On March 19, have explode expect firm weighing report hands in platform the employee that little red book will dismiss a building, put advertising butt joint on the personage repeatedly also cannot escape by sheer luck.
To this one message, little red book is strong now response, this message is not belonged to solid, the company did not cut down the member of persons employed, and continue even invite applications for a job the employee of a building.
Actually, this is not little red book is immersed in disturbance cutting down the member of persons employed first. Last year in August, the message says small Gong Shuzheng organizes a framework in readjust, plan department of trade of cable of the dissolve inside 3 months the employee of close 1/2, this branch will from about 500 people cut to 200 more than person, eye forefathers force has ended with partial staff talk. In the meantime, more than 10 group that department of trade of cable of little red book differentiates according to merchandise category place is fastened also will cut come a digit. And that day, small Gong Shuguan also just is with disloyal message the response cuts down the member of persons employed.
Besides hearsay cutting down the member of persons employed, there still is media coverage to weigh little red book to go up before this " kind careless " note may is not come from true user to experience personally, keep a hand by major however according to businessman demand " fictional " . To this, response of little red book says, already reported a case to the security authorities to public security mechanism with respect to this kind of incident at present, cooperate public security actively to investigate processing.
Little red book establishs 2013, differ with platform of other report business, little red book is from community build up. At the beginning, the user is main and dedicated share abroad shopping experience at be in community, to later, besides the United States makeup, protect, appeared to be shared about the information of motion, travel, household, journey, hotel, cafeteria on little red book, the square field surface that touched consumer lives almost.
Nowadays, community has made the camp of little red book, also be the place that other platform cannot duplicate. And logic of community of this kind of content also is little red book to went toward commercial transition to provide a basis from community.
2014, in straddle wind gap of condition cable trade under, the line on type crosses small Gong Shuzheng condition. Be in the wind gap that straddles development of estate of condition phone trading company at that time, pass the mode such as the entrance that keep tax, straight mail, electric business platform uses an individual to have merchandise oneself be expert at the OK and tax-free cost advantage below the limitation that mail duty, open the market quickly.
In recent years, little red book introduces the one numerous star such as Zhang Yuqi, Lin Yun to enter not only halt, in order to star effect drives product sales volume, still be sponsorred or embedded " Beijing woman illustrated handbook " , " God trainee " and " create 101 " etc, increase potential energy for brand of little red book.
But enter slow growth as course of study of electric trading company period, it is the little red book that cuts a point with content community, make of its user agglutinant taller, but catenary side is being supplied in the product is however its are short board, small red door still cannot satisfy at present look " kind careless " the desire to buy of the user after sticking, the user can flow to platform of other report business to buy a product.
Meanwhile, little red book is shown gradually in the malpractice of electric business domain. The problem such as leak of difficult, information is decelerating fake, refund little red book builds commercial closed circuit. Complain the statistical data of platform of as public as dimension authority service to show according to Chinese electron business affairs, little red book 2017 " black 5 " complain rate be as high as 46.54% . Research center of electronic business affairs releases " series of year of industry of commerce of electron of 2017 year China reports " show, little 2017 red book divulges problem consumption to complain because of information increase apparent, occupy in complain than for 46.49% , occupy to complain than the biggest cross condition cable business. Outside be being divulged except information, little red book returns existence doubt to be like carry out holiday, fake hair goods, deliver goods slow, refund is slow etc complain. In addition, rate of feedback of this cable business is inferior it is only 36.54% , and sex of feedback effectiveness for a given period of time is not high 60.31% .
Last year second half of the year, business of ad of community of open of little red book, commercialize quickly. This year on Feburary 21, little red book made the company business plan of systematization, announce to organize the adjustment of the framework. And the key that upgrades this is electric business Wu, specific and character, ministry of career of business of cable of will former community upgrades for " brand name " branch; Upgrade " welfare agency " branch, integrated commodity is collected annul, the function of whole technological process that storage content sheds to serve with the client; In technical end, the technical group of line of aggregate company all business; In function end, create platform department, general affairs of public relations of integrated market sale, brand, government, join the function department such as compasses, administration; New create CEO office, assistance undertakes company strategy makes those who reach constituent priority discipline advance.
Future, why does small Gong Shuru change the discharge pool with huge oneself now, overcome a variety of malpractice, will be the major task that little red book faces.
