ceremony for gives one court: Borrowed.
Facebook interior is duplicate first a Snapchat, call Poke, be scolded so that dog blood drenchs by American first and disastrous defeat. Later, it borroweds 4 times again the function of Snapchat, failed before 3 times. Finally, still be the Instagram go into work that it buys, snapchat of this ability counterattack, take next young users.
Shake international edition Tik Tok of sound, current whole world downloads a quantity to exceed 1 billion, having 663 million times among them arose 2018, this also caused the attention of Facebook. Last year in November, facebook rolls out nearsightedness frequency to apply Lasso, copy Tik Tok almost, but until at present, still not lukewarm not fire.
Nearsightedness frequency applies Lasso
Ma Huateng ever also was used to to feel not clear youth and pained, he says: "Sometimes your what fault is done not have, be in with respect to the fault too old. Be in with respect to the fault too old..
Accordingly, in former days the innovate person of amaze the people with a single brilliant feat, often be in tiredly oneself heaven and earth, be immersed in " corner of the person that innovate " , your person sobs.
Epilogue:
Although Facebook crisis is heavy, but its socialization is Caesarean, still be as firm as a rock it seems that.
Its daily and active user still is increasing, it battalion of the fourth quarter closed 2018 amount to 16.9 billion dollar, grow 30% compared to the same period, exceed anticipate.
But disturbed element has appeared. Its add an user newly, basically come from at the developing country, euramerican the day vivid number that waits for a developed country has begun to drop, this means high value user to be in prediction of a person's luck in a given year; Its ad business, be being thought is substantially one by the platform of self-help rubbish mail of overmeasure.
And because data is divulged, the problem such as the commotion that help strength, in future it faces all sorts of antitrust to investigate even, superintend, audit, of certain even government ban.
Why to want to copy small letter, also understood. Become when it like small letter such super platform, one-stop when resolving user life demand, can develop more multivariate income source already, still can great the problem that avoids communal platform to be denounced, look for a public the good impression to it.
Although transition is very difficult, but moment was changed.
Old before, zakebaige is in of decline Yahoo when buying quoted price, say, "This is not the problem of money, it is my child, I want to bring up it single-handed. I want to bring up it single-handed..
That child, had become evil dragon.
Reference material:
New York Times: " how does Facebook tall canal answer the crisis? Protracted, deny and change the line of vision "
New York guest: " 20 thousand words are reductive and true Zakebaige "
Magazine of finance and economics: " when Zakebaige no longer young, facebook is old also "
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